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Victorinox Travel Gear Overview - Swiss Army Knives, Cutlery, Timepieces, Fashion & Fragrances

Explore the history and breadth of Victorinox, including its Swiss Army Knives, cutlery, timepieces, fashion, and fragrances. Discover the brand's strong heritage, quality products, and travel gear collections and services. Learn about the Travel Gear category overview, brand positioning, and standard features like materials, frame, wheels, and handle systems. Dive into the Travel Gear products' various styles, features, and benefits, such as suiters, compression straps, front pockets, and extras. Understand the unique Travel Gear distribution and service offerings like Swiss Tracker, Access Lock Combination Recovery, and warranty coverage. Get acquainted with popular collections like Mobilizer NXT 5.0, Spectra, and Werks Traveler 4.0, each offering premium travel solutions backed by guaranteed lifetime warranties and global repair centers.

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Victorinox Travel Gear Overview - Swiss Army Knives, Cutlery, Timepieces, Fashion & Fragrances

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  1. MODULE I: VICTORINOX TRAVEL GEAR OVERVIEW SWISS ARMY KNIVES CUTLERY TIMEPIECES TRAVEL GEAR FASHION FRAGRANCES | WWW.VICTORINOX.COM

  2. WELCOME This training module is intended to provide an overview of the following: • Victorinox brand and Travel Gear category • Brief introduction of various product styles • Features and benefits of the Travel Gear products • Victorinox Travel Gear collections and services Following this training module: • Review the training manual, leave behind and video for all applicable collections

  3. VICTORINOX, THE BRAND

  4. HERITAGE • 92% global brand recognition • Over 125 years of Swiss ingenuity • Independent Swiss family enterprise with global reach

  5. HISTORY OF VICTORINOX Company Foundation 1884 1891 1st delivery of soldier knives to the Swiss Army • Company is named Victoria in honor of Karl‘s mother and creation of the Cross & Shield 1909 1921 Victoria + Inox (Stainless “Inoxidable”) = Victorinox World-wide expansion / US troops 1945 The Original Soldier’s Knife The Victorinox Factory in the early century Victoria Elsener Swiss Army Knives and Victorinox Cutlery today

  6. HISTORY OF VICTORINOX 1989 Victorinox enters the world of Timepieces Launch of Victorinox Travel Gear 1999 2001 Launch of Victorinox Fashion • Victorinox Swiss Army Fragrance re-Launch • 2009 Launch of Victorinox Swiss Unlimited Retail London, Tokyo, Geneva, Düsseldorf, Stores: Boston, Los Angeles, Toronto, Paris, Hong Kong...

  7. TRAVEL | BUSINESS | EVERYDAY

  8. BREADTH OF THE BRAND • 6 product divisions • 8 global subsidiaries

  9. VICTORINOX RETAIL • Flagship Stores • Düsseldorf • London • Brand Stores • Brunnen • Geneva • Hong Kong • Los Angeles • New York • Paris • Shanghai • Tokyo • Toronto

  10. SWISS ARMY KNIVES • Cornerstone of the brand • Inspiration for all other product categories • 95% global market share • Available in over 120 countries

  11. SWISS QUALITY • All products under the Victorinox brand embody the spirit of the “Original Swiss Army Knife” • Victorinox has roots in the heart of Switzerland and has become an ambassador for Swiss quality around the world

  12. TRAVEL GEAR DISTRIBUTION

  13. TRAVEL GEAR BRAND POSITIONING

  14. TRAVEL GEAR CATEGORY OVERVIEW

  15. TRAVEL TRAVEL

  16. PRODUCT POSITIONING - TRAVEL TRAVEL

  17. BAG STYLES TRAVEL

  18. STANDARD FEATURES - MATERIALS Pure Polycarbonate High Strength-to-Weight Ratio Reduces the Appearance of Scratches Nylon Fabric Moisture, Tear and Abrasion Resistant TRAVEL

  19. STANDARD FEATURES - FRAME Full Honeycomb Frame Maximum Impact Absorption Compression-molded Frame Retains Structure Under Heavy Loads TRAVEL

  20. STANDARD FEATURES - WHEELS Strong Wheel Base Ease-of-Movement Superior Maneuverability TRAVEL

  21. STANDARD FEATURES – HANDLE SYSTEM Curved Monopole Ergonomic and Reduced Weight-in-Hand Dual–Trolley Aluminum Staging Handle Accommodates Users of Various Heights TRAVEL

  22. STANDARD FEATURES - ZIPPERS Allows Contents to be Secured Provides Superior Burst Strength TRAVEL

  23. STANDARD FEATURES - SUITER Features Wired Panel to Provide Sturdy Base and Foam Bolsters to Minimize Wrinkles TRAVEL

  24. STANDARD FEATURES - FRONT POCKETS Quick Access Pocket TRAVEL

  25. STANDARD FEATURES – COMPRESSION STRAPS Padding Eliminates Hard Creases When Compressed Multi-Purpose Storage and Compression Covers Greater Surface Area TRAVEL

  26. STANDARD FEATURES - ATTACH-A-BAG Looped Clip Secures Item to Strap Secures Additional Bag to Front of Upright Use Together or Separately to Consolidate Items to Upright TRAVEL

  27. STANDARD FEATURES - EXTRAS TRAVEL

  28. SERVICE - SWISS TRACKER TRAVEL

  29. SERVICE – ACCESS LOCK COMBINATION RECOVERY TRAVEL

  30. SERVICE - WARRANTY • Carry with Confidence™ Guarantee • Guaranteed to be free from manufacturer’s defects for the life of the bag • Covers common carrier damage • Collections: Mobilizer NXT 5.0 and Werks Traveler 4.0 • Lifetime Warranty • Guaranteed to be free from manufacturer’s defects for the life of the bag • Collections: Spectra, Avolve and CH-97 2.0 • Repair Centers Worldwide TRAVEL

  31. MOBILIZER NXT 5.0 • Road Warrior • 20”/51 cm upright 9 lbs/4.1kg • 22”/ 56 cm upright 9.9 lbs/4.5kg • Premium, virgin ABS Full honeycomb frame • One-touch, aircraft grade aluminum staging handle system • Removable suiter in uprights • Swiss Tracker • Carry with Confidence Warranty TRAVEL

  32. SPECTRA • Combination of lightweight,durable design that makes a statement • Global Carry-on 5.7lbs/2.6kg • Extra-Capacity Carry-on 6.2 lbs/2.8kg • 100% Pure Bayer Polycarbonate • Eight-wheel construction • Interior zippered mesh divider wall and y-shaped compression straps • Swiss Tracker • Lifetime Warranty TRAVEL

  33. WERKS TRAVELER 4.0 • For any destination • 20”/51 cm upright 7.1lbs/3.2kg • 22”/56 cm upright 7.7 lbs/3.5kg • Tenacity ballistic nylon fabric • Patented curved monopole handle system • Simple Strap Bag System • Expands up to 2.5”/6 cm • Carry with Confidence Warranty TRAVEL

  34. WERKS TRAVELER 4.0 • Lighter, Easier and Better than Ever • 20”/51 cm upright 7.1lbs/3.2kg • 22”/56 cm upright 7.7 lbs/3.5kg • Eight-wheel construction • One touch, aircraft grade aluminum staging handle system • U-Shaped front pocket • Removable suiter • Expands up to 2”/5 cm • Carry with Confidence Warranty TRAVEL

  35. AVOLVE • Travel Ease • 20”/51 cm upright 8.3lbs/3.8kg • 22”/56 cm upright 9lbs/4.2kg • 1500D Tedeolon fabric • Compression molded back panel • Four-wheel caster construction • Front U-shaped pocket • Expands up to 2”/5 cm • Lifetime Warranty TRAVEL

  36. CH-97 2.0 • Adventure Seekers • 20”/51 cm upright 7.1lbs/3.2kg • 22”/56 cm upright 7.7lbs/3.5kg • 1500D Tedeolon fabric with Versatek fabric • Adjustable compression straps with mesh storage compartment • Vertical zip pocket • Expands up to 2”/5 cm • Lifetime Warranty TRAVEL

  37. BUSINESS BUSINESS

  38. PRODUCT POSITIONING: BUSINESS BUSINESS

  39. TYPES OF BUSINESS CASES BUSINESS

  40. STANDARD FEATURES - COMPUTER PROTECTION BUSINESS

  41. STANDARD FEATURES - FABRIC Moisture, Tear and Abrasion Resistant Nice, Soft Hand Wears Nicely Over Time BUSINESS

  42. STANDARD FEATURES - ORGANIZATION BUSINESS

  43. STANDARD FEATURES - OVERNIGHT BUSINESS

  44. STANDARD FEATURES - EXTRAS 24/7 Bag Reuniting Service BUSINESS

  45. SERVICE - WARRANTY • Carry with Confidence™ Guarantee • Guaranteed to be free from manufacturer’s defects for the life of the bag • Covers common carrier damage • Collections: Architecture 3.0. • Lifetime Warranty • Guaranteed to be free from manufacturer’s defects for the life of the bag • Collections: Werks Traveler Business Cases • Repair Centers Worldwide BUSINESS

  46. ARCHITECTURE 3.0 • Classic style and superior organization for the global executive • Isynetic ballistic nylon fabric • Protection for any size laptop computer: 13”/33 cm, 15.6”/40 cm or 17”/43 cm • Intuitive organization • Retrax Retractable Wheel System • Security Fast Pass • Swiss Tracker • Carry with Confidence Warranty BUSINESS

  47. ARCHITECTURE 3.0 Retrax Retractable Wheel System • Wheels store in wheel housing to protect clothing from dirt and debris • Big Ben Mono Retrax and Rolling Parliament styles only Security Fast Pass • Makes getting thru airport security screening quick and easy (applicable only in U.S.) • Trevi with Security Fast Pass and Big Ben with Security Fast Pass only BUSINESS

  48. EVERYDAY EVERYDAY

  49. PRODUCT POSITIONING - EVERYDAY EVERYDAY

  50. TYPES OF EVERYDAY STYLES Accessories Wallets & Organizers Daybags EVERYDAY

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