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Corporate Responsibility Strategy & PwC Foundation. 1.
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“At PwC, we understand Corporate Responsibility as the way we integrate social, environmental and economic concerns into our values, culture, decision making and operations in an accountable and transparent manner and thereby establish better practices within the firm, create wealth and contribute to thesociety.”
CORPORATE RESPONSIBILITY STRATEGY LAUNCH(Knowledge Fair – Management Conference 2008)
JUST THE WAY WE DO BUSINESS Leverage regionalbusiness model Distinctivebrand Workplace Marketplace Integrated marketsstrategy Cutting edge knowledge environment CORPORATE RESPONSIBILITY Community High performance culture Environment OUR 4 AREAS OF RESPONSIBILITY
Marketplace: • Our responsibility in the marketplace is to: • build productive, long-term relationships with clients based on highest ethical standards and creative solutions • identify and highlight issues relevant to the business community and the society in general.
Excellence Teamwork Leadership • Workplace: • Corporate Responsibility in the Workplace means ensuring great opportunities for personal development, fostering diversity and choice, and looking after the health and welfare of all of our people. OUR VALUES
Environment: • To demonstrate commitment to sustainable development as a firm in our daily activities and business conducts by minimizing negative impacts and maximizing positive impacts on the natural environment.
Society: • Our goal is to listen to the needs of the society and support its development by using our knowledge, skills, time and engagement (PRO BONO Services Programme and volunteering).
www.pwc.com PwCFoundationCorporateCommunity Engagement
Basic facts • Foundationestablishedin2005 • Maingoal: helpingpeoplethataresociallyexcluded • Foundationactsthrough: charityactivities, supportingchildren and adults, information and educationactivities, cooperatingwithotherentities • Corecompatencesavailable: professionalknowledge, skills, talents, networks.
Innovation for IntegrationGlobal ChildrenAfrica • 40 childrenfromSociotherapeutic Center in Wilga and Powiślańska SocialFoundation. • Videoconferencewith Zambia • Cooking show (africandishes) • SimbaFriends, My Baobab, wellknowntravellers and many otheratractions.
Direct help ineducationSafe start • „Safe start”: • Vocationalinternships for youngRobinsons • Coalition of responsiblecompanies • Vocational development of youngpeoplethreatened by socialexclusion.
Direct help ineducationMentor of development • „Mentor of development”: • 15 PwCemployees as a mentors • 15 Robinsonsvolunteering for thesociety. • Personal development • Theyreceivedopportunity to realizetheirsdreams and getitemstheyneed for theirvocational development.
CapacitybuildingPro Bono Programme • Over 100 employeesengaged • 30 differentprojects • Over 1500 donatedhours • Ouremployeeswereengagedinsupportingthe FISE Foundationinseveralareas • We sharedourknowledgeregardingAnti-MoneyLaundering and SocialEconomy . • We weresupportingPolishFederation of Food Banks, coalition „SMS bez VAT” and many others. • We areappreciated by foundations and civilsocietyassocations for ourwork .
CapacitybuildingStudent Pro Bono • Competition for law and administrationstudents • Ourgoalis to drawstudents’ attention to theproblems of non-governmentalsector • Theirtaskis to look for law/taxobstacles for NGOsfunctioning and effectiveness • Thewinnerreceive an opportunity to joinPwC (internship)
CapacitybuildingCoaching for NGO leaders • Coaching for NGO leaders • PwCPartners&Directors as coaches • PersonalrelationbetweenPwCstaff and NGO leaders. • Wholecoachingcycle
Community engagementCorporatevolunteering • Severaldifferentprojects • Over 120 engagedemployees • Over 3000 donatedhours • Eachemployeeisallowed to donate 3 hours per month as a volunteer.
Community engagementPartner’sStrategyday – helpingfloodvictims • 30 Partners engagedinvolunteering 1st group sorted and packeditems (food,water, clothes) collected by charityorganisation Caritas.
Community engagement Partner’sStrategyday – helpingfloodvictims • 3rd group created action plan for fundraisingactivities. Due to thoseactions we raisedalmost 50.000 zł and collectedseveralkilograms of food, clothes and cleaningitems. • 2nd group was advisingnon-governmentalorganisationswhichwerehelpingfloodvictimsinsettinganti- crisis center. One of theresults was alsocreation and publication of taxguidebook for donors and thosewhoreceived help.
Community engagementPartner’sStrategyday – helpingfloodvictims • „I am pleased at the initiative we have taken to help where we can by donating essential items and cash and/ or encouraging colleagues to do the same” • Keith C. Sinclair • „I sincerely hope that as an organization PwC is able to sustain this kind of commitment. As an organization we have a significant amount of influence” • Jim Klein
Helping flood victims – sorting food • VolunteeringinPolish Federation of Food Banks Hundreds of kilograms of sorted and packed food for floodvictims by ouremployees !
Community engagementAway Day for Corporate Services • 70 employees • Building football pitch • Gameswithchildren • Integrationwithlocal community • We donatedmoney to buy sport equipment
Community engagementAway Day for MCBD • MCBD team • 30 employees • Advisory for localtouristicsectorrepresentatives. • (Muszyna Touristic Forum) • Advisory for Internet Televisionin Muszyna • Art workshop for childrenfromschoolwhich was damagedduringtheflood.
Community engagementCharityPicnicKraków&Katowice 2010 • Familypicnic for employeesfrom Kraków and Katowice. • Charityauction for floodvictimsfrom Bieruń. • We raisedalmost 11.000 zł
Community engagementCharityauction Wrocław 2010 • Charityauction for youngpeoplefromHobbitFoundation. • Unusualauctionitemsgiven by ourclients. • We raised 25.000 zł – thisamount was doubled by PwCFoundation. • Wholeamount was donated for realizationyoungpeople’sdreams.
Community engagement Christmasactions 2010 • „Letter to Santa Claus” – this action was verysuccesful. We gaveaway 93 lettersamongPwCemployees and we boughtgift for almost 10.000 zł. Letterswerewritten by childrenfromPowislańskaSocialFoundation, Sociotherapeutic Center in Wilga, and FoundationinHelpingChildrenwithCancer. • 10th ChristmassFairs – as everyyear was very popular amongPwCemployees. Thanks to items (books, CDs) given by PwCeployees, we raised 2 500 zł.
Community engagement Christmasactions 2010 • „Christmascookie”– duringthis action ourvolunteersweresellinggingerbreadsinPwC Warsaw office. Many ouremployeeswereeagerlybuyingtastysweets. Thanks to this we raisedalmost 2 000 zł. • And severalotherinitiativesrunned by PwCemployees. Fewteamssupported „Noble pack” action, somegroupsbackedcakes and sold them out amongcolleagues. All collectedmoneysupportsPwCFoundationactivities.
For moreinformationpleasevisit: • Foundationblog: • http://fundacja.pwcblog.pl/ • Connect: • http://ceeconnect/PL/Firm/CorporateResponsibility
www.pwc.com Sustainability Business Solutions
Paulina Kaczmarekpaulina.kaczmarek@pl.pwc.comRafał Rudzki rafal.rudzki@pl.pwc.com