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Communications Office Presentation to Division Council

WHO?. IN PROGRESS. MARKETING. RECOGNITION. WHAT?. REPORTING. Communications Office Presentation to Division Council. Allan Chen. Leader, Communications Office, EETD. July 18, 2007. WHO?. IN PROGRESS. MARKETING. RECOGNITION. WHAT?. REPORTING.

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Communications Office Presentation to Division Council

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  1. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Communications Office Presentation to Division Council Allan Chen Leader, Communications Office, EETD July 18, 2007

  2. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Mission:The Communications Office is a creative group within EETD supporting the Division’s work and communicating research results to the scientific community and the public. Homepage: On the EETD Intranet site, go to - EETD Departments, - Communications Office

  3. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Responsibilities by Staff Member • Allan Chen—Leader, Media Relations: news media contact, writes science articles, edits EETD newsletter • Anthony Ma—Art Director: graphic design of websites; designs, oversees production of posters, brochures, other print • Sondra Jarvis—Webmaster: designs and implements structure and navigation of websites, troubleshooter • Eve Edelson—System Administrator: maintain Division servers;provides database, PHP, and Web 2.0 software expertise • JoAnne Lambert—visitor planning; tradeshow logistics; seminar and A-V assistance

  4. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING CO Responsibilities Division Support—80%•DivisionStrategic support• Core Division responsibilities• Other Division services Research support—20% To individual and group projects—recharged • Marketing • In Progress • Results • Recognition

  5. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Division Strategic Support • Marketing for specific projects and groups • Support for new research initiatives • Documents and websites that benefit entire Division • Department websites

  6. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Division Strategic Support—Examples • China Energy brochure • Airflow and Transport Group brochure • Zero-Energy Commercial Buildings (Project Z) website and Buildings.lbl.gov • Lab to Marketplace website, report revision in progress • AET and AS department website drafts

  7. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Core Division Communications Office Responsibilities Include: • Strategic communications planning • Maintain Division website (public and Intranet) • Graphics and publications—e.g. Division brochure, newsletter • Provide media relations/ public information services • Major award nominations—e.g. R&D 100 application • Training and assistance in web and graphics software

  8. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Other Division Services—Examples • EETD representation for Lab-level public, government, and community affairs activities • Division office server maintenance and security • Seminar scheduling • Trade show logistics

  9. WHO? WHO? IN PROGRESS INITIATION MARKETING PROPOSAL RECOGNITION FOLLOW-UP WHAT? WHAT? REPORTING RESULTS REPORTING Research Support—Graphics Services to the Division (Recharge) •  Proposal design •  Special cover designs •  Qualifications brochures •  One-pagers •  Design logos and other project visuals Refer to your handout—Here’s a look at what the Communications Office can do for you in each phase of a hypothetical research project. • Proposal • Initiation to Completion of Your R&D • Reporting Results • Follow-Up

  10. WHO? WHO? IN PROGRESS INITIATION MARKETING PROPOSAL RECOGNITION FOLLOW-UP WHAT? WHAT? REPORTING RESULTS REPORTING Research Support—Website Development • Create and maintain a program/project website for R&D description, contacts, interim reports, events

  11. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Research Support—Media Relations •  Press releases •  Articles in - Today at Berkeley Lab -Science @ Berkeley Lab - Division newsletter •  Placements in trade press •  Handle media traffic •  Webcast support

  12. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Recognition Prepare award applications Media follow-up - Support government relations in handling policy-maker questions - Communications to user community - Assist Tech Transfer with marketing communications

  13. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Communications Office Percentage of Total Cost Since FY2000, the Communications Office net cost to the Division (after recharge activities) has represented approximately 1.1% of total EETD expenditures. Communications Office recharge percentage of total costs has ranged from 10% to 21%.

  14. WHO? IN PROGRESS MARKETING RECOGNITION WHAT? REPORTING Lab-wide Strategic Communications Plan in Progress • First comprehensive Lab-wide plan since the early 90s • Allan Chen and Evan Mills serving as EETD members of a 20-person Lab-wide committee • Report will make recommendations for five target audiences —Greater reliance on employees as communications assets —More use of Web 2.0 technologies • Submission to Lab leadership expected later this summer

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