1 / 14

Starbucks (The World Largest Coffeehouse )

Starbucks (The World Largest Coffeehouse ). Instructor : Norma Barreto Present By : Jose Cuevas Lucy Lin Maria Juarez. “We’re not in the coffee business serving people. We’re in the people business serving coffee." ~ Howard Behar ~. Cofee History. History.

annot
Download Presentation

Starbucks (The World Largest Coffeehouse )

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Starbucks(The World Largest Coffeehouse ) Instructor : Norma Barreto Present By : Jose Cuevas Lucy Lin Maria Juarez “We’re not in the coffee business serving people. We’re in the people business serving coffee." ~ Howard Behar ~

  2. Cofee History

  3. History • Coffee, Tea, and Spices Store • Named in honor of the first mate in Herman Melville’s Moby Dick. • Early on roasted and sold coffee beans • 1980s began selling coffee by the cup Founded in Pike Place Market, in Seattle, WA (1971)

  4. General Information • Headquarter : Seattle, Washington • 16,120 Stores in 49 Countries (Including United States ≑ 11,000, Canada ≑ 1,000 & more than 800 in Japan) • Employees : 176,000 (2008) • Revenue ≈ US$10.383 Billions. • Net income: 676.64 Million • Total assets: 5.343 Billion

  5. Howard Schultz • Kitchen appliance salesman • Hired by Starbucks in 1982 • Trip to Milan in 1983 • Left the company in 1985 • Bought the company in 1987 “Starbucks represents something beyond a cup of coffee.” -Howard Schultz

  6. Mission Statement • Old Mission : (1990) • Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. • New Mission: • To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.

  7. Strategy • To Make Starbucks a Great Place to Work. • Emphatic about the Importance of Pleasing Customers. • Keystone Value – “to build a company with soul”

  8. Products and Services • Our business is multi-faceted • Retail – the Starbucks you know • Manufacturing – 4 roasting plants around the world • Consumer Products • Grocery • Ice Cream • Ready-to-Drink • Liqueurs • Entertainment • Music • Film

  9. Starbucks Ventures EthosTM Water Starbucks DuettoTM Visa Starbucks Frappuccino® Starbucks ice cream

  10. Expansion • In 1987, Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois • The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. • In April 2003, purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises - Starbucks-operated locations worldwide to more than 6,400. • On September 14, 2006, Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks.

  11. Environmental Impact Recycling: • Recycled content in food packaging for Starbucks coffee cups. Ethos Water: • Promoting “Helping children to get clean water” Product Red: • Enabling the supply of AIDS medicine for 3,800 people for a year.

  12. Conclusion From whole coffee beans and equipment to tasty coffee blends and strategic relationships with different companies; Starbucks have changed the way people drink coffee.

  13. THANK YOU !!

More Related