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New Technologies in Electronic Brochures

New Technologies in Electronic Brochures. Presented by: Scott Verzyl, Director of Undergraduate Admissions, University of South Carolina Angela Evans, Assistant Director of Admissions, Kennesaw State University SACRAO 2005 – Myrtle Beach, SC Session M1.02. University of Alabama in Huntsville.

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New Technologies in Electronic Brochures

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  1. New Technologies in Electronic Brochures Presented by: Scott Verzyl, Director of Undergraduate Admissions, University of South Carolina Angela Evans, Assistant Director of Admissions, Kennesaw State University SACRAO 2005 – Myrtle Beach, SC Session M1.02

  2. University of Alabama in Huntsville • Situation Analysis, 2003: • No electronic (web based) version of freshman viewbook • Desire to make available publications on website • Desire for quick response to inquiries • Limited in-house resources for development of e-brochures • Limited funds for mass distribution

  3. Goals for Electronic Viewbook Project • Web-native (not PDF) • Must load quickly • Searchable • And ability to track search key words and terms • Ability to measure hits • Pages viewed • Days and times • frequency • Must keep with UAH “Brand”

  4. Mobular Solution • Web-based • Interactive • Multi-browser compatible • Much quicker to load than PDF • Looks Identical to print piece • Usage Reports included • Can be easily e-mailed and tracked • Immediately respond to inquiries

  5. Limitations and Issues • Must be connected to internet for initial download or viewing • Internet viewing subject to speed of ISP • Technology includes optional email tracing • May introduce privacy concerns • Cost prohibitive if not widely used • E-mail distribution has high failure rate

  6. Links http://admissions.uah.edu www.mobular.com

  7. Successful Search Tracking

  8. Pages Viewed Tracking

  9. Send to a Friend Report

  10. Kennesaw State University E-brochure now live on admissions main web page www.kennesaw.edu/admissions/ugadm.shtml

  11. Electronic Brochure

  12. What Is e-Brochure? A fully customized brochure or viewbook that is delivered electronically via e-mail (in minutes) and in full color print via US Mail (in days)

  13. Personalized Information In Minutes Delivered By E-mail

  14. What Makes An e-Brochure? • 81 Initial Variables • 388,000 Initial Combinations • Provides a Dynamic Mail out that catches attention • Changes the Culture of the Campus (no more printed or generic mail outs, sole source vender) • $1.23 per piece (includes printing, handling, postage)

  15. General Information & Deadlines

  16. Campus Features

  17. Specific Interests & Majors

  18. Prospective student fills out a request form for further information through a web interface Information requested includes specific interests and academic directions Once the student completes the form and submits the request, DSI’s cutting edge software (PageFlex), compiles stored graphics, text, and photographs pertaining to the interest into a defined template that conforms to the look and feel of your institution. The Database is managed by Academic Engine for KSU How Does It Work?

  19. Requesting Information

  20. Students Fill Out Web Form

  21. Immediate Confirmation on Web

  22. E-mail Brochure in Minutes

  23. Customized Printed Brochure In Days Via US Mail

  24. Closing Remarks – Q & A

  25. Contact Information Scott Verzyl Director of Undergraduate Admissions The University of South Carolina scott.verzyl@sc.edu (803) 777-7700 Angela Evans Assistant Director of Admissions Kennesaw State University aevans@kennesaw.edu (770) 423-6500

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