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Brochures

Brochures. Designing a layout. Writing brochure copy. As always, know the AUDIENCE. Are you trying to inform or persuade? Stand alone or in a series? Enough material to gain interest, but not too much to keep from boring the reader. Usually third person, but can be somewhat conversational.

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Brochures

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  1. Brochures Designing a layout

  2. Writing brochure copy • As always, know the AUDIENCE. • Are you trying to inform or persuade? • Stand alone or in a series? • Enough material to gain interest, but not too much to keep from boring the reader. • Usually third person, but can be somewhat conversational.

  3. Tri-fold layout • Document setup: 2 pages/start page 2 • Side one: panels 5, 6, 1 (cover) • Side two: panels 2, 3, 4 • Space between panels is double the outside margin. • Panel 6 can be a self-mailer, only have the address or logo, or be blank. • Adhere to panel guides as a general rule.

  4. Bi-fold layout • Document setup: 2 pages/start page 2 • Side one: panels 4, 1 (cover) • Side two: panels 2, 3, • Space between panels is double the outside margin. • Adhere to panel guides as a general rule.

  5. Other considerations • Sequencing • Font selection options: • one serif font throughout • sans serif for heads; serif for body copy • Dominant element on cover/front panel. • Subheads may be helpful. • Headline may cross multiple panels. • May use but don’t trap “white” space.

  6. Breaking up text • Make headlines and subheads different text blocks • Break up body text by sections • USE STYLE PALETTES!

  7. Other topics • File Menu: • Typographer’s marks • Trapping • Bleed • Grouping objects

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