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China’s Mobile Internet Qiming Huang Vice President of Product Development, Tianya Investment Representative, Beijing Development Area President 2012, Silicon Valley China Wireless Technology Association. October, 2011. China – Largest Mobile Market in the World. 2010 Data.
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China’s Mobile Internet Qiming Huang Vice President of Product Development, Tianya Investment Representative, Beijing Development Area President 2012, Silicon Valley China Wireless Technology Association • October, 2011
China Market Challenges & Pitfall • Low Bandwidth – 82% mobile phone user still on 2G • Device Adaptation -- over hundreds of manufacturers • Fierce Competition – 88 Micro blogging sites, hundreds of group buy sites • Focus on device, OS, Tools, Games, and Platform – Xiaomi, UCWeb • Keep Away from Content, Media, Culture, Social Networking – Internet requires ICP license. • Huge Developers Turnover Rate – No profit sharing within company and many opportunities • Distribution Channels – Scattered markets
Stake Holder &Opportunities • Governments –Open the Market, Play with my Rules, Encourage Innovation from Overseas • Telecoms – Open the Channel, Need Apps • Internet Giant Players – Open Platform, Need Contents • Handset Makers – Go with Android, Free and Open • Weibo – Getting Popular, a good marketing platform • Developers – Very active in mobile innovation • Venture Capitals – Getting Crazing Hot in China
Established in 1992 The only state-level development area in Beijing 3870 enterprises with total investment US$ 25 billion 569 Foreign Invested Enterprises with investment US$ 15 billion 70 Fortune 500 enterprises invested 95 projects. Beijing Development Area Overview
F500 in BDA 95 Projects invested by 70 Fortune 500 Enterprises
Tianya Milestones Largest Online Forum Community in China User Generate Content/Media • 1999 -- Tianya Online Community Launched • 2004 -- Tianya Voted as #1 of Top 100 Communities , #1 of Most Attractive Communities for Investment • 2007 -- Google Invested in Tianya; Launched Discussion Pub and Q&A as Joint Products; • 2010 -- Tianya Ranked as one of Top most Influential Websites
Tianya 100% UGC Data • 1000+ Forums, 4 Million+ Bloggers • Users -- 150 Million+ • Daily Page Views -- 150 Million+ • Daily Unique Visiting IPs -- 9.8 Million • Daily New Threads/Replies/Blogs -- 1 Million+ • Online Services -- Forums, Microblogs, Blogs, Groups Discussion, Q&A, Photo Albums, Music Boxes, SNS, Enterprise Spaces(SaaS), … • Mobile Apps (Android, iPhone, Symbia) – Forum, Books, Blogs, Microblogs http://tianya.cn
Thank You! Website: http://www.mobile-etown.com/