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E.S.S. solutions

E.S.S. solutions. Pre-assessment. Introducing. C.E.O P.V Goddijn C.C.O M. van Basten BatenBurg C.F.O A. de Klerk C.T.O S. Brouwers. Agenda. Concept of the EnterTable™ Demonstration of prototype Production Financial Marketing Growth Questions. Concept(what). 3 main components

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E.S.S. solutions

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  1. E.S.S. solutions Pre-assessment

  2. Introducing • C.E.O P.V Goddijn • C.C.O M. van Basten BatenBurg • C.F.O A. de Klerk • C.T.O S. Brouwers

  3. Agenda • Concept of the EnterTable™ • Demonstration of prototype • Production • Financial • Marketing • Growth • Questions

  4. Concept(what) • 3 main components • Entertainment • Service • Environment

  5. Concept(how) • Increases revenue from games • Increased customent retention • Increased sales • Reduced labor costs • Fun!

  6. Concept(how) • Self Service • Games • JukeBox • Touch screen • Table

  7. demonstration • prototype

  8. Production (what) • Hardened Glass surface • Decals • Touch screen (projected capacitive tech.) • Integrated computer • Payment solutions • POS integration • Network

  9. Production (how) • Hardware • Outsource • Kiosk Information Systems (KIS-Kiosk.com) • G-NET IMKS • SeePoint • Etc.

  10. Production (how) • Software • Licensed • Jukebox (BMI) • Games • In-house • POS integration • Framework • New Games (after initial stage)

  11. Financial (start-up) • Start up costs • Leased office • Software licenses • Design • Prototyping • Marketing _________________+ ~ $100.000

  12. Financial (margin) • Sales price $4750,- • COGS $3000, _______- • Margin $1750,-

  13. Financial (Service) • Cut of revenue • Games ($0.25) 10%  $0.025 • Sales per day (sliding scale) • $0 <--> $200 1.0% $1,00 • $201 <-->$400 0.8% $1.60 • $401 <-->$800 0.7% $2.80 • $801 <-->$1600 0.6% $4.80 • $1601 and above 0.5% $8.00

  14. Financials (projection) SALES (year 1)

  15. Financial (projection) Revenue from service

  16. Financial (projection) • Break even in 3th month • Gross profit year 1 $398,525 • End of year cash $140,407 • End of year debt $ 0 • Book value $146,941 • R.O.A 0.49 • R.O.E 0.49

  17. Marketing (environment) • Target Market US • Restaurants • Bars • Competitors • InfoAmerica • PhotoPlay • uWink Media bistro

  18. Marketing(how) • Sales representative • Brochure • Full color • CD-Rom (3d model) • Tradeshows • Nightclub & Bar/ Beverage retailer Beverage and Food Show • International Food Service Technology Exposition (FSTEC) • Trade magazines

  19. Growth • adaptation to other POS systems • In-house software development • Incorporate Gambling • ‘Free lend’ scheme • Exit strategy • C. type Corp • Good ROA • Buy out or merger likely

  20. Questions ?

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