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MISSION

In 2014, thousands of US troops will return to their homes and their families. The Exchange has been by their side down range during war and now the Exchange will continue to be there for them as they are…Homeward Bound. MISSION.

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MISSION

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  1. In 2014, thousands of US troops will return to their homesand their families. The Exchange has been by their side down range during war and now the Exchange will continue to be there for them as they are…Homeward Bound.

  2. MISSION The Exchange has developed a year-long campaign that ties together all marketing platforms to go aboveand beyond-creating a new emotional connection withreturning troops and their families.

  3. OUR PLAN Build on our Emotional Connection Deliver A Sincere Thanks Our Valued Customer Provide Significant Promotions And Savings Connect Your Brand

  4. OUR PLAN Build on our Emotional Connection Significant Promotions And Savings Deliver A Sincere Thanks Connect Your Brand • Tell their Story and use their Pictures and Video • Identify our tie with them – We go where you go! • We are part of the Military Family • Plain and Simple – “Thank you for your Service” • Acknowledge Sacrifice by Families • Welcome them Home • Welcome Home Events • Contests and Monthly Giveaways • Homeward Bound Weekly Savings • Year Long Momentum • Maintain their relationship with the Exchange • Highlight of our Strategic Partners • Tell your story of commitment to Military • Value of your Brand • Create an emotional tie to your products

  5. How Can YOU Be Involved? • Put together a Promotional Package • Develop an Ad Campaign • Identify Your Story – Hiring Veterans, Savings for Military, Your Employee Commitment to Military • Share with us your ideas! • Could you Support Installation Welcome Home Events? • Can we offer new products as a Military only special • Brainstorm how you can demonstrate commitment to Military • Work with Buyers to identify promotion opportunities, product launches, ad campaigns, marketing materials, celebrity endorsements, etc. that could be tied to this campaign • Set up a formal plan, or be more event driven

  6. Here is how YOU can be involved Sponsorship Sample Packages • Gold Sponsor $50,000 • PRINT – Full Page Tribute Ad in Exchange Worldwide Tabloid • PRINT – “Bound for Savings” Feature Item • PRINT – Full Page Tribute Ad in Exchange Couponer • PRINT – Full Page Tribute Ad in Stars & Stripes • PRINT – Military Star Statement Ad Tribute • DIGITAL – 30 Second EXTV TV Spot • DIGITAL – 30 Second EXRN Radio Spot • DIGITAL – Theater Ad $6,352 • INTERNET – Home Page Rotation Banner Sponsor • INTERNET – Military Star Home Page Tribute Banner • SOCIAL – Facebook Wall Premium • SOCIAL – Salute to Your Service • ADDITIONAL – Truck Wrap Tribute • Total Package Value = $102,298 • Silver Sponsor $25,000 • PRINT – Half Page Tribute Ad in Exchange Worldwide Tabloid • PRINT – “Bound for Savings” Feature Item • PRINT – Half Page Tribute Ad in Stars & Stripes • DIGITAL – 30 Second EXRN Radio Spot • DIGITAL – Theater Slide • INTERNET – Brand Tribute Banner • INTERNET – Military Star Home Page Tribute Banner • SOCIAL – Facebook Wall Post • SOCIAL – Salute to Your Service • ADDITIONAL – Truck Wrap Tribute –Shared Vendor Sponsor • Total Package Value = $43,610 • $37,500 • $4,166 • $10,000 • $7,052 • $3,000 • $6,028 • $4,700 • $6,352 • $2,500 • $500 • $5,000 • $500 • $15,000 • $18,750 • $4,166 • $3,526 • $4,700 • $1,958 • $1,500 • $500 • $3,000 • $500 • $5,000

  7. Sponsorship Sample Packages • Bronze Sponsor $10,000 • PRINT – Footer Tribute Ad in Exchange Worldwide Tabloid • PRINT – “Bound for Savings” Feature Item • DIGITAL – Theater Slide • INTERNET – Brand Tribute Banner • SOCIAL – Salute to Your Service • ADDITIONAL – Truck Wrap Tribute –Shared Vendor Sponsor • Total Package Value = $18,124 • Event Sponsor $5,000 • PRINT – Local Advertising + Promotional Banner + Signing • PRINT – Local Advertising in Base Paper • PROMOTIONAL – Product Demo, Tasting, Sampling • PROMOTIONAL – “Bound for Savings” Feature Display Space • PROMOTIONAL – Local Feature Press Release • DIGITAL – Local Radio Ad at Participating Location • INTERNET – Banner Ad on Store Page • SOCIAL – Event Post • Total Package Value = $6700 • $7,500 • $4,166 • $1,958 • $1,500 • $500 • $2,500 • $1,500 • $500 • $1,000 • $1,500 • $500 • $100 • $1,500 • $100

  8. Visit shopmyexchange.com/doingbusinesstobe a part of Homeward Bound Celebration.

  9. Become Part of Welcoming Home and Serving Those Who Serve • Open to Your Ideas - We want you to tell your story • We have been with them as they served and we are with them as they return • Create Lifetime Loyalty to Your Brand and Products

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