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Year-Round Air Quality Forecasting -- Outreach Plan. 2003 AQI Workshop April 24, 2003 Research Triangle Park, NC. Debbie Stackhouse EPA Office of Air Quality Planning and Standards stackhouse.debbie@epa.gov 919-541-5354. Outreach Plan for Year-Round Forecasting.
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Year-Round Air Quality Forecasting-- Outreach Plan 2003 AQI Workshop April 24, 2003 Research Triangle Park, NC Debbie Stackhouse EPA Office of Air Quality Planning and Standards stackhouse.debbie@epa.gov 919-541-5354
Outreach Plan for Year-Round Forecasting • Educate and enlist meteorologists to carry year-round air quality forecasts • Educate health care professionals • Expand media partnerships
Outreach Plan • Media messages • Target: Nat’l Year-Round Kick-Off Oct 2003 • National launch + Regional launches • Educational and outreach materials for State and local agencies • Products for the media • Products for health care providers
Media Messages • Simple messages for meteorologists to use • Focus on ‘Air quality’ forecasts • Sub-messages for ozone and particles • Sub-messages on steps to reduce exposure • Details via web, printed materials, etc.
Target: National Year-Round Kick-Off • Who – Administrator Whitman Surgeon General Nationally known meteorologist USA Today &Weather Channel • What – Press event • When – 1st choice October 1 • Where – Washington DC + Regional locations
National and Regional Launches • News release • Fact sheet • Media kits • Regional launch kits • VNR + B-roll + sound-bites • Media interviews
Educational & Outreach Materials for State and Local Agencies
PM Health Effects Fact sheet Health studies summary Slide show
Products for the Media • Air quality forecasts for 36 + cities • CD-Rom and AIRNow • Sample scripts, maps, graphics, photos • Fact sheets -- Why forecast? Scientific research? • Games/Quizzes for kids • Slide shows for community education • AMS Conferences • Presentation and Display ’03 • Air Quality Session, Display, and Training Course ’04
Ozone and Your Patients Health • Video • Web training
Other Products for Health Care Providers • Particles and Your Health web course • Spanish language asthma video • Air pollution and health effects poster & pamphlet