Bing Ads Accreditation Exam Answer June 2018

1. Answer Sources Academy www.answersources.com Study Guide for Adwords Certification, Bing, Hubspot Exam & More!! Bing Ads Accreditation Exam Answer June 2018 A few things to know before taking Bing Ads Accreditation Exam June 2018 There are 50 or 100 questions. You will need a score of minimum 80% to pass Validity Period of 12 Months Click Below to Get Others Exam Answer: Google AdWords Exam Answers Google Analytics Exam Answers Bing Exam Answers Hubspot Exam Answers

2. Bing Ads Accreditation Exam Answers From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor? Ad groups Campaign Accounts All of the above Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens? Ad activity stops until the next day. Charges for additional clicks are subtracted from the next day’s budget. Charges for additional clicks are automatically added to the budget. The landing page is not displayed when the ad is clicked. With search advertising, what happens when a customer clicks your ad? (Select two) You are charged if the customer makes a purchase. You are charged for the click. The user lands on your website A conversion is recorded by the Bing Ads conversion-tracking tool. You want to track your search advertising budget and spend. Which report group should you select? Billing and budget Targeting Delivery Editorial What is the first step to get started using Product Ads? Upload a product catalog to Bing Merchant Center Create a Shopping Campaign in the Bing Ads UI Claim your domain in Bing Webmaster Tools Create a store in Bing Merchant Center

3. Which type of customer conversion is tracked by Universal Event Tracking (UET)? Destination URL Duration per visit Mobile app installs Purchase All of the above Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate? Increase your keyword bids Bid on frequently misspelled keywords Set Bing Ads to spend your budget evenly across the month Make your ad copy more compelling How many tags must you place on your site to track multiple campaigns? One tag per campaign One tag per Ad Group One tag per Account One tag per website What is the best way to learn how many clicks Bing Ads has identified as low quality? Use commercial web-tracking software to monitor site traffic. Add low-quality click values to your performance reports. Set up a monthly budget that allows for trends and fluctuations. Contact Bing Ads Support periodically. Automated rules can only be applied at the campaign level. True or false? True False Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How do you optimize your bid for tablets? Increase the bid for all devices Increase tablet bid

4. Decrease PC/laptop bid It’s not possible to optimize bids for tablets Which feature should you use to create a custom filter that shows items with different attributes? Advanced search Find and replace Match types None of the above You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False? True False The Multiple Changes wizard helps you create which of the following: Campaigns Ad groups Keywords All of the above How do your keyword bids and your daily budget work together? Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page. Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword. The higher your budget, the more likely your ad will be displayed in position one for the keyword. Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked. On which page can you check if you r ad is appearing or not and if not, why? Bing Ads Editor Ad Campaigns Ad Preview and Diagnostics Tool Approved Content

5. Sitelink Extensions can be associated at either the campaign or ad group level. True or false? True False If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen? Bing Ads will automatically recalculate a higher daily budget for your campaign. Bing Ads might not allow you to change your daily budget and keyword bids. You might deplete your campaign's daily budget before the end of the day. You might deplete your campaign's daily budget before the end of the month. Bing Ads Editor allows you to work and make changes offline and online. True or False? True False Which of the following statements describes inline editorial feedback during ad creation? Bing ads will inform you why an ad is disapproved and direct you to a solution Bing ads checks for character limits, word counts and missing or incorrectly formatted URL Bing ads alerts you to possible trademark infringements All of the above For locations to display in Location Extensions, they must be within how many miles of user? 50 miles 25 miles 15 miles 75 miles Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer? Age and time of day Age and geographical Gender and geographical Age and gender

6. Which is not a part of a product ad? Product image Ad text Pricing Promotional Text Coho Winery wants their ad to display for the keyword "white wines" when a customer’s search query is either "white wines" or "buy wines white." Which keyword match option should they select? Broad match Phrase match Exact match Negative keyword In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads? Extended markup language (.xml) Text file (.txt) Comma-separated values (.csv) None of the above The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two) Determine if your ad and keyword are receiving impressions. How many impressions were lost because of the conflict. Which keywords and negative keywords are conflicting. Whether the conflict is at the campaign or ad group level Tablet investment can be controlled by bid modifiers of: (Select 2) +900% -1000% +1000% -100% Which exclusions are permitted at the campaign level to keep your ad from displaying?

7. Location Website IP Address All of the above When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two) Keyword traffic Suggested bids Future performance Demographic targets What Bing Ads feature allows you to schedule changes to your campaigns ahead of time? Bing Ads Intelligence Automated rules Universal Event Tagging Remarketing Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false? True False When you use any dynamic text, such as {keyword}, you must make sure you don't end up with ads that exceed the following character limits: Ad titles: 50 characters & Ad text: 35 characters Ad titles: 60 characters & Ad text: 80 characters Ad titles: 35 characters & Ad text: 85 characters Ad titles: 15 characters & Ad text: 50 characters Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner? Home Campaigns Opportunities

8. Tools Which of the following audiences can you define with remarketing lists? Home page visitors Added item to shopping cart Visited a form page All of the above Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed. True False Which of the following factors could impact the performance and delivery of your ad? The relevance of your keywords Your keyword bid amount The click-through rate on Bing Network results pages All of the above. Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or False? True False Which of the following examples of automated rules can you create in your account? Starting and stopping campaigns for special events Keeping ads on the first page Decreasing bids on poor performing keywords All of the above When implementing conversion tracking, what is the first step? Create a destination URL Use UET Tag Helper Create a conversion goal Tag your site

9. You want to calculate the absolute change and percentage change in performance metrics. Which should you use? Campaign report Share of Voice Report Compare to previous in date range selector Keyword report Change History report It is possible to bulk edit and manage multiple accounts using a Mac. True or False? True False Looking at traffic history is one way to improve your bidding strategy. True or false? True False What is the best way to learn how many clicks Bing Ads has identified as low quality? Use commercial web-tracking software to monitor site traffic. Use performance reports to identify sources of low-quality activities. Set up a monthly budget that allows for trends and fluctuations. Contact Bing Ads Support periodically. You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false? True False You can create a new campaign by copying an existing campaign from one account to another. True or false? True False When you target by time of day, which time zone does Bing Ads use?

10. The distribution channel. The searcher’s location, based on IP lookup. The language in which the ad is written. The address provided at registration. Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false? True False The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or False? True False Coho Winery wants their ad to display for the keyword "cabernet sauvignon" only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select? Broad match Exact match Phrase match Negative keyword What happens if you have Param 1 in your ad, but there is no corresponding value at the keyword level? Without it, the ad will not serve Without it, the ad will exceed character limits Without it, the destination URL will not work. Without it, the placeholder ad title won't appear. Which of the following will help you evaluate the effectiveness of your campaigns? Ad groups Universal Event Tracking Dynamic text parameters

11. Incremental bids With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False? True False You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do? Apply a keyword level destination URL using dynamic text Increase your keyword bids Increase your incremental bids All of the above What option will ensure/increase the chances that your ad is approved? The landing page is under construction. The landing page generates a pop up survey. The landing page includes more than one of your keywords. The landing page is not relevant to the ad text and keywords. Which one of the following is not a report in Bing Ads? Keyword report Website URL report Product Dimension report Ad Sequence report What is the first step in creating your store in the Bing Merchant Center? Create a Product Catalog Link your online store (or site) to Bing Ads Import your Excel file Export your CSV file An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser? Age and time of the day

12. Age and location Age and gender Gender and day of the week You can set default keyword bids at what level? Account Campaign Ad group Keyword If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match. True False You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select? Campaign report Ad report Keyword report Search term report Ad group report How can you overwrite your offline changes with what you have online? Post Changes Import Get Changes All of the above In Bing Ads, which customer actions are considered conversions? (Select three) Completing a transaction. Performing a search query. Purchasing a product or service. Filling out a registration form.

13. Clicking the ad. Which UET setting allows you to count each conversion/each user who converted? Support for Unique conversions Account level conversion goals Conversions goals UET Tag Helper What happens if your account reaches its credit limit? Your account credit limit will increase. Your alternative payment method will be charged instead. Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid. Your account is permanently deleted. From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid? Browser Editor Error All of the above The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is: You can tailor the URL for each Sitelink Extension You can re-use the same landing page for multiple sitelinks You can display up to six links to deeper pages on a website. All of the above A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called? Link Pay-per-click Conversion Click-through

14. Which of the following does not affect your ad's rank? Keyword bid Ad quality Conversions Performance When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false? True False As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month. What amount should you enter in the campaign budget field when using the Daily Standard option? 50 100 500 1000 Which Delivery status indicates an ad group that has passed its end date? Ad group paused Pending editorial review Disapproved Ad group expired Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False? True False What kinds of error types are indicated by a red circle with an exclamation point (”!”) in the Summary Grid? Warning notifications Information notifications

15. Opportunity notifications All of the above For what does Bing Ads charge you? Each time your ad is displayed on the search results page. Each time a customer makes a purchase from your website. Each time a searcher types in one of your keywords. Each time a customer clicks your ad. You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign? Target the ads by location to the delivery areas. Target the ads by New York City. Target the ads incrementally. Target the ads by age and gender. Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign? Status Impressions Click-through rate Delivery In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or False? True False Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false? True False

16. What Bing Ads feature allows you to specify how closely a customer's search query must match your keyword before your ad is displayed? Website exclusions Keyword match type Targeting Incremental bidding Which Bing Ads resources should you use to help you optimize your performance? Accounts Summary Universal Event Tracking Bing Ads Intelligence Bing Ads Editorial Review All of the above You want to run your report on a regular basis. Which option gives you this capability? Impression column Campaign Analytics report type Limit your report results to specific accounts Schedule this report to run automatically Which components are not required for a Bing Ads text ad? (Select two) Ad title Company name Ad text Targeting Display URL Destination URL What is a keyword bid? Specifies the number of times your ad is displayed in a given month. Specifies the maximum price you are willing to pay each time someone clicks your ad. Specifies how closely a search query must match your keyword. Specifies what price you must pay for your keywords in order to reach position one.

17. From which tab can you access your online billing statement? Campaigns Accounts & Billing Opportunities Tools Multiple Ad Groups are allowed in Campaigns. True False A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics? Brand Condition Product type SKU All of the above Which item is not a possible Campaign Exclusion? Geographic locations Age and gender IP address Website Which Sitelink Extensions will help boost ad performance by highlighting products and services? Callout Extensions Structured Snippet Extensions Review Extensions All of the above Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false? True False

18. Which of the following ideas should you consider implementing when writing your ad? Describe what sets your product apart. List the price of your product or service. Include a call to action. Enahnce your Expanded Text Ad with ad extensions. All of the above You should investigate which of the following to uncover the cause of increased click volume (traffic)? Seasonal changes, such as an increase in online shopping during the holidays Sales, discounts, or promotions Recent news events Changes to your ad headlines, text, or landing pages All of the above If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use? Universal Event Tracking Bing Ads Intelligence tool Editorial Guidelines Bing Ads Targeting report Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget. True False For whom might you create a remarketing list? Anyone that has made a purchase Anyone that has visited a specific category page by defining that the URL contains the product. Anyone that has visited your loyalty website All of the above You can adjust your bidding so budgets will go toward the best performing devices and ads.

19. True False What are two ways to import a file? (Select two) Excel CSV file Google AdWords Default settings What is the main advantage of using dynamic text in your ads? Allows you to exceed the character limits for Bing Ads ads. Helps you find synonyms for the keywords you’ve chosen. Displays ads only to customers most interested in purchasing. Turns generic ads into custom ads. With Bing Ads, you can export which kinds of campaigns? Entire account Individual campaigns Specific ad groups All of the above Universal Event Tracking (UET) is a mechanism for advertisers to do what? Determine your campaign conversion goals. Use a UET Tag Helper to reach your ROI goals. Report user activity on their websites to Bing Ad.s None of the above Before you create product ads in a shopping campaign, you must first do what? Create a Product Catalog Claim your domain name and verify your URL Import your Excel file Export your CSV file Which of the following examples of automated rules can you create in your account?

20. Starting and stopping campaigns for special events Keeping ads on the first page Decreasing bids on poor performing keywords All of the above Best practices for using automated rules include the following: (Select 2) Use maximum and minimum CPC limits or bid estimates Applying similar rules with different criteria to subsets of your account Use all five bidding strategies all of the time Moniter once per week If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false? True False What are the benefits of having an upgraded URL? They separate the landing page URL from the tracking or URL parameters. Your ad doesn't have to go through another editorial review. The character limits are increased. You can add URL parameters and custom parameters to your tracking template. All of the above What is the main benefit of syndication? You can expand your reach and get more clicks with a new, high-quality audience. You can reach more customers through a growing network. Bing Ads has controls in place to help keep the quality you expect. CPCs on the Bing Ads syndication partner network are generally lower. All of the above Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false? True False

21. Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false? True False Device investnment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2) +900% -1000% +1000% -100% You can target your ads using which of the four audience variables? Location Time Date Device type All of the above A custom audience is a type of remarketing list. What is NOT required to set this up? Universal Event Tracking Data management provider access First-party customer data Software integration If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables? It tells you why your ad has been disapproved. It tells you whether your campaign is active. It shows the total number of clicks your ad has received. It tells you if your ad is being displayed, even if you can't find it. The keyword research feature can help you: Expand keyword or negative keyword lists Target the most relevant audience

22. Get bid estimates All of the above From where can you export data in Bing Ads Editor? Entire accounts Individual campaigns Specific ad groups All of the above Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed. True False Why is it important to choose the right keywords? (Select two) Prevents your campaign from being paused. Helps more customers find your ads. Drives more relevant traffic to your website. Lowers your incremental bids. Which Delivery status is given to ads or keywords that violate the Bing Ads policies? Ad paused Pending editorial review Disapproved Eligible What is the first step in getting a bid estimation for keywords? Choose the bid amount Choose a keyword Choose the targeted position None of the above Which of the following can you customize in Bing Ads Editor? Default keyword bids at the ad-group level Summary Grid columns

23. Demographic targets for campaigns Device targets for ad groups All of the above You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false? True False Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false? True False Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools? Targeting Pay-per-click Optimization Incremental keyword bidding Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices? Ad extension by keyword Ad extension by ad Ad extension details Call forwarding detail All of the above Each campaign you create will have its own ___________. Budget Account Incremental bid Dynamic text When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

24. You enter your URL Bing Ads will generate a specific URL landing page from your target You choose between Categories, All web pages, or Specific web pages Bing Ads will create a remarking list Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select? Broad match Phrase match Param 3 Negative keyword How many mananging customers can you grant access for on your account? (And likewise remove?) 2 3 4 5 6 Keywords can be analyzed by what factors? Traffic Keyword Categories Age Group and Gender Keyword performance All of the above You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2) Age/gender In-market audiences provided by Bing All time zones All countries How do incremental bids affect the display of your ad?

25. They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria. An Expanded Text Ads contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false? True False Which of the following might generate invalid clicks? (Select two) Trademark infringement Search engine robots Fraudulent activity Increased clicks due to recent news about your company You can import existing campaigns from other online search engines, like Google. True or false? True False Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads? Expected click-through rate Ad relevance Landing page experience All of the above Bing Ads supplies the curated list of potential customers for in-market audiences. True or False? True False How would you focus on a more specific audience for a given ad group or campaign? Build a negative keyword list. Narrow the scope of keywords, geographic targeting and/or remarketing in paid search. Increase your budget

26. Increase your keyword bid prices None of the above With pay-per-click search advertising, when are you charged? Each time your ad is displayed on the search results page. Each time a customer makes a purchase from your website. When your ad goes live. Each time a customer clicks your ad. What do you call words or phrases that trigger ads when they match a customer’s search query? Keywords Targeting criteria Ad group None of the above Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking? Unverified status Tag active Tag inactive All of the above To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two) Upload your feed file at least every 30 days Use generic labels Use high quality images Use negative keywords What needs to happen before you import your custom audiences into Bing Ads for search remarketing? You must first click on the Audiences tab. You must decide between Bid only or Target and bid in settings. Your data management provider must connect to the Bing Ads custom audience feature. You must adjust the Default bid adjustment. None of the above

27. On which page can you check if your ad is appearing or not? Bing Ads Editor Ad Campaigns Ad Preview and Diagnostics Tool Approved Content With dynamic search ads, you no longer have to do the following: (Select 2) Maintain keyword lists and manage bids Update and customize ad titles Create Ad Extensions Develop keyword lists Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed? Standard-quality Low-quality Invalid None of the above A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose? Target audiences using remarketing in paid search. Track customers for conversions. Increase ad spend Validate a tag How do bid adjustments (modifiers) affect the display of your ad? They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria. A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or False?

28. True False What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services? Clicks Impressions Position Click-through rate All of the above Which Bing Ads feature can help you analyze your ad campaign performance? Editorial guidelines Targeting Reports Dynamic text An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false? True False Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2) +900% -1000% +1000% -100% If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign? Decrease your keyword bid prices. Increase your keyword bid prices. Place your ads in different ad groups. Reassess your keyword selection.