'Ad group' presentation slideshows

What have we done so far in this course?

What have we done so far in this course?. Did the necessities and basics ( formed teams , reviewed Web searching , examined the search engine market , sponsored search ) Reviewed selecting a business and picked a client Set-up AdWords Accounts and explored the AdWords platform

507 views • 43 slides

Overview of Campaigns and Ad groups

437 views • 35 slides

SEM & CSOA, KSP Training

SEM & CSOA, KSP Training. 07/10/2009. Contents of the Training. Goals Introduce SEM Introduce KSP Introduce CSOA Q&A Exercise. Training Guider. Search Website. Advertiser Distribution. Content Website. Advertiser Distribution. Display advertiser. Advertiser Distribution.

473 views • 33 slides

DAY CAMP

505 views • 32 slides

Which is better ( A or B )?

Which is better ( A or B )?. Jim Jansen College of Information Sciences and Technology The Pennsylvania State University jjansen@ist.psu.edu. Today, we are talking ads And, how to make them better. Think of this as your SMB (i.e., car dealer, bakery, etc.).

376 views • 31 slides

AdWords

AdWords. Instructor: Dawn Rauscher. Quality Score in Action. http://www.youtube.com/watch?v=K7l0a2PVhPQ. Quality Score. The higher your Quality Score, the higher your ad will be ranked and the lower your costs will be. Key Factors Keyword's click-through rate (CTR)

486 views • 29 slides

PPC: The Other Stuff

This guide covers advanced PPC tactics like Google AdWords Extension Ads, Sitelinks on Ads, Product Extension Ads, Phone Extension Ads and building Remarketing lists. /nThis guide is from Elizabeth Marsten at Portent Interactive.

533 views • 28 slides

Internet Marketing Metrics

Internet Marketing Metrics. MKTG 455, Hettche Fall 2013. Organic vs. Paid Search. SEM . Search Engine Marketing. Source: http://searchenginewatch.com/article/2300958/Mobile-Trumps-Desktop-in-Paid-Search-Click-Share-Study. CPC .

405 views • 26 slides

SEM w/ Google AdWords The Big Picture, Some Details, Dealing with the Client

SEM w/ Google AdWords The Big Picture, Some Details, Dealing with the Client. Jim Jansen College of Information Sciences and Technology The Pennsylvania State University jjansen@ist.psu.edu. What is Keyword Advertising?.

409 views • 24 slides

Chapter 3 - Targeting

336 views • 23 slides

Ads (Some Advanced Stuff)

Ads (Some Advanced Stuff). Jim Jansen College of Information Sciences and Technology The Pennsylvania State University jjansen@ist.psu.edu. Writing Key Words Ads. Your ad has three goals, which are: Generating clicks from potential customers Discouraging clicks from unlikely customers

322 views • 23 slides

Paid Search in a Nutshell

Paid Search in a Nutshell. Users type a query (or query string) into a search engine The resulting search engine results page (SERP) contains both organic ( aka natural) listings and paid ads

368 views • 19 slides

Mike Newton CEO and Founder AD Group

361 views • 17 slides

A Pragmatic Approach to RBAC

386 views • 16 slides

238 views • 12 slides

Imanami - Preventing Active Directory Heart Attacks

342 views • 8 slides

Tips for AdWords

120 views • 8 slides

Campaign 1 (El Cheapo)

Campaign 1 (El Cheapo). Spotlight Index Link Spotlight Page. Campaign 2 (Bette More). Ad Group A Spotlight Ad + Spotlight Index Link Spotlight Page. Campaign 3 (Mr Value). Ad Group A Spotlight Ad + Spotlight Index Link Spotlight Page Coupon Index Link Printable Coupon.

148 views • 6 slides

Account Performance Report

Account Performance Report . Dec to Jan. by Sohna R.K. Account Performance. Conclusions : While clicks and impressions have decreased, the CTR has increased. This has resulted in more relevant clicks at a lower cost.

197 views • 5 slides

IS ADWORDS A BIT TO CONFUSING? LET GLOBALDIGITALONLINE.COM TAKE THE CONFUSION OUT OF THE GAME

http://www.globaldigitalonline.com/ IS ADWORDS A BIT TO CONFUSING? LET GLOBALDIGITALONLINE.COM TAKE THE CONFUSION OUT OF THE GAME

55 views • 3 slides