Google AdWords Mobile Advertising Exam Answer June 2018

1. Answer Sources Academy www.answersources.com Study Guide for AdWords Certification, Bing, HubSpot Exam & More!! AdWords Mobile Advertising Exam Answer June 2018 A few things to know before taking AdWords Mobile Advertising Exam June 2018 There are 70 questions. It should take 90 Minutes to complete. You will need a score of minimum 80% to pass Validity Period of 12 Months Click Below to Get Others Exam Answer: Google AdWords Exam Answers Google Analytics Exam Answers Bing Exam Answers HubSpot Exam Answers

2. AdWords Mobile Advertising Assessment Exam Answer June 2018 App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. Answer True False Showrooming refers to: Answer The phenomenon where brands sell specialty or limited quantity goods through mobile The phenomenon which turns brick and mortar stores into showroom apps for mobile users The phenomenon where various brands within similar categories compete for brand placement on a mobile device The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile These are all key to good mobile site design except? Answer Easy user customization Easy conversion Easy navigation Easy search Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen? Answer Mobile users don't need all the features a website can offer. Mobile browsers aren't powerful enough to load most desktop sites. Desktop sites typically don't load quickly on mobile devices.

3. It's a cheap way to provide a narrower set of options to mobile customers. AdMob is ____. Answer a custom deep link an app promotion ad format AdWords' non–owned and operated mobile app inventory an ad extension Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. Answer True False To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use: Answer mobile extensions store visit extensions location extensions product extensions Automated bidding is ideal for advertisers who: Answer want to set their own bids for individual ad groups don't want to spend a lot of time managing keywords want to save time managing bids based on hundreds of signals

4. want to set their own bids for individual keywords A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called? Answer Progressive Web Apps Enhanced Mobile Sites Mobile Site Apps Progressive Sites iOS app conversion tracking cannot be set up using: Answer codeless conversion tracking install confirmation feedback a SDK server-to-server (S2S) Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships. Answer True False Which automated bid strategy might help improve the chances that your ad gets to the top of the page? Answer Target return on ad spend (ROAS) Target cost–per–acquisition (CPA) Target search page location

5. Target outranking share Why do mobile advertisers care about driving physical store traffic? Answer Customers buy more online when they know they have the option to visit a physical store. All demographics exhibit more loyalty after visiting a store. Vast majority of sales still occur in physical stores. Online retailers who also offer a physical store option have been shown to bring in the most revenue. An advertiser with stores throughout the country could use location extension targeting to: Answer decrease bids by 50% for users who are within 10 miles of their stores target users in the same way across all of their locations target users who are within 10 miles of one particular city in the country target users who are within 20 miles of one particular city in the country _______ are a type of ad format that show extra information about your business. Answer Ad extensions App installs Deep link ad extensions AdMob extensions Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true? Answer Video assets are provided. Only landscape videos are used.

6. An additional YouTube charge is paid. The app makes use of streaming video. Which of the following is true about mobile optimized websites? Answer You should build your app before your mobile website Visitors to your mobile–optimized site will be at the same point in the purchase funnel as visitors to your desktop website Mobile websites should only focus on task–based functionality and be a stripped–down version of your desktop website Mobile–friendly experiences typically feature easy navigation, quick–to–load images, and streamlined text Many successful mobile sites have large “touch targets" for clicking that take into account ______. Answer location where mobile device is being used the lack of precision on a touch screen time of day responsive design based on touch What is a simple way to target ads to mobile users when they're near your physical store locations? Answer Target a radius around your city. Target a radius around your Google My Business location(s). Target users you know have called your AdWords call-only ad. Target specific users you know live near your store.

7. AdWords Smart Bidding uses machine learning and your account data to help you do what? Answer Prevent your total spend from surpassing the hard limit you set. Let you adjust your bids manually, so you're visible when customers are looking for you. Limit your bids to the times of day when competition for ad space is lowest. Make informed bidding decisions and value mobile accurately. What is a reason many advertisers end up undervaluing mobile's contribution to conversions? Answer They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices. Many in traditional retail are not mobile users. No one has figured a way to "see" mobile's contribution yet. They don't use AdWords. Viewable impressions allow you to: Answer pay for ads that are viewed and also converted pay for ads when they are displayed in a viewable position only pay for those ads that are actually viewed only pay for video ads that are viewed within an hour Which is a good app design practice? Answer Don't interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors. Make previous searches and recent purchases readily available.

8. Zoom viewers in automatically for app content you know is most important. Get users to enter valuable user profile information immediately when they first open the app. All of these were recommended to help build a faster site except? Answer Site works on a range of screens and devices Implementation of AMP (Accelerated Mobile Page) best practices Customer surveys about site performance Optimized content delivery Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign? Answer Get new users who most likely complete in-app actions. Google Play Store optimization Target cost per install (tCPI) Get new users for her app. You can use a mobile specific display URL to: Answer Effectively track conversions to your desktop site Show consumers that you are a large brand Indicate that you have a mobile–friendly landing page Differentiate yourself from other advertisers Which of the following is not a type of mobile ad extension? Answer Sitelink extension

9. App extension Call extension Download extension Where can universal app campaigns run? Answer Within other apps, also known as in–app Only on the Google Play store On the Search and Display Networks, and YouTube Only on AdMob Which of the following is true about apps? Answer Once a user downloads an app, they are likely to return and engage with it Apps are more geared towards retention, loyalty, and engagement Apps are more geared towards acquisition purposes Apps and mobile optimized sites are the same thing An advertiser would not use AdWords' mobile offering to: Answer engage with users who have already downloaded their app build a mobile–optimized website advertise their app track conversions once a user downloads their app Which extensions can help drive installs of your mobile app? Answer Structured snippet extensions

10. Sitelink extensions App extensions Remarketing lists for search ads (RLSAs ) When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid. Answer lower, raise raise, raise raise, lower lower, lower To more fully capture mobile's contribution to a sale, advertisers need to consider what? Answer Just the last click The first and last click Customer intent More than just the last click Say you've got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount? Answer $1.70 $2.50 $2.00

11. $2.30 A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers? Answer Context Customer profiles Wi-Fi Cell signals Which of the following is a way for an advertiser to monetize their app? Answer In–app purchases All of the listed answers are correct Charging for app downloads from the Apple iTunes or Google Play store In–app ads Sitelink extensions: Answer allow advertisers to give users the option to land directly on specific pages of your site allow targeted remarketing list users to land directly on specific pages of your site decrease clickthrough rates (CTR) as users are sent to specific pages of your site show your business address, phone number, and a map marker with your ad text To connect Firebase to AdWords, which of these is required? Answer At least 1 app install or conversion

12. In Firebase, your account needs to be an owner on the project that you want to link. In AdWords, the Google Account needs administrative access. • A working knowledge of mobile click attribution technologies • More than 100 app installs or conversions A ______ specifies a location in an app that corresponds to the content you’d like to show. Answer location extension remarketing link deep link location link The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority. Answer True False The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: Answer differing screen size intent functionality context To understand the full value of mobile, you must take into account: Answer

13. App downloads, calls, store visits, cross device conversion, mobile conversions Mobile conversions Utilization of mobile ad formats, extensions, app and mobile site design best practices Cross device and mobile conversions How does AdWords data-driven attribution give credit for conversions? Answer It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path. It gives more credit to clicks that happened closer to the conversion. It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. It uses the linear model to credit conversions equally across all clicks on the path. To track conversions in an app, you can add the Firebase SDK to your app. SDK stands for: Answer software development kit schema development key schema development kit software deprecation kit What is a lightbox ad? Answer A cross–screen expandable ad format that optimizes for taps or swipes on mobile and mouse- overs or clicks on desktops A remarketing specific ad format to announce new features of your app A type of ad format that shows extra information (“extending” from your text ads) about your business

14. A mobile text ad Showing your ads on top of the mobile page in search results is beneficial because: Answer ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right–hand side of the results on mobile. ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right–hand side of the results on mobile. ads above the results get more prominent notice with desktop screens. There are also no ads on the right–hand side of the results on mobile. ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right–hand side of the results on mobile. If you value mobile traffic over desktop, which bid adjustment should you set? Answer Increase bid adjustment for desktop Increase bid adjustment for mobile and desktop Increase bid adjustment for tablets Increase bid adjustment for mobile Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions? Answer Call-only ads run for shorter durations than ad call extensions. Call-only ads don't appear on mobile devices. Call-only ads cost more, but reach farther. Call-only ads don't include a link to a mobile site. An app advertiser would want to use a third-party tracking company to: Answer

15. have more control when communicating with each ad network have a single SDK to add to your app instead of one from each ad network see which of an app's new users came from recent advertising clicks or views receive reporting on basic usage analytics App remarketing allows you to target people who: Answer have used your app before have searched for your app all of the listed answers are incorrect have searched for apps similar to yours To re–engage users with an app, use the following strategies: Answer Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable users Build general email lists, engage in reactive outreach, don't use deep linking, and don't track outside of installs Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users Build remarketing lists, engage in reactive outreach, offer something free, and don't track anything outside of installs Select the one way NOT to track app conversions. Answer Integrating Firebase in your app Using codeless Android install tracking Adding a Javascript snippet to your website

16. Using an app analytics provider for your AdWords campaigns Your company has chosen a third-party app analytics service and they happen to be a part of the App Attribution Partners program. In order to share data between AdWords and your partner's platform, what do you need to do? Answer Generate a link ID and share it with your partner. Consider a partner that is not part of the program, as it is not possible. Export and share the data as a CSV file. Establish a server-to-server connection using postback URLs. Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. Answer True False Why do advertisers care about driving calls to their business? Answer They're faster. Younger demographics prefer to order by phone call. Conversion rates are often much higher from calls. Mobile call ads are easier to win in auctions. Which kind of targeting can help deliver ads to mobile users when they're physically near your business location? Answer Location targeting Ad schedule targeting Profile targeting

17. Keyword targeting When you use an automated bid strategy, it will automatically optimize your bids based on: Answer your key performance indicator (KPI) your search terms data your Quality Score your remarketing list What two things can you track with AdWords out of the box without making any code changes to your app? Answer Android app downloads and Android in-app purchases All app installs and all in-app purchases You can actually track any custom event you want to define. App installs and core user demographics An app developer might use remarketing if they wanted to promote a paid version of their game to everyone who played the free version and reached level 10. Answer True False Which is a benefit of using server–to–server app conversion tracking over an SDK? Answer Adding SDK and conversion tracking changes to your app doesn't require review by the Google Play Store Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size

18. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app Server–to–server connections are easier to set up than code–less conversion tracking ________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business. Answer Keyword Planner Conversion tracking App extensions Sitelinks Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or a website? Answer A mobile-specific sitelink extension A sales team and operating phone bank An active call extension or call–only ad An app published in the Google Play store How do upgraded URLs help advertisers with third-party conversion tracking? Answer Show app install ads only to people who haven't downloaded the app yet Show deep link URLs only to people who already have the app Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL Allow advertisers to direct users to the app store to download their app

19. Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products. He's interested and clicks the link. If you enabled deep linking, where does Roger go to next? Answer The product page on your mobile site The Google Play or App store, where he can install your app The product page on your app Your mobile site's homepage Deep–linking allows: Answer mobile and desktop users to navigate within a mobile app ads to direct customers into deeper, more targeted sections of the app desktop users to be able to access deeper, more targeted sections within a mobile app ads to direct new customers only into deeper, more targeted sections of the app How can you re-engage users who have abandoned your app after their first use? Answer By offering store credit for users who click your ads Remarket to app users with a compelling message across search, display, and video. Offer deeper discounts to entice visitors. By engaging users who visit your desktop website Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions. Answer True False

20. Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source. Answer False True What does a call extension let users do that call-only ads do not? Answer Easily schedule a call-back from the advertiser when the line is busy. Click through to your mobile site instead of calling. Choose from two different numbers to call. Easily save the number to their phone's contact list. Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: Answer • search and display inventory to help advertisers reach their desired cost-per-impression goal • search inventory to help advertisers reach their desired cost-per-install goal • search and display inventory to help advertisers reach their desired cost-per-install goal • search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal