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GOOGLE ADWORDS

GOOGLE ADWORDS. WHY & HOW THESE CAMPAIGNS HELP UNITARIAN UNIVERSALISM & OUR CONGREGATIONS.

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GOOGLE ADWORDS

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  1. GOOGLE ADWORDS WHY & HOW THESE CAMPAIGNS HELP UNITARIAN UNIVERSALISM & OUR CONGREGATIONS

  2. [In] common between the Internet folks and the UUs… UUism is full of hope, and the fact that the Web happens is an example of a dream coming true and an encouragement to all who hope. –Tim Berners Lee, founder of the World Wide Web (www.w3.org)

  3. Example of UU church web stats Keywords

  4. Google Trends on “unitarian”

  5. Google is by far #1

  6. Google Insights – all in area

  7. Google Insights - Religion & Spirituality

  8. Example of Search on “church”

  9. Example of Network Ad

  10. Campaigns in Order by Best Performing Our Current Campaigns are: • GBLT/Gay Friendly • Church/Spirituality • Memorials/Grief • Religious Education • Interfaith • Atheist/Agnostic/Humanist • Environment • Aging/Mortality • Mobile (iPhones, Androids)

  11. GLBT Ads

  12. GLBT Ad Landing Page

  13. Church/Spirituality(2 best performing; there are 2 others running)

  14. Church/Spirituality Landing Page(home page)

  15. Memorials/Grief Ads

  16. Memorials/Grief Landing Page

  17. Religious Education Ads

  18. Religious Education Landing Page

  19. Interfaith Ads

  20. Interfaith Landing Page

  21. Atheist/Agnostic/Humanist Ads

  22. Atheist/Humanist Landing Page

  23. Environment Ads

  24. Environmental Landing Page

  25. Aging/Mortality Ads

  26. Aging/Mortality Landing Page

  27. Results for All Time(Feb 1, 2010 - Mar 18, 2011 )

  28. Google Adwords Providing searchers with possibilities they may never have heard of. . Providing Unitarian Universalism with more visibility. Questions & ideas welcome.

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