Inbound Certification (New) Exam Answer June 2018

1. Answer Sources Academy www.answersources.com Study Guide for AdWords Certification, Bing, HubSpot Exam & More!! June 2018 Inbound Certification (New) Exam Answer Inbound Certification (New) Exam Answer June 2018 A few things to know before taking Inbound Certification Exam (New) There are 50 questions. It should take 2 hours to complete. You must answer 38 questions correctly to pass. You must wait 12 hours between attempts. If you close this exam before finishing, your answers won't be saved and it will count as a failed exam. Click Below to Get Others Exam Answer: Google AdWords Exam Answers Google Analytics Exam Answers Bing Exam Answers HubSpot Exam Answers

2. Inbound Certification Exam Answer June 2018 You've joined a startup company. Before building out your content strategy, you'll need to develop your company's primary buyer persona. What's the appropriate order for developing the buyer persona for your startup? Research, identify trends, and create persona stories Create persona story, test and optimize, and make assumptions Make assumptions, identify trends, and ask company employees for input A buyer persona shouldn't be developed at this time. • • • • What is the buyer's journey? It's the active research process someone goes through leading up to a purchase. It's the experience your prospect goes through when learning about your brand. It's the Inbound Methodology but from the buyer's perspective. It's the set of actions that a buyer goes through after he or she made a purchase. • • • • A customer who recently purchased your product realizes that it's not the right solution for the problem they were trying to solve. He would like to return the product. Which stage of the buyer's journey is your customer in? Awareness Consideration Decision None of the above • • • • You've been tasked with helping to research your organization's buyer persona. Your boss asks you to reach out to a few good and bad customers. Is this the right approach? Yes, you should try to interview all types of customers. That way you'll have a better idea of the ideal buyer you're trying to market and sell to. Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven't used your product/service. No, you shouldn't be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don't know your organization. No, you shouldn't be reaching out to bad customers. They will skew the buyer persona story since they aren't your ideal customer. • • • •

3. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. True False • • Fill in the blank: Inbound marketing represents a fundamental shift in the way that organizations operate because it is ______-centric. marketer customer sales company • • • • True or false? Buyer personas are effective for all organization types. True False • • What are the three core tenents of inbound? Human, Helpful, Holistic Goal, Guide, Grow Attract, Engage, Delight Marketing, Sales, Services • • • • What are the four stages of the Inbound Methodology? Attract, Convert, Close, and Delight Awareness, Consideration, Decision, and Delight Find, Engage, Convert, and Nurture Identify, Connect, Explore, and Advise • • • •

4. A website visitor is reading the blog post you published last month. They're intrigued by the call-to-action that you have at the bottom of your post, so they decide to click it and are redirected to a form which they fill out and submit. Which Inbound Methodology stage is being described in this scenario? Attract Convert Close Delight • • • • What is the definition of a buyer persona? A semi-fictional representation of your ideal customer based on real data and some select educated speculation A lead in your database A true view of your personas A completely fictional representation of your ideal customer based on real data and some select educated speculation • • • • Which departments should be involved in creating content? All departments Just marketing Just marketing and sales All customer-facing departments • • • • Optimizing your content helps improve __________. reach engagement conversions All of the above • • • • If your content is focused on the different solutions to your buyer persona's problem, where would that content fit into the buyer's journey? Awareness Consideration Decision • • •

5. All of the above • True or false? Social media is a key driver for word-of-mouth marketing. True False • • True or false? You should only create video content if you have a high- quality camera and lights. True False • • Fill in the blank: When creating a content offer, use _________ to determine the best content offer format. your buyer personas the buyer's journey content distribution industry benchmarks • • • • True or false? Conversion optimization is NOT an iterative process. True False • • What is conversion optimization? Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action. Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. • • • •

6. True or false? If you have an ideal customer profile, you don't need buyer personas. True False • • True or false? A website page should always have three goals. There should be one primary goal and two secondary goals. True False • • Define a conversion path. The method by which you encourage someone on your site to move down your funnel. The method by which you encourage someone to visit your site from social media. The method by which you encourage someone to spend 30 minutes or more on your website. The method by which you encourage someone to read your well-crafted automated email. • • • • What is the main purpose of a landing page? To capture a visitor’s information via a form To deliver an offer that a business is promoting To promote an offer on a website page, blog post or email To help nurture leads in order to turn them into customers • • • • True or false? A call-to-action must be a button. True False • • True or false? An effective conversion path must include a landing page. True False • •

7. When designing site architecture and navigation, whose experience should be the primary consideration? The designer The visitor The marketer The salesperson • • • • What does CRM stand for? Custom Rendering for Mobile Custom Relationship Modules Customer Relationship Management Customer Rotation Model • • • • What is the definition of lead nurturing? The process of building relationships with prospects with the goal of earning their business when they’re ready. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action. A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time. A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase. • • • • An inbound sales strategy focuses on identifying people who _________. might already be interested work at major corporations have a budget, the right authority, a need, and a timeline are already familiar with your product or service • • • • What is the goal of the identify phase of an inbound sales strategy? To identify good-fit leads from within the large pool of available prospects. To identify the goals and challenges of specific prospects. To identify the ways your product or service can benefit people who match your buyer personas. To identify ways to differentiate your offering from your chief competitors’ offerings. • • • •

8. What is the difference between a sales process and an inbound sales strategy? A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process. Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team. A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy describes the steps a buyer takes. An inbound sales strategy is a type of sales process. • • • • You want to improve your customer experience processes and your products to ensure you’re focused on delight. Which should you do to get the largest, most representative sample? Collect survey responses Send emails Gather testimonials from your users Talk to team members • • • • Which of the following is NOT a lead nurturing tactic? Lead scoring Targeted content Marketing qualification matrix Multi-channel • • • • When should you focus on delighting people? From the very first moment someone interacts with your business From the moment they become a customer to delight them into promoters At the beginning of the sales process After they have used your product or service • • • • True or false? Content is only used during the attract and delight stages of the inbound methodology. True False • •

9. Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6. Promoters Passives Detractors • • • What are the phases of an inbound sales strategy? Attract, Convert, Close Identify, Connect, Explore, Advise Educate, Guide, Grow Attract, Guide, Sell, Close • • • • Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be? 30 40 50 60 • • • • Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention. Voice of the customer Social listening Inbound services Customer personas • • • • True or false? NPS is calculated by subtracting the detractors percentage from the passives percentage. True False • •

10. Which of the following delight terms is considered to be reactive to your customers' needs? Customer service Customer support Customer success • • • Fill in the blank: Your __________ is your strongest acquisition lever. content library current customer base inbound tool stack sales-qualified leads • • • • What are the phases for the inbound sales framework? Engage, Guide, Grow Attract, Convert, Close, Delight Help, Empower, Delight Engage, Empower, Delight, Grow • • • • True or false? Most buyers are naturally trusting of salespeople. True False • • True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey. True False • • True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer's journey. True False • •

11. Which of the following is the best technique for helping people progress through the buyer's journey? View the journey from the buyer's perspective and focus on the tasks they need to accomplish Set goals based on the commission you want to earn this month Don't push people. If a prospect is moving slowly, move on to someone else. Follow up multiple times a day • • • • True or false? In the context of inbound, buyer personas and ideal buyer profiles are the same thing. True False • • Which is true about content and its relationship with the Inbound Methodology? a. Content is needed to attract people to your site. b. Content is needed to attract visitors and convert them into leads. c. Content is needed to close leads into customers and turn customers into promoters. d. All of the above • • • • True or false? Most buyers start researching potential solutions before they meet with a salesperson. True False • •