Al Sibille February 20, 2007

1. Please stand by…..our meeting will start in a few moments. email Archiving Al Sibille February 20, 2007

2. Why Should Partners Focus on e-mail Archiving? Customers are buying it • It’s a highly visible customer pain point • Fast growing segment of the software market • The time is now! Partners make money • Adds significant software value to hardware sales • Increases presence within the customer account • Creates additional upsell opportunities

3. Why Sell It? There Is High Demand ! e-mail archiving software market

4. What is e-mail Archiving? • Extracting e-mail from the messaging system • E-mail message and attachments • Meta data (e.g. to/from/cc/bcc, subject, date, time, …) • Archiving e-mail in an electronic repository • E.g. Content management system • Retrieving archived e-mail when needed • Through the e-mail client (Outlook, Notes) by end users • Through the archive repository client by authorized staff Client Retrieve Messaging System Electronic Archive System (Repository) Archive Retrieve

5. email Archiving What is it? Provide customers with critical email & doc mgmt to retain important business info needed to satisfy regulatory & audit requirements What does it cost? • Commonstore - $51/user (100 min) • Content Manager - $695/user (5 min) • eMail Search - $19/user • Records Manager - $40/user ___________________________ f • Ave deal size • $75k ENT • $40k SMB • Entry deal size = $8.6k Who to sell it to? Highly regulated industries: Gov’t, Banking, Insurance, Pharm, Legal , etc

6. The Marketplace: 5 Major Reasons e-mail Archiving Is In High Demand

7. 1 1 e-mail Continues to Grow in Volume, Size & Significance E-mail has become the primary medium for how we communicate. The consequence is that e-mail has become a de facto [record] repository. CIO Magazine, Jan 2005 Estimated 131 billion e-mails sent daily; predicted to increase to 276 billion by ‘09 • E-mail contains 75% of corporate Intellectual Property • E-mail is subject to government & industry regs • E-mail is increasingly being subpoenaed in litigation 3,390 PB Size of WW Business Email Volume Sent Annually in 2006 50% CAGR 2004 2006 1 Petabyte (PB) = 1 Million GB = 1 Billion MB Sources: The Radicati Group, Inc., April 2005; IDC 2004; Network World (2003); Socha / Gelbmann (2004)

8. 2 1 e-mail IS How We Conduct Business • Negotiations & business relationships maintained with clients, vendors, etc • Products & services purchased • Employees communicate with execs & HR department • Receive or transmit business-related complaints, recommendations, problems, questions or inquiries • Communicate info about product dev, sales, service offerings, customer service, marketing or advertising

9. 3 1 e-mail Systems Have Simply Become Overloaded E-mail systems are not designed to store vast amounts of email & attachments for long durations. Overloaded e-mail systems cause: • System down time • IT imposed mailbox size limits • Private archives (.pst/.nsf files) • Lost data due to .pst/.nsf corruption • Increased storage costs • Increased backup and restore times • Time consuming server upgrades • Challenge managing e-mail backups

10. 4 1 Companies are Struggling with Regulations & Lawsuits • Small-business owners say being sued is one of the most threatening experiences they encounter. • Approx 75% of enterprises required to search backup tapes for old e-mail in past three years. • Five U.S. Banks were fined $1.25M for being unable to retrieve subpoenaed e-mails stored on backup tapes. • A single legal discovery for e-mail can cost between $150,000 and $250,000. • Mounting Regulatory Pressure • High penalties and brand damage associated with not meeting regulatory compliance • Increasing Litigation Risk & Cost • Inability to rapidly & cost effectively retrieve subpoenaed emails • Most electronic messages are deleted or stored on tape that isn’t indexed or accessible • Companies must ensure email authenticity Sources: Gartner; Osterman Research; various news articles.

11. 5 1 e-mail Backup Tapes Do NOT Help…They Hinder • Backup tapes are a snapshot for system restore after failure • NOT an ongoing history of e-mails of compliance, legal or business value • Backup tapes are kept for a period of time suitable for IT • NOT according to laws, regulations and standards • NOT protected from deletion or edit • Backup tapes store everything for the same period of time • NOT selective emails for periods of time according to laws, regs, etc • NOT possible to utilize “single instance store” (keep 1 copy of e-mail sent to many) • Backup tapes store e-mails sequentially • NOT easy to find specific e-mails for a compliance audit or lawsuit

12. Validating The Market Opportunity Is Hot

16. WIIFM What’s In It For Partners & Clients?

17. What will e-mail archiving do for your customers? Compliance, legal support and discovery • Demonstrate compliance with laws, regulations and internal policies • Reduce time, effort and expense of discovering e-mail evidence for litigation • Monitor e-mail communication and help prevent information leaks Improve e-mail system performance • Reduce the size of e-mail storage • Improve e-mail system performance and operations • Reduce backup and restore times Knowledge management • Leverage information contained in e-mail • E.g. for customer service, cross marketing, fraud detection, etc.

18. Value Statements - WIIFM Archiving benefits: • Reduced risk of possible costs of legal discovery • No storage restrictions on e‑mail & attachments • Increased productivity / Better response time • Reduced administrative costs • Good Revenue Opportunity: • High demand – everybody has email ! • Up-sell & cross sell (Notes/Exchange = $2.5B) • Customer relationships / expand portfolio • High drag into other solutions/services • Increased revenue / profit ($476M oppty in ’07)

19. Selling IBM Commonstore

20. Target Organizations Tier 1: • Insurance (includes Broker/Dealers), Financial Services, Securities & Mutual Fund Brokers, Healthcare, Legal (large law firms) Tier 2: • Government, Telecommunications/Media, Service Providers, Education, Regulated Utilities Tier 3: • Non-profits, Retail, Wholesale, Manufacturing, High Tech (medical devices), Pharma, Transportation, Consumer Goods

21. Target e-mail Archiving Buyers – Everyone is Buying It • Email Administrator • “My e-mail users are complaining about poor response time” • CIO • “The business units are all over me about the restrictions we impose to keep mail box sizes down” • Line of Business Executive • “My employees don’t have the time to think about which e-mails should be saved and which should be destroyed. We need a standard policy” • Corporate Attorneys • “We must treat e-mail like any other business document – protect it, control it, retain it. Our users currently can erase anything they want to. This has to stop!“

22. Questions To Help Partners Identify Archiving Opps • CEO/President/Owner • • Are you in compliance with SEC record keeping regulations? • • Are you concerned about cost of discovery regarding your company records in the event you are sued? • • How quickly could you locate a critical business document for a legal purpose? • • Are you paying for storage for documents you may not legally need anymore? • • Are you aware the federal gov’t requires every public company to have careful retention of financial records? • • Do you know that the Sarbanes-Oxley Act can hold you and your top officers personally liable for inadequate record keeping practices? • IT Manager • Do you know what documents can be kept and which ones can be destroyed? • • Can you electronically locate critical business documents, email, attachments and messages? • • Are your critical business docs, email, attachments, & records avail electronically for auditors to review? • • Did you know the CEO & top execs at your company can be personally liable for adequate record keeping? • • Have you electronically deleted documents that need to be retained for legal purposes? • If you company was sued, could you easily locate critical business documents? • CFOs, Financial VPs: • Are you in compliance with SEC record keeping regulations? • Are you concerned about the cost of discovery regarding your company records in the event you are sued? • Do you know the Sarbanes-Oxley Act may hold you personally liable for adequate record keeping practices? • Are you paying for the storage of documents that you may not need to legally keep anymore?

23. Elevator Pitch For email Archiving Do you use Microsoft Exchange or Lotus Notes for email? We have a hot solution that will help you store emails in a safe place…AND • Saves you from the hassle of doing backups • Improves your employees productivity – less down time • Insures you have important docs saved in original format • Makes it easier to locate old attachments for lawsuits PLUS the gov’t issued an archiving mandate on Dec 1. How about I forward you that link and some add’l info so we can discuss this oppty further?

24. Cross sell/upsell opps with Commonstore • email Search • Content Manager • Records Manager & Document Manager • Lotus Notes & Sametime • IBM Hardware

25. Leveraging Your Customer Base Large Renewals • Where there is smoke, there is fire • Consider automatic quotes Total Solutions • Customers for life • More profitable / stable • Niche is great, value is even better

26. Resources To Help You Succeed

27. IBM CommonStore eMail Archiving Preload new • Helps companies address immediate & future challenges with growing e-mail systems • Performance improvement • Storage optimization • Reduce backup/restore times • Faster server upgrades and consolidation • Retain e-mail for compliance and legal discovery • Helps Value Added Distributors and Resellers add value • Preloaded configuration • Fast, easy implementation • Opportunities for e-mail system maintenance, upgrades, etc. • A hardware & software solution • Rapid implementation of e-mail archiving • In Small and Medium Businesses IBM CommonStore for Lotus Domino V8.3, or IBM CommonStore for Exchange Server V8.3 + IBM Content Manager Enterprise Edition V8.3 AMD Opteron Powered System x – LS21 Blade http://www.ibm.com/software/data/commonstore/email.html

28. 2007 Sales & Marketing Resources • $3000 IOD funds for Business Partners • Direct Mail • Telesales • Events • Incentives: 35% off Commonstore bundle in 1H ‘07 • Resources Available to Ingram Partners • Ingram Sales & Marketing Teams • IBM Cross Brand Territory Reps • IBM Info Mgmt Specialists • IBM Solution Builders Express Team • Al

29. Implementation Guide Structured learning opportunity showing how to quickly set up an instance of the solution and important techniques to develop and deploy a custom solution Sample code, data, scripts Customization information Implementation checklists Use cases for demo & education Instructions & tips for solution installation Solution Builder Express for E-mail Archiving All assets are available at no charge to all BPPartnerworld members at: http://www.ibm.com/partnerworld/solutionsbuilder Solution Overview Solution Planning Guide Helps you identify skill requirements and plan your customer engagement Helps you understand solution concepts, business value, and system architecture considerations • Skill 1 • Skill 2 • Skill 3 • …. Skills required to implement the solution Assumptions & task list with time estimates to plan services engagement Task descriptions & best practices Solution concepts & business value Solution architecture Recommended SW, HW, tools Demo Toolkit Provides customizable demonstration assets to help you sell the solution How-to document to assist with using & customizing the assets Customizable presentation with solution benefits & overview Video clips of the solution

30. Sales Play Book • What’s Included? • Customer Pitch • Brochures • Direct Mail Template • Seminar Template • Telemktg Scripts • Cheat Sheets https://www-304.ibm.com/jct09002c/partnerworld/mem/mkt/mkt_camp_im.html

31. Information Mgmt Demo Site http://demos.dfw.ibm.com/brands/db2/ http://demos.dfw.ibm.com/solutions/infomgmt/

32. Information Management Workshops for You https://www-304.ibm.com/jct09002c/isv/spc/events/

33. Information Management Portal http://www-306.ibm.com/software/data/partners/index.jsp

34. For More Information • Visit IBM online: • IBM DB2 CommonStore Homepage: • http://www-306.ibm.com/software/data/commonstore/ • IBM CommonStore eMail Archiving Preload press release: • http://www-306.ibm.com/software/swnews/swnews.nsf/n/hhal6rwtgs • IBM CommonStore eMail Archiving Preload: • http://www.ibm.com/software/data/commonstore/email.html • eMail Archiving demos: • http://demos.dfw.ibm.com/on_demand/Demo/IBM_Demo_DB2_CommonStore_for_Exchange-Jun05.html • http://demos.dfw.ibm.com/on_demand/Demo/IBM_Demo_DB2_CommonStore_for_Lotus_Domino-Jan05.html • Industry Articles: • Gov't announcement on archiving • http://www.cbsnews.com/stories/2006/12/01/tech/main2221458.shtml • Microsoft & Commonstore partnership • http://www.techworld.com/storage/news/index.cfm?newsID=7147&pagtype=all • VAR Business article validating industry trend • http://www.varbusiness.com/nl/insider/showArticle.jhtml?articleId=196800297 • Link to announcement in education industry • http://www.eschoolnews.com/news/showStory.cfm?ArticleID=6748

35. How To Grow Your Software Revenue ? Large Renewals • Where there is smoke, there is fire • Consider automatic quotes Offering Total Solutions • Customers for life • Partners are more profitable/healthier Leverage Resources • IBM & Ingram team is eager to take the lead • IBM co-marketing • IBM demos/references/customer materials