In a World of Fine Fragrances Trends 2011

1. Scent Perfique Ltd Inspiring Products In a World of Fine Fragrances Trends 2011 Fine Fragrance & Product Trends 2011

2. Introduction Sometimes choosing the right product or fragrance can be a difficult task. It’s not always about our personal choice and it leaves the big question what does the consumer want? What is popular and what will sell! We hope that our insight to the trends for 2011 will give you some inspiration to enable you to create your own niche market and encourage your business growth for the future. As the social trend towards a healthy, active lifestyle increases, home fragrance will continue to be inspired by nature. Embracing fantasy moments with reminiscent fragrances triggering collective memories of the past and far away exotic places.

3. Fragrance Trend notes 2011 Alluring Amber Moving away from fresh, light and floral notes we are seeing deeper, darker ingredients gracing fine fragrances. Amber is renowned for its deep, warm and luminous character, is just one example. As consumers look for more sophisticated and unique scents we expect to see amber coming through in fragrances. Too Spicy for You? Spicy notes often accompany woody accords. Peppercorns particularly pink, is experiencing a renaissance with in both woman’s and men’s fragrances. Oriental Oriental Aromatic notes of vetiver and cashmere woods combined with fresh grapefruit and Citrus notes. Creating sophisticated masculine fragrances. These scents have deep signatures with an addictive darkness thanks to incense and leather, which is becoming increasingly popular for the 20th century man. Vanilla Vanilla continues to play a starring role in fragrances of late, moving away from the sickly sweet dessert smell to a more modern interpretation. www.scentperfique.co.uk

4. Sophisticated Fragrances Just for Men 2011 Fragrancing for Men is becoming increasingly popular. After researching the most popular fragrance trends for the 20th Century man, we have pleasure in launching our 2011 Male Collection of Fine Fragrance Oils & Body products. Striking fragrances that make a statement for the sophisticated man. Theses scents have deep signatures similar in style & identity to known brands. Our Male Collection offers a wide range of products from Solid Cologne, Aftershave Lotion, Body Lotion, Body Spray, Shower Gels and Candles. We are seeing fragrances with sparkling freshness derived through timeless citrus notes and classic wood such as vetiver, cedarwood and moss, which are giving fragrances their masculinity all twisted by powerful and seductive dry amber Available now visit www.scentperfique.co.uk

5. Striking Fragrances for Women 2011 Classically Floral More than 65 of the worlds bestselling female fragrances are floral but for 2011 we are seeing a return to the classic composition of floral fragrances. Fragrances are revealing elegant combinations of white florals with signature notes such as jasmin, lily of the valley, rose, violet and gardenia. Green Florals Green Florals are also making a come back, which reveals hints of Green Tea and Lemon, Bamboo & Grapefruit, Blackberries and Neroli. We are also seeing a trend for sweet floral bouquet with Honeysuckle tones, and gorgeous blossom bouquets that reinforce the idea of going back to nature. Opulent Woods Opulent woods continue to inspire perfumers of late as consumers look for rich striking fragrances designed to make a statement. Seductive, Oriental smooth woody trails of vanilla, woods & frankincense, Jasmine, Gardenia, enriched with vetiver, patchouli, amber and musks Flirty Florals To open the floral category up to a younger audience, we are seeing enticing juicy fruits giving floral fragrances a younger more flirty feel. With fragrance such as English Pear & Freesia, Rose & Violet, Black Raspberry & Vanilla www.scentperfique.co.uk

6. Bath & Body Care Products 2011 Body Care Combined with our Finest Cosmetic range of Fragrance Oils, your choice is un-limited. To create your very own Bespoke Signature collection of Hand & Body Lotions., Body Mists and Perfumes Hand & Body Lotion Rich Moisturising Body Lotion & Body Butter bases Fragranced and un-fragranced. Body Mist/Perfume Our Luxury Body Mist Perfume Fragrances are the perfect addition to compliment any of our existing products. New Solid Perfume Is set to be a big seller for 2011. Using only the finest natural ingredients including moisturising properties combined with only the finest fragrance oils. Bath Care When it come to bath time, Scent Perfique offers a winning combination of products. Infused with sophisticated scents using only the finest ingredients on the market, we have created some efficacious products available. Infused with only the finest fragrance oils. Natural Bath/Shower Gel palm free formula. Luxury Organic Hand Wash. Bath Massage Oil. Organic Soap Melt n Pour. All Products Available in Bulk or Pre-Packaged for Re-Branding www.scentperfique.co.uk

7. Air Care Goes Green 2011 Growing environmental awareness on the part of the consumer presents a significant challenge to the air care industry. The use of non-renewable ingredients are sore points with some consumers, which in turn has created a niche for environmentally friendly products. For example.. Scent Perfique Aqua Mist Air Freshener & Fabric/Linen Fragrances. Designed to release the outdoor freshness of nature into your home. Our Aqua Mist delivers essences of refreshing fragrance inspired by our water based botanical formula that will re-fresh, transform and eliminate un-wanted odours, leaving fresh aromatics to fabric and your home. Reed Diffusers are increasingly becoming popular as an alternative way to fragrance the home, office etc. Visit our Home Fragrancing Department and Introduce your range Now! www.scentperfique.co.uk

8. Eco Soya Candles 2011 Top Selling Product 2010/2011 Scented Eco Soya Candles are rapidly becoming the latest trend for 2011. Over taking the popularity of potpourri. Scented candles infuse any room with evocative scents, creating an ambience of welcoming warmth to every home. Eco Soya Wax is environmentally friendly with added fine fragrance adds a luxurious touch to any home. Top Candle Fragrance Trends 2011 Cranberry Orange & Cinnamon Explosion Lime Basil & Mandarin Honeysuckle & Jasmin English Pear & Freesia Black Pomegranate Vintage Gardenia Amber Lavender Grapefruit Peony www.scentperfique.co.uk

9. The Power of Imagination 2011 Destination Fragrances You hold the power of imagination to create a niche market for your products. Giving your customers the x factor that there are searching for., just because everyone is Worth it! There has been a growing trend for fragrances inspired by fruits, flowers and ingredients from global destinations. This is often marketed to the consumer using fantasy based names. According to experts, destination scents will be big business in the years to come. Due to the current economic climate, consumers are looking for products that offer an element of escapism. Destination led fragrances are perfect as they invoke memories of holidays at a time when consumers may be forced to stay at home. Create your own signature fragrance and products by using Scent Perfique Fragrance Oils & Product Bases. Increase your sales. www.scentperfique.co.uk