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Explore the distribution of preferences, significance of consensus, and impact of polarization in shaping public opinion. Learn about agents of political socialization, sources influencing opinions, and the dynamic nature of public policy based on public sentiment.
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The Population: The relevant group of people for the question • Consensus: occurs when a substantial percentage of a sample agree on an issue • Polarization: occurs when a large portion of opposing sides feels intensely about an issue
Public Opinion • Taking the pulse of the people • Intensity • Latency • Salience
Public Opinion • Definition: distribution of individual preferences or evaluations of a given issue, candidate or institution. • Distribution-the proportion of the population that holds one opinion or viewpoint as compared to those with opposing opinions or those with no opinion at all
Taking the Pulse of the People • Keys • 1. proper sampling-a random choice of an appropriate set of people • 2. art of asking questions-wording of question, questions are pretested, questioner trained—no voice intonations • 3. Thorough analysis and reporting of results, accuracy validated sample size, margin of error
Intensity-how strongly people feel about a candidate, issue or policy • Latency-political opinions that exist merely as potential—(haven’t crystallized)—more concerned with personal issues than national issues • Salience-extent to which people feel issues are relevant to them
Agents of Political Socialization • Family • Schools • Mass Media • Religion • Ethnic and racial attitudes
How we acquire political opinions • Political Socialization-process by which we develop our political attitudes, values and beliefs • Nationalism—a consciousness of the nation-state and of belonging to that entity is a common element of political socialization • Importance of group affiliation vs. individual
Sources of Political Socialization • Family: (parent-child similarity) disagreements between youth’s parents and friends • Schools: higher education and political correctness
Sources… continued • Mass Media— wide exposure to newspapers, Internet, movies, TV; 2000 directed attention to problems of voting systems, Electoral College, • Why is media influential? media provides “link between individuals and values/behavior of others”
Other Influences • Religious/Racial Influences • 1. Religious, racial and ethnic attitudes • 2. Dangerous to stereotype people
Stability and Change Over Time • We are slow to change, cling to things that matter to us, reluctant to change loyalties. • Opinions that are part of our basic values remain stable over time, whereas views on issues that are less central to our values can show substantial change over time • Public Opinion changes once a public learns about an issue
Public Opinion and Public Policy • Public opinion change can lead to policy change(Vietnam, Gulf War) • Elected officials seek to follow public policy opinion • Candidates use polls to determine where and how to campaign • Political polls are no substitute for elections
Awareness and Interest • Varying levels of interest in politics • Attentive public-25% of American public…tend to be better educated. • Nonvoters-35% “political do-nothings” • Part-time citizens Only 60% of Americans can name one U.S. Senator
Participation: from opinion to action • Influence government in what ways? • #1 way--Voting, joining interest groups, writing letters, calls, etc. • Totalitarian society-participation is very limited • Even in a democracy, people may fight rather than accept election(U.S. Civil War) • Routine participation-National Anthem, Pledge of Allegiance, jury duty
Politics is a private matter in America • Less than one person in four attempts to influence another person’s vote • Only on in 20 make a contribution to a candidate; only one in six designates taxes to presidential fund
Registration • Voter registration discourages voting • Australian ballot: secret response to multiple voting • Registration laws vary by state • Only North Dakota does not require registration • Most important provision of voter registration is the closing date-No state can stop registration more than 30 days before an election
Motor Voter • 1. Allows people to register when applying for a renewal of driver’s license • 2. States can also use schools/libraries/city/county offices as registration sites • 3. states can permit mail registration • 4. Most registered claim to be independent which benefits neither party • 5. Does not appear to have increased turnout
Turnout • Turnout is highest in presidential election • Turnout is higher in general elections than in primary elections and higher in primary elections than in special elections
Turnout continued • Turnout is higher in presidential general elections than in midterm general elections and higher presidential primary elections than in midterm primary elections • Turnout is higher in elections in which candidates for federal office are on the ballot than in state elections in years when there are no federal contests
Turnout continued • Local or municipal elections have lower turnout than state elections and municipal primaries have even lower rates of participation • In 1960, turnout peaked at almost 65 percent of persons over 21 years of age, has since declined to 36% in 1998 and 51% in 2000
Why is turnout so low? • 1. Voter registration appears to be the major block to voting • 2. Too young; election did not seem important; disinterested in candidates; inconvenient • 3. American parties are too weak-nonvoter had no contact with party
Who Votes? • 1. Education level-as education level increases, so does voting • 2. Race and ethnic background-blacks vote at lower rates than whites, women voters exceed that of men • 3. Income and age-those with higher family income, higher-status careers, older…more likely to vote • 18-24 year olds least likely to vote/also over 70
How serious is nonvoting? • If people are too lazy to vote, maybe they shouldn’t • Some say a serious issue-”class bias” • The poor are not represented • But nonvoters are not more egalitarian or in favor of government ownership • Lower voter turnout could be seen as approval
Nonvoting continued… • If large nonvoting population were to turnout to vote it could shift balance of power • Need for electoral reform after 2000 election, ensure fair voting(machines) accuracy, concerns about the media projecting winners before the polls close.
Nonvoters • Millions of Americans do not vote when elections are held. • Only 50.1 percent of eligible voters cast ballots in the 2000 presidential election, and only 46.3 percent of the electorate voted for the members of the House of Representatives. • Voter turnout significantly decreases in off-year elections, congressional elections held in years when there is no presidential election. 1 2 3 Chapter 6, Section 4
Why People Do Not Vote • Some people cannot vote for various reasons, such as physical or mental illness, unexpected travel, and resident alien citizenship status. • However, most nonvoters do not vote because • voting is in some way inconvenient, • they do not believe that their vote will make a difference, or • they distrust politics and political candidates. 1 2 3 Chapter 6, Section 4
Voters and Voting Behavior Voting is studied more than any other form of political participation in the United States. We learn about voting behavior from: • The results of elections—information can be gleaned by studying the results of confidential voting compared to the population make-up of a particular sector • The field of survey research—data can be gathered by conducting polls across specific cross sections of the population, as the Gallup Organization does • Studies of political socialization—studying political socialization, the process by which people gain their political attitudes and opinions, can also be useful in predicting voting behavior 1 2 3 Chapter 6, Section 4
Sociological Factors Voter preferences can’t be predicted by just one sociological factor. Voter opinion is a combination of all of these factors and more. 1 2 3 Chapter 6, Section 4
Party Identification The loyalty of people to a particular political party is the single most significant and lasting predictor of how a person will vote. Candidates and Issues Candidates and issues are two short-term factors that can influence even the most loyal Democrat or Republican. People may vote out of their chosen party if they dislike a candidate or the party’s stand on a particular issue. Psychological Factors Voters’ perceptions of their party, the candidates, and the issues significantly affects their voting. 1 2 3 Chapter 6, Section 4
Voting Choices • Voting on the Basis of Party • Voting on the Basis of Candidates • Voting on the Basis of Issues
Voting Based on Party • Party Identification-affiliation with a party, longstanding loyalty • Even increase in independents, 2/3 of indep. Are in fact partisan in their behavior, reinforcing the importance of partisanship • Party identification more stable than attitudes about issues or political ideology
Voting on the basis of candidates • American electoral politics is in a candidate-centered era. Likeable, who looks good, who is more personable • Candidate appeal often on character (Reagan, Eisenhower) • Increasingly, campaigns focus on negative elements, attacks on stands on abortion, fundraising • Attacked for dishonesty, trustworthiness
Voting on basis of issues • Important but not as central as partisanship and candidate appeal • Why? • Candidates often conceal real position on issues Voting on issues basis presumes a level of interest in issues that only a few voters have
Retrospective voting more likely than prospective voting • Prospective voting-voting based on what a candidate promises if elected • Retrospective voting- voting based on what a candidate’s past performance or candidate’s party’s record of performance
Voting on Issues continued... • State of economy often crucial to candidate’s election • Usually, voters vote against party in power if personal finances have worsened • Democrats focused on issues in 1998 and picked up 5 seats in House; GOP use of impeachment issue did not resonate with voters
The Voting Rights Act of 1965 1 2 4 Chapter 6, Section 3
African Americans at the Polls 1 2 4 Chapter 6, Section 3
Nonvoters • Millions of Americans do not vote when elections are held. • Only 50.1 percent of eligible voters cast ballots in the 2000 presidential election, and only 46.3 percent of the electorate voted for the members of the House of Representatives. • Voter turnout significantly decreases in off-year elections, congressional elections held in years when there is no presidential election. 1 2 3 Chapter 6, Section 4
Why People Do Not Vote • Some people cannot vote for various reasons, such as physical or mental illness, unexpected travel, and resident alien citizenship status. • However, most nonvoters do not vote because • voting is in some way inconvenient, • they do not believe that their vote will make a difference, or • they distrust politics and political candidates. 1 2 3 Chapter 6, Section 4
Voters and Voting Behavior Voting is studied more than any other form of political participation in the United States. We learn about voting behavior from: • The results of elections—information can be gleaned by studying the results of confidential voting compared to the population make-up of a particular sector • The field of survey research—data can be gathered by conducting polls across specific cross sections of the population, as the Gallup Organization does • Studies of political socialization—studying political socialization, the process by which people gain their political attitudes and opinions, can also be useful in predicting voting behavior 1 2 3 Chapter 6, Section 4
The History of Voting Rights • The Framers of the Constitution purposely left the power to set suffrage qualifications to each State. • Suffrage means the right to vote.Franchise is another term with the same meaning. • The electorateis all of the people entitled to vote in a given election. • Initially, the right to vote in America was limited to white male property owners. • Today, the size of the American electorate is greater than 200 million people. Nearly all citizens at least 18 years of age can qualify to vote. 2 3 4 Chapter 6, Section 1
5. The 26th Amendment (1971) lowered the voting age to 18. 1. During the early 1800s, religious, property, and tax payment qualifications were gradually eliminated. 2. The 15th Amendment (1870) was intended to end race-based voting requirements. 3. In 1920, the 19th Amendment prohibited the denial of the right to vote because of sex. 4. The 1960s: Extending Suffrage The expansion of the electorate to its present size happened in five fairly distinct stages: The Voting Rights Act of 1965 guaranteed the right to vote for minorities. The 23rd Amendment (1961) granted citizens of the District of Columbia the right to vote for presidential electors. The 24th Amendment (1964) eliminated the poll tax. 2 3 4 Chapter 6, Section 1
Political Participation Do not take it lightly - it is a great responsibility