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Join us for an informative workshop on membership promotion, roster maintenance, and addressing questions regarding membership. Learn strategies for increasing stakeholder participation, promoting awareness of ASTM's mission, and maintaining a balance of interests. Contact Kevin Shanahan at kshanahan@astm.org for any inquiries.
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Membership & Roster Maintenance Officers’ Training WorkshopSeptember 2012Kevin Shanahan
Agenda • Membership Promotion • Roster Maintenance • Questions
“Maximizing Stakeholder participation to reflect the market” This will add to high quality standards and market buy-in.
Benefits of Membership Promotion • Increases technical expertise in a certain area • Helps maintain a balance of interests • Supports development of new activity • Increases international participation • Introduces new stakeholders to the ASTM process • Promotes awareness of ASTM’s mission
Determine Focus of Campaign • New Work Items • Task Group Activity • Significant revision to an existing standard • Input from Staff Managers and Committee Officers
Audience for Distribution • Mailing Lists • List Swaps with Trade Associations • Conference Attendees • Symposia Attendees • Meeting Visitors • Personal Invitations
Formats for Promotional Material • Fact Sheets • Ecards • Invitation Letters
Additional Strategies • MoU Promotions • International Partnerships • Student Members • One-on-One Engagement • Invite a Colleague
Team Resources • Staff Manager • Member Promotion Manager • Marketing Department • Art Department • Corporate Communications
Technology • The most effective delivery takes place if efforts are in both formats: • Hard copy • More convenient for some companies • Electronic • Easy and convenient • Instant delivery
Introduction to Roster Maintenance • Used by membership secretaries and subcommittee chairs • Used for assigning classification and voting privileges to new members and members that change employment • Used for maintaining balance as the roster changes • Used for creating membership reports for meetings
Classification and Voting Status • Classified Committee – review of company and major product or service provided • Would the member be considered a producer, user, (consumer only on some committees), or a general interest according to the scope of the committee? • Review of roster • Is there a member from this same voting interest already on the committee with a vote?
Balance of Interest User & General Interest ASTM Producer Classified Technical Committees are balanced. No excess influence by any interest group
Producer Vote Wait Lists • Created when the number of potential voting producers is greater than the number of voting user and general interest members combined. • Producers are removed from the wait list and given votes when • New user and general interest members are added as voting members • Other producer members resign
Methods: Approving Applications • Executive Subcommittee meetings • Ballot of Executive Subcommittee • Authority granted by Executive Subcommittee to Membership Secretary to approve applications between meetings • Action is subsequently reviewed
Website Tools • Membership Orientation • Invitation to a Colleague • Membership Types & Benefits • Renewing via Website • Value of Membership Video
Questions Kevin Shanahan kshanahan@astm.org