Digital Marketing Course in Chandigarh

1. Presentation on SEO Presented by Nidhi Sharma

2. Search Engine optimization(SEO) SEO Process

3. AGENDA 1.Introduction of SEO2. SEO Process

4. What is SEO? SEO is the process of affecting the visibility of a website or a Web page in a web search engines un-paid results-often referred to as “natural” “organic” or “un-Paid”result.

5. Search Engine Optimization (SEO) Process are:- ØChoose a Great Domain Name Ø Research Ø Report and Goal Setting Ø Content Building Ø Page Optimization Ø Social and Link Building Ø Follow Up Report and Analysis

6. Choose A Great Domain Name Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business, but is also easy to find and promote. Example:- Cbitss

7. 8 Rules For How to Choose a Domain Name:-

8. Domain Name Structure For Example:- http://www.cbitss.com

9. Domain name extensions:-

10. Research

11. Report and Goal Setting After establishing your targeted keyword phrases and starting position relative to the site’s competitive set, it is important to understand what the subject site’s starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign’s success

12. Content Building Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways.“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.By “content,” we mean any information that lives on the web and can be consumed on the web .

13. “SEO content is any content created with the goal of attracting search engine traffic.”

14. Page Optimization In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Search Engine Optimisation Techniques:-Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

15. Social & Link Building:-

16. Social & Link Building:- Building In-Bound Links Social Media:-In marketing, you fish where the fish are. And, the fish are using social media in increasing numbers. The power of online sharing through social media provides tremendous opportunities for companies willing to commit the time to using it. During this phase of the process, we help clients establish a social media presence and consult with the client on how best to use those social media profiles to share site content and connect with customers and potential Customers.

17. Follow Up Reporting and Analysis:- The same reporting done in the initial phase of the campaign is done again at regular intervals, post-optimization. Rankings, site traffic levels, social signals and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign. The specific metrics used in an SEO plan will depend on the goals of that site.

18. For Visit CBitss Technologies SCO 23-24-25, Level - 3 Sector 34A, Chandigarh 9988741983 0172 - 5031983 nidhisharmacbitts@gmail.com www.cbitss.com