Is your Tally SMS enabled?

1. Is your Tally SMS enabled?

2. Introduction Tally.ERP 9 is a software that helps manage the entire business data. Business communication with customers today is mainly dependent on text messages. We see how banks started with the trend of sending messages to notify its customers regarding any change in their account balance. This was followed by all big and even small brands. This happened because of the high opening rate of text messages as compared to other medium of communication. Tally being your main software for business management, it has all the information regarding the buyer and his/her buying habits. Thus there must be a provision for sending SMS to your customers through Tally. SMS through Tally is possible after installing the SMS TDL and enabling this feature. This amazing feature, when added in Tally, is bound to yield more business as this SMS can not only be used to send notifications but also for cross-selling and upselling. You can send individual text SMS or multiple SMS to multiple customers. Thus SMS marketing strategies can also be developed based upon the buying behaviour of the Customer. Here are a few points that explain why you must enable SMS feature in your Tally right away…

3. Inform your customers An SMS sent to a customer works as a proof, alert message or notification of the payment made or the order received. Customers tend to trust brands that inform them regarding the payment made. Thus when you send SMS to your customer, it instills in them a feeling of trust.

4. Quick and easy Sending SMS is not only quick but also the easiest especially when SMS is sent from Tally. Since all the customer details are already available in the software. All you have to do is click on Send SMS and your work is done.

5. High Open rate According to research, SMS has an open rate of 98% Thus using this tool is the most effective. It is considered to be more effective than Email marketing as it is short and can be read quickly.

6. Marketing tool Promotional messages can be sent to customers depending on who the customer is and what may be required by the customer. This will improve the conversion ratio. Not just marketing, SMS can also be used to survey a customer group which will help in improving the products and services.

7. Improve brand image Brand image highly depends on the perception that is built in the minds of the customers. When we inform the customer regarding the payment received or other important transactions, we create a level of trust which in turn creates a positive brand image in the mind of the customer.

8. Low cost and budget-friendly Sending SMS will never burn a hole in your pocket as you can buy SMS in bulk. It is a cheap yet most effective marketing tool. Due to its high open rate, high customer reach, and low cost, it is considered one of the best mediums for business communication.

9. Increased customer engagement More and more businesses are using SMS for engaging their customers with their brand. Exclusive offers, contests, prize winners, surveys and many other ways of customer engagement are used to engage with customers.

10. Conclusion These are some of the many benefits of SMS for businesses. You can also get the most out of your Tally by enabling the SMS feature. It will not only improve the brand image of the business but will also improve the efficiency of the business.

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