Hospitality company increased 50% sale using SignOn Leadz

1. CASE STUDY HOSPITALITY COMPANY INCREASED 50% SALE USING SIGNON LEADZ

2. About SignOn.ai Signon.ai is an Indian cloud-based software & AI company headquartered in Bengaluru, India. Founded in 2015 by stalwarts in the IT & Services industry, it provides Artificial Intelligence, Application Development, Digital Marketing, Analytics and also sells a complementary suite of enterprise applications focused on Customer Relationship Management CRM, marketing intelligence, & Membership management. About Client The hospitality business has 5 star & 4 Star resorts spread across India. The marketing and sales team via digital & non-digital marketing techniques generate thousands of leads on a daily basis. These leads are called by the marketing executives to close the sale. Problem Statement Thousands of leads and hundreds of telemarketers could not work seamlessly as they did not have an automation solution. The client did not have a mechanism to prioritise & direct the right leads to the right marketers to convert sales. In a nutshell there were problems with the targeting and allocation of rightful leads to the telemarketing agents for conversion due to the condition there were drop offs from the lead list which caused delay in conversion and loss in leads.

3. Solution SignOn studied the business workflow and suggested workflow process automation. SignOn Leadz automation was deployed within 3 months for 100 + marketers. SignOn custom-built solution from scratch to provide an end to end automation engine. Directly capture leads from sources - functionality. Score the leads using an algorithm Manage the lead funnelling to the right skilled marketers Report out leakages and inefficiencies Conversions were tracked at all stages, Prospect to Lead, Lead to Sale, Sale to Conversion ratios. Auto Campaigns to drive themes for the seasons across all channels and all products. Complete integration to drip campaigns via SMS / Email / WhatsApp 1 1 2 2 3 3 4 4 5 5 6 6 7 7 Configuration And Deployment Timeline 5 Months from Contract 3 Months Deployment 2 Month Study 2 Months Transition Time to Go Live

4. Tools Used Signon Leadz A complete member management tool to scale your business to heights. SignOn AI has a team of expert marketers who understands your prospects, scaling 24/7 to build your brand and grow your sales. SignOn applies the power of data along with some very intelligent functions to remodel your lead and marketing funnel. SignOn Leadz helps you to complete your sales processes, view the detailed contact and company records, and view communication history in one place so you can manage leads without the hassle. Outcomes These solutions gave the clients the ability to design better targeted markets and also gave them a new perspective of how to tackle the predicaments with the technology provided by SignOn. The following were the results that led to success: 1. Improved end to end conversion efficiency resulting in over 50% increase in sales (Before 25%, After 37.5%) 2. Reduction of costs paid to vendors on account of accurate measurement of outcomes- 30% 3. Customer feedback scores improved by 40%

5. Other features to look for Data Lake A store for enterprise data used for tasks like reporting, analytics & machine learning Lead Nurturing Automatic Lead Assignment Analyze & Nurture quality leads to conversion. Bridge UTM campaigns and measure ROI Assign leads to right sales rep while their hot and ensure leads don't fall through the crack Contact Management Get real-time insights & social data of customers, connect with them across Get real-time insights & social data of customers, connect with them across channels channels Campaign Management Sales Fulfilment Create campaigns for the right target by tracking visitors and conversions. Opt-out & opt- In Streamline sales process- customize the app to drive process productivity, and consistency. Omni Channel Business Intelligence Connect Voice, Chat, SMS, Social Media, Webforms into a single unified platform Build reports without help from IT Knowledge Management Collaboration tools designed to share insights, documents, maps, etc., company- wide. Customer Segmentation Surveys Segment your contacts, improve engagement & retention with customized campaigns Escalation & Approval Management Pipeline Management Create templates and conduct surveys for all customers Understand and modify the pipeline effectively Flexible approvals processes for deal discounts, expenses, and more Granular user permissions Roles, Profiles, Teams- Assign roles, define permissions, control access to information Telephony - Make, receive, & record calls - Outbound & Inbound Reports and Dashboards Webforms Track team performance, modify charts, in one screen. Make decisions from anywhere using mobile reporting Helps you capture leads from your landing pages & website Live Chat Social Media SMS Integration Google Ads Chat helps connect with customers live in the website and on social media page via FB Messenger Social media integration to understand customer profile & generate leads Send auto SMSs & Campaign SMSs to customers, prospects Google Ads Integration Mobile App Email Chat Bot Connect your web application to the LMS Email Integration helps funnel multiple email IDs into a queue & connect the lead to the email. Conversational AI for smarter selling & servicing Advanced Lead Scoring Lead scoring using behavioral attributes of customers from third party APIs Auto Responders Meeting Scheduling Autoresponders for business- critical decision junctions Prepare for customer meetings while on the go Email Insights Notifications & Calendar Get Insights into Email Marketing performance, send, read, forward details & remarketing View all the tasks which are pending in Notifications & reminders can be set for tasks Sales Insight Get Insights into Sales performance