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Explore the contrasting forces of extreme social change and reactionary conservatism in the 1920s, from the roaring economic boom to the rise of conservative values. Discover the manifestation of conservative reaction, economic and social shifts, and the emergence of a new urban, consumer-driven American society.
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Chapter 24 THE NEW ERA
Extreme, reactionary conservatism 2. Unprecedented economic and social change
Causes of conservative reaction: *turmoil of Progressive Era *Disillusionment of Wilsonian idealism *Accelerated change in 20’s
Arnold Rothstein Meyer Wolfsheim
Manifestation of Conservative Reaction: *Red Scare – Palmer raids *Anti-unionism *Nativism, Racism, Klan *Partnership of Business & Gov
Change: Economic Change: 2nd Industrial revolution Social Change: New National Culture-Auto
Resulting Change in Social Values: *Consumption Ethic *Revolution of Manners & Morals
The New Era: America becomes an urban, middle class, consumer-oriented society
2nd Industrial Revolution Production up 60% Without increase in workforce
Economic boom result of: • Condition of European industry • Technology and industrial expansion
Houses Roads Tools Steel Oil/Gas Auto Insurance Glass Rubber Stores
Welfare Capitalism Attempt to avoid labor problems
Shorter week Higher wages Paid vacation
Most bosses don’t follow Ford’s lead Some try Company Union
Unskilled worker wages up 2% from 1920-26 Ave. income: $1500 Min. for decent living: $1800
Women in Labor force Pink Collar: Low paying service jobs
African-Americans Kept out of professions and skilled labor Forced into menial jobs
Farmers *1/4 income of nonfarmer *3 million leave agriculture *Some lose farm to banks
Farmers want Parity-guaranteed fair price Want gov. to buy surplus at parity & sell to Europe
By the 1920’s there are many Americans that can afford more than subsistence items
Middle class buying new appliances, watches, fashion and especially. . .
Advertising Ads no longer simply conveyed information, but identify the products with glamour and convince people the purchase of these products would be a fulfilling experiences
Advertising given a boost by the increase in national publications
The Lost Generation & American Literature
One of the centers of an artistic colony Stein wrote what is referred to as abstract literature “A rose is a rose is a rose”
Sun Also Rises Farewell to Arms Old Man and the Sea For Whom the Bell Tolls Writes clear, clean prose w/o excess
Iceberg Principle or Theory of Omission Do not tell everything Allow reader to determine for self
Yoknapatawpha Cycle Stories of the American South and human destiny Sound & Fury-seen through eyes of a man with mental illness
Babbit Main Street Elmer Gantry All stories set in Midwest Critique and satire of the Middleclass 1st American Nobel for Lit.
Anna Christie Desire Under the Elms Long Day’s Journey into Night The Iceman Cometh Emperor Jones Long Voyage Home Mourning Becomes Electra Moon for the Misbegotten