1 / 5

Collaborative CRM

Collaborative CRM. Capability Assessment On Line. Objectives. To gain insight in the progress of CRM awareness of European CPG companies towards a year ago

apollo
Download Presentation

Collaborative CRM

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Collaborative CRM Capability Assessment On Line

  2. Objectives • To gain insight in the progress of CRM awareness of European CPG companies towards a year ago • To provide the players in the market with an updated status on Collaborative CRM capabilities amongst both CPG manufacturers and retailers • To allow individual companies to assess their CRM progress and benchmark it to their peers • To form a sound basis for the C-CRM part of the ECR scorecard. Producer/ddmmyy - Title - author / 2

  3. How ? • A questionnaire based on : • Last years’ on line CRM questionnaire • CGEY’s CRM Index questionnaire • Roland Berger CRM assessment • Insights on C-CRM from the Blue Book commitee & ECR workgroup • Put it on-line via a website or web page + feedback • Send email to all subscribers of Berlin conference with the link to the questionnaire webpage • Individual benchmark & Feedback from the data base to the participants as soon as >100 responses (25 min. of one subsector s.a. retailers) • On-going questionnaire & database referred to in the Blue Book as CRM capability assessment. • Hosted by ECR Europe or CGEY • Results feedback to participants through CGEY Producer/ddmmyy - Title - author / 3

  4. Content of the questionnaire • Screening questions • General questions to assess CRM strategy, progress & overall capabilities • Collaborative CRM questions to suppliers & retailers specific • Total of 21 questions to answer spontaneously (10 to 15 minutes) • Proposal gone out to Blue Book Committee last week. • To be validated & finalised next Workgroup session (Feb 6th) Producer/ddmmyy - Title - author / 4

  5. Project Plan Feb March April May Revise Questionnaire & insert in Blue Book Create questionnaire On-line & data base Testing & approval Campaign preparation Launch e-mail campaign Work results & presentation for Berlin CRM Presentation Berlin Send individual results to participants Create links on ECR.Net Plan future Campaigns Producer/ddmmyy - Title - author / 5

More Related