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Indian Khadi Industry

Khadi is making its space in India, gradually but steadily. The recent initiatives taken by the Indian Government to uplift the Khadi industry are appreciable. In this ppt, we present everything that you should know about the Indian Khadi industry.<br>

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Indian Khadi Industry

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  1. INDIAN KHADI INDUSTRYGROWTH PERSPECTIVES & CHALLENGES

  2. Content

  3. What is Khadi? • It is a traditional Indian fabric, which is handmade out of natural fibre like cotton or silk. • It is mainly produced in India. • It is a versatile fabric that is cool in summer and warm in winter because hand spinning a yarn makes the fabric soft and supple as it has very low twist. • For India, it is a symbol of self-reliance and freedom. • The best part of Khadi is its organic and zero carbon footprint image.

  4. Steps involved in production of Khadi It involves 8 steps: 1. Farming: Cotton balls are handpicked from fields 2. Cleaning: Separation of fibres from cotton seeds 3. Carding: The final traces of trash from fibre is removed and the final product is known as Slivers. 4. Spinning: The slivers are spun into yarn on CHARKHA where they are thinned out and twisted at the same time to strengthen it 5. Reeling: The spun yarns are then wounded into reels to transport it to weavers 6. Weaving: The reels are hand woven into fabric by skilled artisans 7. Dyeing: The fabric is sent to skilled laborers for dyeing. Majorly, organic vegetable dyes are used to avoid any chemicals 8. Finish: The finished fabric is ready to be sold to the government to be made into garments by retailers and designers.

  5. Brief history of Khadi in India • In India, the word “Khadi” conjures up images of Mahatma Gandhi and the Swadeshi movement he led. Gandhi made the Swadeshi Movement synonymous with Khadi. • With Khadi, Gandhiji Boycotted foreign goods. All India Spinners Association was launched with the intention of propagation, production and the selling of khadi in 1925. • Since independence, Khadi was struggling to maintain a balance between tradition and modernity, but from last 4 years or so, the Khadi fabric has gone a number of transformations and is now globally accepted. • After yoga, Khadi has second most recollection by non-Indians towards India in the world. • About 15 lakh Indians in villages depend on Khadi Industry either directly or indirectly for their livelihood.

  6. Khadi on International platform: Recent examples • Gavin Najah, a noted fashion designer, choreographed a 20-minute textile event in Sandton Convention Centre in Johannesburg in April 2018. This was aimed to project Khadi in a modern and trendy style. • In March 2018, Khadi and Village Commission of India participated in the ‘India Sourcing Fair’ in St Petersburg, where KVIC products won accolades. • Raymond has already started selling Khadi in its stores abroad. • KVIC had also approached the United Nations (UN) to promote Khadi in their various rehabilitation programs as it is one of the environment-friendly products and provides sustenance to millions of people. • KVIC plans to open Khadi outlets to promote the products in global markets. The queries have been received from Dubai, Chicago, Mauritius and South Africa, under the franchisee model. 

  7. Khadi in Indian domestic market: • KVIC has set up a garment designing and stitching unit at Ghaziabad in Uttar Pradesh. In this unit, 72 global designers will showcase their creations in the presence of 35 Ambassadors/High Commissioners in India. • To support the movement, the All India Khadi and Village Industries Board was created which later culminated in the formation of Khadi, Village and Industries Commission.

  8. Khadi in Indian domestic market • In India, a large number of corporate brands and PSUs are involved to promote the use of Khadi. A) Recently, Raymond purchased more than 2.5 lakh meters of grey fabric and showcased it in its 150 stores across India. B) Similarly, the Aditya Birla Fashion and Retail Ltd (ABFRL) is tying up with KVIC to develop a product line ‘Khadi Peter England’. C) KVIC had already inked MoUs with Cotton Bazaar and Big Bazaar in January 2018. Big Bazaar has started Khadi Korners at their seven stores in Mumbai. • KVIC appointed Ritu Beri as their advisor in March 2016 to innovate Khadi fabric into chic. • KVIC has also signed an MoU with NIFT for better design development and training at different Khadi institutions.

  9. Khadi in Indian domestic market • In the FY 2017-18, the sale of Khadi grew to Rs 2,503 crore, 25% up from Rs 2,007 crore in FY 2016-17. • It is the only sector in the Indian economy to register a double-digit growth in the last three years in both production and sales. • The average growth of production in the Khadi sector was only 6.24% in the decade 2004-14, which jumped to 26.43% in 2015-17.

  10. Efforts made by KVIC to skill Khadi artisans • 4.6 lakh genuine artisans work to create Khadi and receive subsidy directly to their bank accounts. • Another innovation is in form of ‘Khadi Mitra’ on cards, where homemakers could sell Khadi with a very nominal capital investment initially. • Khadi workers get assisted by UDAANSKILL, a start-up engaged in imparting digital skills to micro, small and medium industry (MSME) units. • As many as 375 new Khadi institutions were established after 2015.

  11. Khadi exports from India • Textile sector of India contributes 15% to the total exports of the country but Khadi’s contribution in exports is just 0.22%. • In 2016-2017, Khadi textile and garment exports to different countries was around Rs 3 crores (US $ 400,000) that includes readymade garment exports of Rs 104.5 lakhs (US $ 120,000) and Khadi (woolen silk and muslin) exports of Rs 196.97 lakhs (US $ 330,000).

  12. Growth and future targets for Khadi in India • Khadi has now a sales target of Rs 4,000 crore for 2018-19 and Rs 5,000 crore for 2019-20. • With the help of various initiatives taken up by KVIC, it intends to double its exports in the FY 2018-19.

  13. Why Khadi is still unpopular among people in India and abroad • In the present form, Khadi is not acceptable for use as formal wear. It gets crushed easily and gets wrinkles quickly once wore. • Khadi clothes shrink easily therefore one needs to iron it after every wash. • Since Khadi is made of coarse fibre hence it is not skin friendly. • Internationally, people require comfort, easy care, smell repellent and wrinkle-free clothing, whereas Khadi is anything but with these properties. • It is expensive to use ‘Khadi’ as trademark and also KVIC wishes to keep its exclusivity as it is an expensive fabric.

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