The Importance Of Product Packaging In Branding And Brand Awareness

1. The Importance of Product Packaging In Branding And Brand Awareness “Don’t judge a book by its cover” a very famous metaphorical phrase is proven differently in case of marketing. A customer in a shop will definitely choose a product with appealing packaging compared to other products in the shelf while shopping. A good packaging catches the eye of the customer in no time and influences them to buy the product. Packaging is the beautiful wrap, the outer cover given to a product to keep it safe and undamaged. It is the very first element that the customer observes which creates an impactful impression in the mind of the customer about the product. Target audience plays a very crucial role in packaging. An engaging packaging is always drafted according to them. This makes the marketer have hold of at least one segment in the market. For example, Sofy Anti-bacterial pads for women are given a pink hue that can easily attract the eyes of the women and can be bought more compared to other sanitary pads. An appropriate packaging can easily be identified. The unique shape, color, size, labels given to a product, makes it stand out from its competitors and have a good market for itself. Mostly packaging is the very first thing that pops up in the mind of a person when he hears of a product thus marking it to be a strong brand identifier. Example, when you see a liquid can with two bulls, you can easily figure out that the product is Red Bull.

2. A good brand identity is created through an amazing packaging. Packaging gives confidence to the buyers and makes them familiar to a product. It conveys the audience the major information that an audience needs to know, like the date of manufacturing, usage, ingredients used and more. A good packaged product never fails in making space for itself in the market and it is largely known to the people. This saves the advertising expenses of the company as the packaging is enough for promotion. It requires no salesperson or extra efforts to be put for its promotion. Tempting packaging can help re-bring a customer to the product as the packaging gives him a sense of superiority among the other competitors in the market. The more innovative your packaging will be the more profits and benefits the firm will grab. For example, the Kinder Joy chocolates - An egg shaped chocolate packaging in a tint of red and white color attracts the children due to its extraordinary packaging. The more well packaged a product will be the more it will add to its sustainability. It also adds value to the product and people perceive the idea of the product through it. One just cannot overlook the benefits of a strong and appealing packaging. The packaging has to be expressive, attractive and unique in order to be picked up. Thus, it is very important for the marketers to choose wisely when it comes to the design of the package because the packaging acts as a marketing miracle. Apppl Combine, a Delhi based packaging design agency and branding agency can be one of the best agency to collaborate. The agency is well known for its superb work in packaging, design and branding. They make sure that they deliver the best to the client and make the brand shine out.