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Research of brand awareness and brand loyalty

Research of brand awareness and brand loyalty. By Group 3. Questionnaire. 1.Which of the following brands of bodywash are you aware of?(mutiple) 2.Which brand of bodywash are you using? 3.Which brand of bodywash would you like to use next time?. Questionnaire.

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Research of brand awareness and brand loyalty

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  1. Research of brand awareness and brand loyalty By Group 3

  2. Questionnaire • 1.Which of the following brands of bodywash are you aware of?(mutiple) • 2.Which brand of bodywash are you using? • 3.Which brand of bodywash would you like to use next time?

  3. Questionnaire • 4.Which of the following brands of shampoo are you aware of?(mutiple) • 5.Which brand of shampoo are you using? • 6.Which brand of shampoo would you like to use next time?

  4. Research • Purpose: Employ one or more approaches of marketing research to uncover campus-wide brand awareness and brand loyalty of shampoos and bodywash products • Brands: • Bodywash: Johnson&Johnson, Shiseido, Dove, Dettol, Acene, Walch, ZICI, Olay, Lux, Safeguard, Seba med • Shampoo: Rejoice, Patene, Head&Shoulders, L'OREA, Lux, VS, Shiseido, Clear, Bawang, Schwarzkopf, Hazeline • People: 21 college students

  5. Results(Top 3) • 1.Which of the following brands of bodywash are you aware of?(mutiple) Johns&Johnson---20 Acene---19 Dove---18 • 2.Which brand of bodywash are you using? Johnson&Johnson---7 Dove---4 Walch, Lux---2 • 3.Which brand of bodywash would you like to use next time? Johnson&Johnson---7 Dove---3 Shiseido, Lux, Dettol---2

  6. Results(Top 3) • 4.Which of the following brands of shampoo are you aware of?(mutiple) Rejoice---21 Patene, VS, Head&Shoulders---20 Clear, Bawang---19 • 5.Which brand of shampoo are you using? Rejoice---7 Patene,Head&Shoulders---3 L'OREAL, Lux, Schwarzkopf---2 • 6.Which brand of shampoo would you like to use next time? Rejoice---4 Head&Shoulders---3 Lux, Schwarzkopf---2

  7. Conclusion • Brand awareness: • Bodywash: Johnson&Johnson, Acene, Dove have a better brand awareness . • Shampoo: Rejoice, Patene, H&S, VS, Clear, Bawang have a better brand awareness. • Brand loyalty: • Bodywash: Johnson&Johnson, Lux, Shiseido, Dettol have a better brand loyalty • Shampoo: Head&Shoulders, Lux, Schwarzkopf have a better brand loyalty

  8. Product differentiation of Johnson&Johnson • Product: Focus on baby care, always be mild and gentle with tear free formula. • Promotion: Johnson&Johnson implement many public welfare projects.

  9. Product differentiation of Head&Shoulders Product: Focus on anti-dandruff and have nine different H&S varieties for varying hair types.

  10. Thank you!

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