The Business Intelligence Renaissance Christian Chabot, CEO & Co-founder

1. Jeff Mills Tableau Software The Business Intelligence RenaissanceChristian Chabot, CEO & Co-founder

2. 5reasons why dashboards matter now

3. 1Right Information to the Right Person 2Distributed Decision-Making 3Drill-up, Drill-down and Drill-through 4Domain Experts Build Analytics 5Visual, Easy to Understand

4. dashboards sufferfrom poor visualization

6. Vision: Most Powerful Perception Sense

7. How many 9s in the grid below?

8. Is it easier to count now?

9. Understanding visual perception

10. Understanding visual perception

11. Understanding visual perception

12. Visual encoding

13. Tables are slow Visual displays combine many numbers into “graphical chunks” clear and meaningful patterns emerge…

14. 3requirements for today’s dashboards

18. what about specifics?

19. Manufacturing Case Study: Blastrac Blastrac Saves Hundreds of Thousands • Each business area has 1 report. With little training, management can explore the data themselves. • Saved “endless months of deployment” and thousands of dollars over proposed BI systems • Create a reporting product that is more valuable across the organization • Report production takes minutes – used to take 5-10 hours per week Reporting for Management Team Slow and Inadequate • 6 ERP and operational systems. • Reports for sales data, working capital, inventory, purchase analysis, etc. was tedious, labor-intensive and inadequate.

20. Government Case Study: City of DC Tableau Enables Mayor & Agencies to Communicate Rapidly • Tableau enabled agency analysts to easily access and analyze data across systems. Produced dashboards and reports that became the foundation of mayor’s reviews with each agency. • Agencies finally have information that tracked performance on key metrics • Agency analysts could help themselves – lifted burden on IT department Mayor Can’t Track and Monitor Performance of City Agencies • Keeping track of the performance of city’s diversified agencies and resources was nearly impossible • Systems were archaic and data was nearly impossible to access • CAP-STAT program tracking statistics needed a method for easy analysis and communication.

21. Education Case Study: Cornell University KPI Project Minimal Results with Standard BI • Deans and Business Officers wanted understandable, actionable KPI dashboards • Reports for sales data, working capital, inventory, purchase analysis, etc. was tedious, labor-intensive and inadequate • 8 month BI project had produced “minimal results” Tableau Replaces BI Reporting for 200+ Deans & Officers Selected Tableau Desktop and Tableau Server to deliver always-current KPI metrics in easy to understand reports and dashboards. • Easy to deploy – fit into DWH/BI stack • Easy to build dashboards –create attractive, useful dashboards in minutes • Easy to use – people could serve themselves exactly what they wanted

22. Automotive Case Study: Ferrari & Maserati, NA Lack of Timely, Precise Information – Need Dashboard Solution • Ferrari’s people manually extracted data from custom-built applications • Company sought BI solution that enabled users (including dealers) with ability to see dashboards, conduct ad-hoc analysis and access pre-formatted reports Deployed Tableau Without External Resources and Well Within Budget Ferrari was able to deploy their BI solution without the need for external resources and within budget. • Substantial progress toward providing the right information to the right people at the right time using the right tools. • Improve key processes, including Retail Sales Analysis, Service and Repair Order Analysis, and Cost Center Analysis.

23. Q&A • You can email me at jmills@tableausoftware.com • To get an evaluation copy of Tableau at: http://www.tableausoftware.com/trial • Presentation Materials http://www.tableausoftware.com/dallas-bi-dashboards

24. Tableau Software, Inc. • Company and Leadership • Based on a breakthrough from Stanford University, Tableau makes visual analytics and business intelligence software that delivers: • 10-100X productivity improvements • amazing multi-dimensional discoveries • web analytics at 1/10th the cost of a “BI Platform” • The company is headquartered in Seattle, WA. • Customers • Google • Allstate • Cornell • Harvard • Apple • NSA • Microsoft • 1,000’s more • Key Partners • Oracle OEM • Microsoft Gold Certified • Teradata Partner

25. Tableau Timeline • Achieves 20th consecutive quarter of record growth • Adds 1000 customer accounts • Launches Desktop 5.0 & Server 5.0 • 2nd Customer Conference – Sold Out • #400 on Inc 500 • #132 on Deloitte Technology Fast500 • Achieves 16th consecutive quarter of record growth • 1st User Conference – Sold Out • Expands Oracle OEM deal • Raises $10m from NEA • Achieves 12th consecutive quarter of record growth • Launches Server product - customers in every industry • Adobe Chairman Geschke joins Board • Achieves 8th consecutive quarter of record growth • Named “Product of the Year” by PC Magazine • Achieves 4th consecutive quarter of record sales • Launches Desktop1.0 – customers in every industry • Signs first G2000 customers • Hyperion global OEM deal signed • Defense Dept. Grants to Stanford 2003 2004 2005 2006 2007 2008 2009

26. Customers: 4,000 Companies Strong

27. Our Products Tableau Desktop Create Tableau Server Share - Web Tableau Reader Share - Local Tableau Public Share - Everyone • business intelligence solution scales to organizations of all sizes • share visual analytics with anyone with a web browser • publish interactive analytics or dashboards • secure information and manage metadata • collaborate with others • share visualizations & dashboards on the desktop • filter, sort, and page through the views • “Acrobat for Data” • free download • ad hoc analytics, dashboards, reports, graphs • explore, visualize, and analyze your data • create dashboards to consolidate multiple views • deliver interactive data experiences • create and publish interactive visualizations and dashboards • embed in websites and blogs • free download and free hosting service