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CLSA Asia Investors ’ Forum January 14 – 17, 2008  Industry Overview Financial Highlights

CLSA Asia Investors ’ Forum January 14 – 17, 2008  Industry Overview Financial Highlights. Company Background:. 38 years of experience in television. 12 more years to go under the existing license. Concession fees were duly fixed. Much more than an ordinary television company.

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CLSA Asia Investors ’ Forum January 14 – 17, 2008  Industry Overview Financial Highlights

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  1. CLSA Asia Investors’ Forum January 14 – 17, 2008  Industry Overview Financial Highlights

  2. Company Background: • 38 years of experience in television. • 12 more years to go under the existing license. • Concession fees were duly fixed. • Much more than an ordinary television company.

  3. The Businesses: Broadcasting & Media: • An operator of a nation-wide free terrestrial TV network, known as Channel 3. • An operator of 3 FM radio stations in Bangkok. • The owner of Thai popular web-sites “ThaiTV3.Com”; “BECNews.Com”

  4. The Businesses: Sourcing, Producing, Promoting & Distributing Programmes: • Well established in Thai entertainment industry. • Used mainly on Channel 3. • Expanding to other types of entertainment activities: • Live Shows, Sport Events, etc.

  5. 1st 9mth -2007 Revenue: Advertising Revenues are dominant part of our revenues.

  6. TV Advertising Trend: High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research

  7. TV ADEX-2003-2006 Source: AGB Nielsen Media Research

  8. Advertising Expenditure Trends: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM 1H 07 VS 06 BAHT MILLIONS MEDIA 1H 07 SOV% 1H 06 SOV% DIFF % Change TV 25,452 56.76 26,299 60.17 (847) (3.22) RADIO 3,046 7.61 3,217 7.81 (171) (5.32) NEWSPAPERS 7,354 17.10 7,756 16.36 (402) (5.18) MAGAZINES 2,855 6.54 2,960 6.96 (105) (3.55) CINEMA 1,978 5.36 679 2.20 1,299 191.31 OUTDOOR 2,236 4.97 2,315 5.04 (79) (3.41) TRANSIT 417 1.01 468 1.12 (51) (10.90) IN STORE 266 0.65 118 0.35 148 125.42 TOTAL 43,604 100.00 43,812 100.00 (208) (0.47) Source: AGB Nielsen Media Research

  9. Advertising Spends on TV 1H’07 vs 1H’06 Baht : Millions -2.9% +8.4% +2.5% -12.0% -16.5% -12.7% Source: AGB Nielsen Media Research

  10. Market Shares 1H-2007: Source: AGB Nielsen Media Research

  11. Top 20 Advertisers on Television 1H07: Source: AGB Nielsen Media Research Exclude Government and Music Spending:

  12. Top 20 Advertisers on Television 1H07: Source: AGB Nielsen Media Research Exclude Government and Music Spending:

  13. Top Gainers 1H’07 Source: AGB Nielsen Media Research

  14. Top Losers 1H’07 Source: AGB Nielsen Media Research

  15. Advertising Expenditure Trends: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM Last 5 months (Jul-Nov) 07 VS 06 BAHT MILLIONS MEDIA 2007 SOV% 2006 SOV% DIFF % Change TV 23,321 57.99 22,723 59.49 598 2.63 RADIO 2,775 6.90 2,799 7.33 (24) (0.86) NEWSPAPERS 6,932 17.24 6,269 16.41 663 10.58 MAGAZINES 2,561 6.37 2,691 7.05 (130) (4.86) CINEMA 2,042 5.08 1,157 3.03 885 76.49 OUTDOOR 1,873 4.66 1,966 5.15 (93) (4.73) TRANSIT 453 1.13 434 1.14 19 4.38 IN STORE 256 0.64 157 0.41 99 63.06 TOTAL 40,213 100.00 38,196 100.00 2,017 5.28 Source: AGB Nielsen Media Research

  16. Advertising Expenditure Trends: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM 1st 11 Months (Jan-Nov) 07 VS 06 BAHT MILLIONS MEDIA 2007 SOV% 2006 SOV% DIFF % Change TV 48,773 58.19 49,022 59.78 (249) (0.51) RADIO 5,821 6.94 6,016 7.34 (196) (3.26) NEWSPAPERS 14,286 17.04 14,025 17.10 261 1.86 MAGAZINES 5,416 6.46 5,651 6.89 (235) (4.16) CINEMA 4,020 4.80 1,836 2.24 2,184 118.95 OUTDOOR 4,109 4.90 4,281 5.22 (172) (4.02) TRANSIT 870 1.04 902 1.10 (32) (3.55) IN STORE 522 0.62 275 0.34 247 89.82 TOTAL 83,817 100.00 82,009 100.00 1,808 2.20 Source: AGB Nielsen Media Research

  17. Industry Reform: • The Broadcasting Bill is about to be effective. • The reform is about to begin. • The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly. • Long awaited new investment opportunities in domestic market will be opened for BEC.

  18. 3rd Quarter of 2007 Highlights: Net Earnings 605 2.8% 41.6%

  19. BEC World Operating Results

  20. High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)

  21. BEC’s Dividend History: Baht per share BEC World intends to grow its dividend as well as to retain high payout ratio. With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are not that difficult.

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