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CLSA Investors ’ Forum 2007 September 17 – 21, 2007  Industry Overview Financial Highlights

CLSA Investors ’ Forum 2007 September 17 – 21, 2007  Industry Overview Financial Highlights. Company Background:. Over 37 years of experience in television. 13 more years to go under the existing license. Concession fees were duly fixed. Much more than an ordinary television company.

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CLSA Investors ’ Forum 2007 September 17 – 21, 2007  Industry Overview Financial Highlights

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  1. CLSA Investors’ Forum 2007 September 17 – 21, 2007  Industry Overview Financial Highlights

  2. Company Background: • Over 37 years of experience in television. • 13 more years to go under the existing license. • Concession fees were duly fixed. • Much more than an ordinary television company.

  3. The Businesses: Broadcasting & Media: • An operator of a nation-wide free terrestrial TV network, known as Channel 3. • An operator of 3 FM radio stations in Bangkok. • The owner of Thai popular web-sites “ThaiTV3.Com”; “BECNews.Com”

  4. The Businesses: Sourcing, Producing, Promoting & Distributing Programmes: • Well established in Thai entertainment industry. • Used mainly during prime-time on Channel 3. • Expanding to other types of entertainment activities: • Live Shows, Sport Events, etc.

  5. 1H-2007 Revenue: Advertising Revenues are dominant part of our revenues.

  6. TV Advertising Trend: High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research

  7. TV ADEX-2003-2006 Source: AGB Nielsen Media Research

  8. Advertising Expenditure Trends: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM 2Q (APRIL - JUNE) 07 VS 06 BAHT MILLIONS MEDIA 2Q 07 SOV% 2Q 06 SOV% DIFF % Change TV 12,694 57.25 13,936 60.85 (1,242) - 8.91 RADIO 1,662 7.50 1,730 7.55 (68) - 3.93 NEWSPAPERS 3,761 16.96 3,760 16.42 1 0.03 MAGAZINES 1,393 6.28 1,550 6.77 (157) -10.13 CINEMA 1,161 5.24 419 1.83 742 177.09 OUTDOOR 1,115 5.03 1,173 5.12 (58) - 4.94 TRANSIT 244 1.10 252 1.10 (8) - 3.17 IN STORE 144 0.65 84 0.37 60 71.43 TOTAL 22,174 100.00 22,904 100.00 (730) - 3.19 Source: AGB Nielsen Media Research

  9. Advertising Spends on TV 2Q’07 vs 2Q’06 Baht : Millions -8.2% +6.3% +0.9% -26.5% -19.3% -27.2% Source: AGB Nielsen Media Research

  10. Advertising Expenditure Trends: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM 1H 07 VS 06 BAHT MILLIONS MEDIA 1H 07 SOV% 1H 06 SOV% DIFF % Change TV 25,452 56.76 26,299 60.17 (847) (3.22) RADIO 3,046 7.61 3,217 7.81 (171) (5.32) NEWSPAPERS 7,354 17.10 7,756 16.36 (402) (5.18) MAGAZINES 2,855 6.54 2,960 6.96 (105) (3.55) CINEMA 1,978 5.36 679 2.20 1,299 191.31 OUTDOOR 2,236 4.97 2,315 5.04 (79) (3.41) TRANSIT 417 1.01 468 1.12 (51) (10.90) IN STORE 266 0.65 118 0.35 148 125.42 TOTAL 43,604 100.00 43,812 100.00 (208) (0.47) Source: AGB Nielsen Media Research

  11. Advertising Spends on TV 1H’07 vs 1H’06 Baht : Millions -2.9% +8.4% +2.5% -12.0% -16.5% -12.7% Source: AGB Nielsen Media Research

  12. Market Shares 1H-2007: Source: AGB Nielsen Media Research

  13. Top 20 Advertisers on Television 1H07: Source: AGB Nielsen Media Research Exclude Government and Music Spending:

  14. Top 20 Advertisers on Television 1H07: Source: AGB Nielsen Media Research Exclude Government and Music Spending:

  15. Top Gainers 1H’07 Source: AGB Nielsen Media Research

  16. Top Losers 1H’07 Source: AGB Nielsen Media Research

  17. STATION SHARE OF AUDIENCE 2006 - 2007 WHOLE KINGDOM : ALL AGED 4+ 06.00 - 24.00 POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 :60,107,000 Source: AGB Nielsen Media Research

  18. STATION SHARE OF AUDIENCE 2006 - 2007 WHOLE KINGDOM : ALL AGED 4+ 18.00 - 22.30 POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 :60,107,000 Source: AGB Nielsen Media Research

  19. Industry Reform: • There will be a new regulatory body and new Broadcasting Bill, shortly. • The reform is about to begin. • The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly. • Long awaited new investment opportunities in domestic market will be opened for BEC.

  20. 2nd Quarter of 2007 Highlights: Net Earnings 588 8.7% 26.5%

  21. BEC World 2Q07 Operating Results

  22. High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)

  23. BEC’s Dividend History: Baht per share BEC World intends to grow its dividend as well as to retain high payout ratio. With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are not that difficult.

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