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Nike’s “The Chosen”

Nike’s “The Chosen”. Ronaldo Cook-Martin. Analysis. Nike launched “The Chosen” in order to compete against other brands like Quiksilver , Volcom , and Billabong. Action sports are worth $390 billion dollars for Nike

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Nike’s “The Chosen”

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  1. Nike’s “The Chosen” Ronaldo Cook-Martin

  2. Analysis • Nike launched “The Chosen” in order to compete against other brands like Quiksilver, Volcom, and Billabong. • Action sports are worth $390 billion dollars for Nike • Individual sports pages were created to feature content like the BMX Facebook page. • Once the campaign was established on Facebook, the idea was for action sports fans to go onto the page and ask for different submissions of videos and then vote.

  3. Analysis (cont…) • Understanding, Collaborating and Sharing, and Content. • Elements of a successful Facebook fan page: • Networking with other platforms • Creating a resource • Targeting the proper demographic • “The Chosen” has not received any significant negative feedback and will only continue to expand for Nike.

  4. Conclusion • Nike is one the most productive advertising companies in the world, spending over 200 million dollars in advertising between 2009 and 2010. • Nike will do everything to expand their campaigns globally, and the use of social media will be the premiere tool to help them accomplish that feat. • Nike’s Global Digital Brand and Innovation Director Jesse Stollak said, “The rise of social media provides us with new ways to do this. The future will have new tools and methods and Nike will continue to push the edges.”

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