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Nike. Sara Stamm Lizbeth Campos. The Nike Mission. To bring inspiration and innovation to every athlete* in the world. -Bill Bowerman *If you have a body, you are an athlete. History & Heritage. It is our nature to innovate Nike is a company Nike is a brand
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Nike Sara Stamm Lizbeth Campos
The Nike Mission To bring inspiration and innovation to every athlete* in the world. -Bill Bowerman *If you have a body, you are an athlete
It is our nature to innovate • Nike is a company • Nike is a brand • Simplify and go • The consumer decides • Be a sponge 7. Evolve immediately 8. Do the right thing 9. Master the Fundamentals 10. We are on the offense always 11. Remember the Man
Competitors Intratype Intertype
Market Locations • USA • Canada • Europe • Japan • Hong Kong • Korea • Taiwan • Latin America • Retail: Niketowns, NikeWomen & Factory Outlets • Distribution Centers • Other retailers
Sources • Nikebiz.com • Nike WIN Manual • Adidas.com • Macys.com • Reebok.com • FredMeyer.com • Nordstrom.com • PUMA.com