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IT’S TIME TO MAKE A DIFFERENCE: THE NATIONAL DIALOGUE: AN MIAW OPPORTUNITY. Katrina Gay, National Director of Communications kgay@nami.org Bob Carolla, Director of Media Relations bobc@nami.org July 23, 2013 . www.nami.org/miaw. MIAW Survey – April 2013 200 NAMI Leaders. MIAW Activities
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IT’S TIME TO MAKE A DIFFERENCE:THE NATIONAL DIALOGUE: AN MIAW OPPORTUNITY Katrina Gay, National Director of Communications kgay@nami.org Bob Carolla, Director of Media Relations bobc@nami.org July 23, 2013
MIAW Survey – April 2013200 NAMI Leaders MIAW Activities • Speaker Events or Series 60% • Health Fairs 45% • IOOV Presentations 40% • Feature stories in local media 40% • Facebook and social media 40% • Mayor proclamations 25% • Library displays and donations 25% • Faith-oriented event 25% • Movie event 25%
Advice for other NAMI leaders • Start early (3-6 months) • Make it a priority • Listen to new ideas • Share work by committee • Work with neighboring affiliates • Include other community leaders and group • Focus outreach and publicity outside the mental health community • Events can be held a week or two before—or after—as leverage
Competetion • Breast Cancer Awareness Month • Domestic Violence Awareness Month • National Book Month • National Carry a Tune Week • National Customer Service Week • Fire Prevention Week • National Metric Week • National Newspaper Week • National Work from Home Week Associated with organizations. Depend on grassroots activities
National Dialogue on Mental Healthwww.mentalhealth.gov • Launched at White House Conference on Mental Health, June 3, 2013 • Once in a life time opportunity for NAMI? • Leverage for MIAW • Grassroots dialogues • Involves other beyond the mental health community • Youth-focused
Partners Include • NAMI • National 4-H • National Panhellenic Conference • North American Intrafraternity Council • YWCA • United Way
MIAW Synergy? Help organize National Dialogue event or connect more traditional MIAW activities to National Dialogue themes Examples • September 25 Arizona (Flagstaff, Mesa, Sedona, Tucson) • October 6-9 Alexandria, Virginia
Tools and Resources • CreatingCommunitySolutions.org technical assistance • Facilitators • Partners • Planning Guide, Discussion Guide • Social Media Guide • More