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Reaching Gen X & Millennial Parents

Reaching Gen X & Millennial Parents. Generations. GI Generation 1901 – 1924 (108 – 85 years of age) Silent Generation 1925 – 1945 (84 – 64 years of age) Baby Boomers 1946 – 1964 (66 – 45 years of age) Generation X 1965 – 1976 (44 – 33 years of age) Millennials (Generation Y)

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Reaching Gen X & Millennial Parents

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  1. Reaching Gen X & Millennial Parents

  2. Generations • GI Generation • 1901 – 1924 (108 – 85 years of age) • Silent Generation • 1925 – 1945 (84 – 64 years of age) • Baby Boomers • 1946 – 1964 (66 – 45 years of age) • Generation X • 1965 – 1976 (44 – 33 years of age) • Millennials (Generation Y) • 1977 – 1994 (32 – 15 years of age) • Nexters • 1995 – present (14 – 0 years of age)

  3. Who are the Gen Xers? • Born between 1965 and 1976 • 49 million Americans • 70% had mothers in the labor force • Most have children under 18 living at home • 70% of Hispanic Latino Gen Xers • 62% of African American Gen Xers • 55% of White/Caucasian Gen Xers • 51% of Asian Gen Xers • 31% have college degrees

  4. Who are the Millennials? • Born between 1977 and 1994 • 75 million Americans • More diverse than previous generations – 39% are non-white or Hispanic/Latino • 39% of Millennial-headed households have children under 18 • 54% of Hispanic/Latino Millennials • 52% of African American Millennials • 63% of Millennial-headed households are dual income

  5. Study Methodology • Online survey of 1,321 parents between the ages of 20 and 39 • Must have at least one son between the ages of 3 and 14 • Survey conducted in November and December 2006 • Hispanic/Latino and non-white parents were over-sampled

  6. Study Objective • The overall objective of this study was to determine the needs and desires of Generation X and Millennial parents related to after-school activities in general and how Scouting can meet these needs.

  7. Participating in After-School Activities and Organizations

  8. 75% of Generation X and Millennial parents say both they and their spouse are involved in their son’s after-school activities • 26% say their son’s grandparent is also involved in after-school activities • 32% of parents who are likely to enroll their son in Scouting say a grandparent will be involved in their son’s activities

  9. Deciding Which After-School Activities and Organizations to Join

  10. Elements Parents Look for in After-School Activities

  11. Registering for After-School Activities and Organizations

  12. 38% say the length of the registration period influences their decision to register for activities • 48% of African Americans, 47% of Hispanics/Latinos, and 44% of Asians say the registration time period is influential in their decision • Most parents who have a preference like enrollment time periods that last from one week to one month

  13. 35% prefer to pay all costs at the time of registration ― fathers and those earning more than $100,000 per year are most likely to select this schedule • 34% prefer to pay all costs over time – mothers and those earning less than $35,000 per year are most likely to select this schedule • 31% have no preference

  14. Volunteering for After-School Activities and Organizations

  15. Attitudes Toward the Boy Scouts of America

  16. Participating in the Boy Scouts of America

  17. Volunteering for the Boy Scouts of America

  18. 49% of parents whose sons are currently enrolled or are likely to enroll in Scouting say they plan to volunteer for the BSA • 67% of Hispanic/Latino parents plan to volunteer • 54% of African American parents plan to volunteer

  19. Parents are motivated to become volunteers because they want to help their son • Millennial parents are more likely than Gen X parents to say they will volunteer to help their son

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