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aepst a t pst a ea T a:Stat st t t et pee

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aepst a t pst a ea T a:Stat st t t et pee

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    1. ???as?a st? ???a:??????s? ?p??e???se?? ?a? ?e???????a ????????? ?a?ep?st??? ?????? ??a ??????t???? ?p?st??? ?a? ?e???????a? T?a:St?at????? st? ???? t?? ????t?? ??e?t??????? ?p??e??e?? ??da 29 : 1. ??ts??t? ???e???? 2. ?????? ??a 3. ?et???? ?????

    2. ???a?a? ?e??e?????? ? ????? t?? ????t?? ??e?t??????? ?p????? ?p??e???at??? St?at?????,e????e?e? ap??t?s?? a?ta????st???? p?e??e?t?at?? ?p?e??e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? ?p??????

    3. ? ????? t?? ????t?? ??e?t??????? ?p????? M-Commerce: ? e?t??es? s??a??a??? ?? ?p??e? ????? ???at??? a??a, ?s? as???t?? s?s?e??? ?p?? ????t? t???f??a ?a? PDA(Personal Digital Assistant). M-Commerce : ap?te?e? ?p?s????? t?? M-Business, t? ?p??? pe???a??e? ?p??ad?p?te ?e?t?????a p?? p?a?at?p??e?ta? ?s? ????t?? t??ef????-as??t?? a? ?ata???e? se ep????? s??a??a?? ? ???. ?e? ?e??e?ta? efa???? t?? ?-Commerce :? ap?st??? ?a? a?ta??a?? SMS (ap?? ?a? ???? ?e?e?? ???at??) a??esa se d?? ?t?a. Te??e?ta? efa???? t?? M-Commerce: ? ap?st??? SMS ????t?? a??esa se ?a ?p??es?a ?a????? ?????f????? ?a? se ??p??? ???st?, ? ?p??a ??e? s???e?????? t??p? ????s??. (Ref. Durlacher )

    4. ? ????? t?? ????t?? ??e?t??????? ?p????? ????a p?e??e?t?ata t?? M-Commerce: ? Mobility ?Ubiquity ?Reachability ?Localization(Location Sensitivity) ?Convenience (Ref. Durlacher) ??de??t???? efa????? t?? M-Commerce: ???at??????????? s??a??a???(M-Banking, M-Broking, Mobile ???????) ?a???? ?????f????? Mobile ???p?as?e? Mobile Ticketing Mobile ?a????d?a, Music and Video

    5. ?p??e???at??? St?at?????,e????e?e? ap??t?s?? a?ta????st???? p?e??e?t?at?? ? st?at????? s???stata? st? ?a ???e?? d?af??et??? p???ata ap ?,t? ?? a?ta????st?? s?? ? ?a ???e?? ta ?d?a p???ata e d?af??et??? t??p?. Michael Porter ?e?????? ap??t?s?? a?ta????st???? p?e??e?t?at?? ???ad??? a?ta????st??? t?p???t?s? t?? ep??e???s?? ??ast????t?te? p??sa??s??e? st? st?at????? ?e???a?e? ep?????? ?a???asa t?? d?ast????t?t?? (apa?a?t?t? st???e?? ??a a?ta????st??? p?e????t?a) ?pa??? ?e?t???????? ap?te?esat???t?ta? (Ref. Harvard Business Review)

    6. ?p??e???at??? St?at?????,e????e?e? ap??t?s?? a?ta????st???? p?e??e?t?at?? M-commerce: ?a ?a?da?a a?apt?ss?e?? a???? e e???? a?? aea??t?ta? ??a ????? t??? ep?e??e???? pa??te?. St?at?????? ??se?? t?? ep??e???se?? ??a t?? a?t?et?p?s? t?? aea??t?ta? e ?s? t?? ???d?????pt??? d???es?: ?a ?d??e? t?? e?e???e?? (shaper) ?a p??sa???eta? s a?t?? (adapter) ? ?a d?at??e? t? d??a??a st? pa????d?(reserve the right to play) ?? ??e? a????? apa?t???: f????? st?at????? p????aat?s? e??????s? p???e?? ?a? ??a??p???s? t?? ep?????? t?? pe?at??

    7. ?p?e??e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? ????a??e? eta??e?e? st? ???? t?? ????t?? t??ef???a? st?? ????da : Vodafone Telestet Cosmote ??a pa???s?a st?? a????: Q Telecom ?p??s?a ??s?ast???? d?af???? eta?? t?? pa?ap??? eta??e??? ?s?? af??? t?? pa?e??e?e? ?p??es?e? ???e?? e?t?p?se?? ???te??? a?ta????s?? eta?? Cosmote-Vodafone(e??d?? Cosmote st?? e??????? a???? 37,3% ?a? Vodafone 36%) (Ref. www.mobile.gr )

    8. ?p?e??e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? Vodafone: ??e???? ep??e???s? -> d??a??? e?s?d?? st?? ????da e t? s?????e?s?-e?a???? t?? Panafon St?at????? p??sa?at???s??? st?? p???t?ta t?? ?p??es??? t??(a???s? t?? a???p?st?a? t??,e????a ) ?e??d??? p?????s? t?? ?p??es???(p.?. Vodafone live) ???a????? ?a? p??t?p???a?? Marketing(p.?. Vodafone Box) ???t?p???a??? ??ast????t?te? Vodafone: Vizzavi.gr: t? e?a??te?? e??????? portal, ?p??es?e? p??s?s?e? ?a? ap? ????t? t???f??a p?? ?p?st??????? t?? te???????e? WAP/GPRS Vodafone live: ??ad??? se??? ?p??es??? ep?e??? ?e???? as?s???? st? ???a, t?? ??? ?a? t?? e????e?

    9. ?p?e??e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? Telestet ?d?????e t? 1992 ?e?t?????a d??t??? ap? t?? 29/6/1993 ?ta????? s???es?: STET Mobile Holding, NV(???? t?? TELECOM), Verizon, Interamerican ?at??e? t?? e????a leader st?? t??a t?? ?a???t???? ?s?e? focus strategy(?fas? se ???s??a t?ata t?? a?????) ???t?p???a??? ??ast????t?te? Telestet pa???s?ase p??t? ?p??es?e? ????t?? t??ef???a? ?s? WAP(Wireless Application Protocol) (????? 2000) ? p??t? e??????? eta??e?a ????t?? t??ef???a? p?? p??sf??e? t? d??at?t?ta ?etaf???? ?ed????? se ????? ?a??t?ta (High-Speed Circuit Switched Data-HSCSD) ?sa ap? t? d??t?? GSM 900

    10. ?p?e??e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? 21/6/2000 : TELESTET on line WAP , ????t? p???(Mobile portal) e pa??t? ?p??es??? On Line ?a? ap???e?st??? s??des? st?? d?ad??t?a??? p??e? in.gr ?a? thea.gr TELESTET Finder (Location Based Service) TELESTET on line trading: ap?t??esa t?? s??e??as?a? e t?? Ericsson Hellas S.A. ?a? t?? Broker Systems S.A ??a t?? a??pt??? efa????? Mobile Internet ,e ?fas? st?? ???at??????????? efa?????. S?et??? st? e???pa??? e?e???t??? p????aa MobiCom ???e??a ??a t? Mobile Commerce st?? ????da[?s???? R & D(??e??a ?a? a??pt???)] 10/1/2003: MMS PHOTO DATE

    11. ?p?e??e??? pa??te? ?a? ?? e????e??? t??? st?? e??????? a???? Cosmote: ?e????se t?? ep????? ?e?t?????a t?? t?? ?p????? t?? 1998 ?p?te?e? p????? s??e??as?a? d?? d???e??, t?? ??? ?a? t?? ????????? eta??e?a? ???ep?????????? TELENOR. H COSMOTE ?at??e? t?? p??t? ??s? st? s????? t?? e???????? a????? e e??d?? 37,3% ???????e? pe?at??e?t???? st?at????? pa?????ta? ?a???te?e? t???, e?????ta? t??? ???ste? t?? d??t??? ??? ?a? COSMOTE(cost leader) ???t?p???a??? ??ast????t?te? Cosmote My Cosmos : ? t? p??t? e??????? portal, ? e???? s??e??as?a? e????? ?a? p??t?p???? eta????? ? pa???e? e?????s?, ep????????a, d?as??das?

    12. ?p?????? ?? M-COMMERCE ??s?eta? a??? se e??a?? f?s?. ?fa????? a???? ?a? d?s????te? ??OS G????? ????? a??pt???? te???????a? Wireless Internet ????p??es? ??a t?? ep?t??? a??pt??? ?????? t?? ?a??e????t?ta? t?? a????p?? F?s? efa????? ? Anytime, anywhere applications ? ?????? s??a??a??? ?? ??e?d? t?? ep?t???a? : ??? ??? e?t?p?s?a?? ??af??? a??? e????ste? ?a? ?e?t???????? ?p??es?e?

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