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Food with Integrity

Food with Integrity . chipotle. Mini Campaign by Trinity Schlabach. Food with Integrity?. Chipotle’s commitment is to finding the very best ingredients raised with respect for the animals, the environment and the farmers.

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Food with Integrity

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  1. Food with Integrity chipotle Mini Campaign by Trinity Schlabach

  2. Food with Integrity? • Chipotle’s commitment is to finding the very best ingredients raised with respect for the animals, the environment and the farmers. Sustainability. It means they support family farmers who respect the environment and care for their animals without the use of GMOs. It means that they will buy their ingredients organic and locally produced.

  3. BIG IDEA • Increase consumer awareness on Chipotle’s organic and sustainable food ingredient choices • Make Chipotle the choice restaurant over it’s competitors • Make consumers aware of Chipotle’s vegetarian and gluten free options • Focus on using more traditional media methods

  4. Target Audience • 18-30 year olds, male and female • The health conscious • Those who care about organic and sustainable foods • Gluten-free • College students

  5. Billboard

  6. Magazine

  7. Magazine Buying • Food Network Magazine, QSR Magazine, Eating Well • Gluten-Free Living, Greenability Magazine • Sports Illustrated, People Magazine

  8. Direct Response • Email promotions to customers to bring in more people to the restaurant (ie: Chipotle Booritosduring Halloween) • Email coupons as well

  9. Social Media

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