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TRAINING WITH INTEGRITY. Emilio Leonardis City of Toronto Municipal Licensing & Standards Training Centre IATR 2011 Conference Monday September 12 th , 2011 Session 1. TRAINING FUNDAMENTALS. Cities want & realize the basic need for training.
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TRAINING WITH INTEGRITY Emilio Leonardis City of Toronto Municipal Licensing & Standards Training Centre IATR 2011 Conference Monday September 12th, 2011 Session 1
TRAINING FUNDAMENTALS Cities want & realize the basic need for training. Cities with training in place, see the need for improvement to their programs. Intimidating approval process to have training implemented in their city.
“SELLING” TRAINING • The ‘idea’ of training. • Benefits outweigh the drawbacks in implementation. • Implementing a training program that meets the needs of the client, community and city. • Designed, developed and delivered with the integrity and quality.
PRESENTATION OUTLINE Benefits of, and need for, effective training. Make training a viable option to decision makers in your city. Once the decision to train is made, keys to ensure program is successful.
TRAINING NEEDS AND BENEFITS Increase in the amount of complaints from the public, staff, tourism agencies or stakeholders, neighboring cities. Increase in the type, or a particular type, of complaint. e.g., discriminatory actions and comments, altercations with the public, dangerous driving. Driver ignorance claims and credibility in court.
TRAINING NEEDS AND BENEFITS • Increase in on-road disputes between fellow companies and/or drivers. • Driver Attitude: Poor moral, lack of pride in the profession, lack of respect from the public, fellow drivers and industry members.
TRAINING NEEDS AND BENEFITS Driver Safety: Increase in crime rates and trends against drivers. Public Education: Consistency in service delivery from drivers, leads to a consistent and positive response from customers.
TRAINING NEEDS AND BENEFITS • Enforcement Efficiency: supply and demand. Constant need for additional enforcement. • Laying a charge vs. preventing a charge: return on investment involved in training a client vs. ticketing a client.
TRAINING NEEDS AND BENEFITS • Tourism and the Knowledgeable Driver • Benefits to tourism industry stakeholders; hotels, businesses, airports, agencies. • Benefits to drivers. • Public Safety: Beyond good deed stories. Benefit to the community as a whole.
SELLING TRAINING TO THE PEOPLE Identifying the problems in your specific industry. Resources: required to implement the training, and cost of not training. Sell the benefits to the driver, industry and community.
SELLING TRAINING TO THE PEOPLE How training has worked in other cities. Effective consultation for agreement on direction. Accounting for accountability: can outsource the work, but not the responsibility.
IMPLEMENTATION KEY CONCEPTS Cost Effective: Return on investment. Regulator paying less, doesn’t mean client or the taxpayer is paying less or better off. Relevant: Balance between ‘industry experts’ and independent voice in training development. Training that matters.
IMPLEMENTATION KEY CONCEPTS • Cohesive: In line with fellow regulatory offices. Client focused approach. • Balanced: Perspectives of everyone involved.
COHESIVENESS: WORKING INDEPENDENTLY ENFORCEMENT TRAINING CLIENT ISSUING
IMPLEMENTATION KEY CONCEPTS • Learning Experience: Solid content, but more than “adult learning principles”. Confident in your material. • Evaluated: Opportunity for improvement, for clients to be a part of their own learning process, and for the regulator to report back on progress.
IMPLEMENTATION KEY CONCEPTS • Flexible: Measures and systems to adapt to the changes to the industry as they arise. • Respected: • To the student, value, pride, and sense of accomplishment upon completion and passing of the course. The license is earned. • To the regulator, making training an important priority.
LACK OF TRAINING INTEGRITY IN ACTION • Boating Training and Examination • Licensing and Enforcement undermined without integral training program in place. • Impression and confidence of the public. • Benefits to the regulator? public? operator?
CONCLUSION • Making sure the right method of training is implemented and run with integrity, for the profession, for the jurisdiction, and people you represent. • Avoid undermining the regulatory process by undervaluing training. Accept responsibility for an effective program. • Don’t ‘regulate for the sake of regulating’.
CONTACT INFORMATION Emilio Leonardis Manager, Training ML&S City of Toronto Municipal Licensing and Standards Licensing Services Training Centre 416.396.5476 (office) 416.396.5475 (fax) www.toronto.ca/taxitraining