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Keeping your culture strong as you grow Delivered by James Calder Chief Executive. Definitions of Culture. the arts and other manifestations of human intellectual achievement regarded collectively the ideas, customs and social behaviour of particular people or society
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Keeping your culture strong as you grow Delivered by James Calder Chief Executive
Definitions of Culture • the arts and other manifestations of human intellectual achievement regarded collectively • the ideas, customs and social behaviour of particular people or society • the cultivation of bacteria, tissue cells, etc. • the cultivation of plants
Why is culture important? • Studies have shown again and again that there may be no more critical source of business success or failure than a company’s culture – it trumps strategy and leadership. • “Culture eats strategy for breakfast” Peter Drucker • Who joins a business with a poor culture?
Our Journey……. • Small owner managed business • The good times • Company sold in 2007 to private equity • Recession • Present day
How did we do it? • Started with the customer in mind • Defined the values, wrote it down • Shared our values across the business • Ensured the whole company is responsible for living the values • Drove the culture through others, you can’t do it all yourself • Not just top level managers driving the culture through • Continually review the culture, don’t assume everything is fine
How did we do it…….. • Built from the bottom, staff develop together and build a bond • Very specific with experienced hires • Evolve gradually blending experience with raw talent • 65% of our consultants joined as trainees • All of our Associate Directors joined as trainees • 80% of our leadership team joined as trainees
How did we do it……. • Set high standards but always reward success • Recognition • Ownership • Never stopped adapting “If the rate of change inside an organisation is less than the rate of change outside- the end is nigh” Jack Welch • Never feared change, always embraced it • Learnt from our mistakes
Our Mistakes • Impatient, poor experienced hires • Reacted too slowly • Allowed the tail to wag the dog
What we did well • Created a great place to work • Created opportunity • Listened • Rewarded our staff, especially during the recession • Acted as we should not as we felt • Transparent • “your awareness of people’s learning and development needs is first class” - IIP
Summary • Define what your culture is • Drive it through others • Be brave • Review • It takes time to build a great culture but it can be lost very quickly • Keep improving your culture as you grow