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MUJI

16111070 Shoko Takebe . MUJI. Simplicity, Minimum, Neutral. Reasonable inexpensive . ① Choice of materials ② Inspect manufacturing process ③ Simplify ｗ rapping. History. 1980 Established as PB of SEIYU( 西友 ) 1989 Independent and Rapid growth

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MUJI

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  1. 16111070Shoko Takebe MUJI

  2. Simplicity, Minimum, Neutral

  3. Reasonable inexpensive ①Choice of materials ②Inspect manufacturing process ③Simplify ｗrapping

  4. History 1980Established as PB of SEIYU(西友) 1989Independentand Rapid growth • The 1st foreign brunch in London • Suffered a setback • Tadamitsu Matsui assumed the president

  5. Tadamitsu Matsui (The president of MUJI) • Born in Shizuoka in 1949 • Working in SEIYU, enter MUJI in 1992 and work at personnel department • Promoted the president

  6. Tadamitsu Matsui (The president of MUJI) • The defeat reasons • Deviation from “Reasonable inexpensive” • A lot of dead stock, A lack of manufacturing • Resolution • Restructuringshops • Saving expense by directing dealing & dead stock inspection • Putting cost on highly competitive manufactures • Collaboration with famous designers

  7. Revival • Revive its interest only after 5 year • In 2007, 162bilion yen sales & profit 18.6 million yen • Products won many design award

  8. Designers • Ikko Tanaka (1930-2001) • Graphical designer • Art director • Naoto Fukazawa (1956-) • Product designer

  9. Expand oversees 23 countries & 212 brunches

  10. Simplicity, Minimum, Neutral

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