Cloud Architect and Data Center Architect Starter Session

1. CloudArchitect and Data Center Architect Starter Session Intro to the VDC & Cloud Architect Class Wayne Pauley, EMC Corporation #CloudArchitect

2. Comprehensive Skills Roadmapfor the Journey Build/Evolve Planning and Design Skills Cloud Environment Virtualized Environment • Build planning and design skills for IT as a Service • Private and Hybrid Cloud • Technology and business integration • Rapidly evolving emerging technologies Classic Environment • Design highly virtualized, cloud-ready environments • Compute, storage, networking resource virtualization • Build/evolve planning and design skills for virtualization with cloud considerations • Require data center level storage infrastructure planning and design skills including virtualization • Specializations will evolve to highly virtualized, cloud environments

3. (Enable) The Journey to the Private Cloud EMCCA Private Cloud Cross Domain Cloud Architects IT as a Service    Virtualized Virtualized Infrastructure    Compute, Storage, Networking… Storage Networking    Classic Information Availability    EMCDCA Storage Domain Architects Information Storage Security    Storage Services Management    - Architect and Design Skills Training & Certifications – “Open” curriculum, technology concepts focused

4. Architects will lead the Journey to the Cloud … Virtualization and Cloud Infrastructure Design Team Deliver virtualization and cloud designs based on business strategies encompassing all key technical domains (Compute, storage, networking, applications etc) Cloud Architects IT-as-a-Service Virtualized Infrastructure Provide the detailed designs for specific technical domain (e.g. storage and storage virtualization) to complement, expand, and complete the overall virtualization and cloud design Domain Architects Storage Systems Backup and Recovery Data Center Network Security

5. EMC Proven Professional Certification Tracks Open curriculum EMC Technology focused tracks Data Center Architect (EMCDCA) Cloud Architect (EMCCA) IT-as- a-Service (Expert Certification) Storage Networking Information Availability Information Storage Security Storage Service Management Implementation Engineer (EMCIE) Storage Administrator (EMCSA) Technology Architect (EMCTA) Platform Engineer (EMCPE) Virtualized Infrastructure (Specialist Certification) EMCISA Certification : ‘Open’ curriculum on Information Storage and Management Compute, Storage, Networking* *EMCCA Pre-req : EMCISA + skills equivalent to VCP and CCDA or similar certifications and 3+ yrs design experience ‘Open’ curriculum: technology concepts focused (with EMC/Partners examples), applicable to any vendor environments

6. Certification Define Service Request Service Self-Service Portal IT and Business Service Catalog Customer Configuration Management System Service Request Management Decommission Service Operations and Governance Perform Compliance and Financial Mgt Discovery and Automated Provisioning Virtualized Infrastructure vStorage vCompute Mgt Apps vConnectivity Middleware & APIs Business vApps Physical Infrastructure

7. Where this Course Fits In

8. Agenda for the Full Course

9. The Big Switch “We will probably see the spread of ‘computer utilities’ which like present electric and telephone utilities, will service individual homes and offices across the country” Kleinrock, 1969 “Goodbye ‘World Wide Web.’ Hello ‘World Wide Computer’ ” Carr, 2008

10. Advancements in Information Technology PC/ Microprocessor Mainframe Next… Networked/ Distributed Computing Cloud Computing Mini

11. Business Drivers and IT Challenges • “70% of the budget to keep IT running, 30% available to create new value” “…that needs to be inverted” • Weeks of planning, justification, and deployment and then we’re stuck with it for 5 years – even if our needs change in a month…” “…or we could just buy it as a service – right now” • “Most of our legacy applications are stable and predictable” “…we need to incrementally improve efficiency without disruption” • “but, new, more dynamic and fluid approaches to IT must also be leveraged for new applications and changing legacy applications” “…new, revolutionary IT models are essential as well” IT Challenges Globalization Aging data centers Storage growth Application explosion Cost of ownership Security Complexity Acquisitions Time to Market

12. Data is Growing Exponentially 20090.8 Zettabytes • Shift towards user created, unstructured data changes storage needs • Secondary storage is the new primary storage • File-based storage raises major management issue • Online ingest of and access to large volumes of content Growingby aFactor of 44 202035.2 Zettabytes Source: IDC Digital Universe Study, sponsored by EMC, May 2010

13. Top Threats in the Cloud Loss of governance Lock-in Isolation failure Compliance risks Data protection Insecure or incomplete data deletion Malicious insider • Abuse and nefarious use of Cloud computing • Insecure interface and APIs • Malicious insiders • Share technology issues • Data loss or leakage • Account or service hijacking • Unknown risk profile

14. Why GRC & Security is Important • Consequences • Risk of fines for failed audits • TJX – total cost > $1b for breach • Heartland – estimated at more than $140m • Compliance concerns stall virtualization and Cloud • Audits time consuming and costly • Concerns of identifying risk and proper valuation • Breach • Regulation • Other?

15. Virtual Data Center Business Drivers & Benefits • Application level business continuity • Simplify and improve disaster recovery process • Ensure important applications receive resources required to meet business needs • Improved productivity, operational flexibility, and increased availability • Optimize resources - consolidate of servers, storage, and fabrics • Reduce hardware, power, cooling and space requirements • Reallocate resources with no downtime • Quickly and easily provision new servers • Secure desktops • Centralized management • Patch gold copies once, with automated roll-out

16. Benefits of Cloud • IT provisioning in minutes instead of weeks • Application development, testing, and QA are flexible and self-service enabled • Relocation from test and development to production is predictable and seamless • Resources scale fluidly to meet growing or reduced need • Service level easily adjusted after the fact • Resources granularly metered to optimize utilization and cost IT has more time to focus on the strategic; the LOB has more time to focus on the business Virtualized Data Center and Cloud Introduction

17. VDC and Cloud Governance, Risk, and Compliance • Understand where your data is and who “owns it” • Develop and implement end-to-end information lifecycle management • Tie corporate governance with IT governance • Understand impact of regulations and laws (compliance) on your data • Know what risks exist and how to mitigate • Leverage standards and best practices to provide guidance and a foundation for decision making Cloud Model Security Control Model Compliance Model Cloud Security Alliance Model

18. Myths • Cloud is cheaper • Usage model does not matter • Cloud will do everything for you • Transformation of data center doesn’t change staffing needs • Cloud reduces or removes risk Virtualized Data Center and Cloud Introduction

19. Service Models Virtualized Data Center and Cloud Introduction

20. Cloud Computing Definition Cloud Tenets • Deployment Models • Private Cloud • Public Cloud • Hybrid Cloud • Service Models • Software-as-a-Service (SaaS) • Platform-as-a-Service (PaaS) • Infrastructure-as-a-Service (IaaS) http://csrc.nist.gov/publications/drafts/800-145/Draft-SP-800-145_Cloud-definition.pdf

21. Definition Rapid Elasticity • Capacity can be scaled up, down, in, or out dynamically • Scaling is immediate • Licensing is also built to scale • Underlying hardware can be anywhere geographically Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. NIST

22. Measured Service • Definition • Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). • Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service. • NIST • Infrastructure operational costs incurred on a pay-per-use basis • Contractual obligations tied to price tiering • No obligation has the highest price

23. Definition Broad Network Access • Network is essential to consume the service • Endpoints can be of any type: • Smartphone, tablet, notebook, laptop, desktop, server, other applications Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs). NIST

24. Resource Pooling • Definition The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. NIST Shared Resources • Infrastructure and services run on shared physical devices (e.g., multi-tenant)

25. Definition On-Demand Self-Service • On-Demand • Customers incur no infrastructure capital costs and are charged an Operational Expense (OPEX) • Workload forecasting unnecessary • Demand trends are predicted managed by the provider • The underlying hardware may be anywhere geographically • Self-service • Resources directly/indirectly reserved by the customer via a web based portal and appropriate APIs A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. NIST

26. Cloud Service Models Sources: IDC 213197, 215504, 217579, 217945, 218252, 218938; Gartner 166525; the451Group

27. Examples of Cloud Eco-systems • Google Apps • SaaS - Gmail • SaaS - Docs • PaaS - Apps Marketplace • PaaS - Development • IBM Cloud Burst • Enterprise (IaaS) • Terremark • SAVVIS • SunGard • Rackspace • Microsoft • Components - Hyper-V & .NET • SaaS - Office 365 • PaaS - Azure • IaaS - Azure • Amazon Web Services (IaaS) • Elastic Compute Cloud (EC2) • CloudFront • SimpleDB • Simple Queue Service (SQS) • Simple Storage Service (S3) • Elastic Block Storage (EBS)

28. Virtualized Data Center and Cloud Introduction Cloud Deployment Models Cloud Service Provider Enterprise X Enterprise Q Enterprise P Dedicated for Enterprise X Cloud Service Provider

29. Evolution of IT Roles Imperative: Business and financial management IT Service Management Infrastructure-as-a- Service Software-as-a- Service Platform-as-a- Service New focus area: Cloud service Operations management • New roles emerging: • Cloud Architect • Cloud Admin • Cloud Capacity Planner • IT Automation Engineer Virtual Infrastructure Management Virtual Infrastructure Architecture Systems Storage Backup and Recovery Data Center Networks Security Traditional roles still essential

30. Open Stack Cloud Initiative • Open source, open standards based Cloud • Includes compute and storage • Key members include: • Rackspace • NASA • Citrix • Dell • Compute based on XEN and KVM • Storage is software that is also object based

31. Deployment Model Examples: By Market Size

32. Deployment Model Examples: By Market Segment

33. Example: Consumer Archive Start-up • US based, Engineering in India • Turn captive documents into digital information • 3 years, self funded • All development and production in Cloud • Cloud benefits • Dev started on day 1 • No venture capital needed • Break even vs. CAPEX • 6 Years Upload doc images Tag docs Search all docs

34. Example: Small to Medium Business Software Manufacturer • Virtualized Data Center • Virtualization provides local failover and load-balance • Can’t afford full DR site • Primary services in-house • Cloud Benefits • Cloud data encrypted • Tapeless backups • Self-service, PAYG • Long term retention • Compliant and searchable Backup Service Provider Archive Service Provider App Servers Email Servers B2D Backup Server

35. Example: Start-up Hedge Fund Software • Virtualized Data Center • Consolidated from virtualization • Converting to private Cloud • Primary services in-house • Cloud benefits • Self-service • Pay-for-what-you-use • Fast provisioning • Fast scale up/down/out • Reduce TCO + green Backup Service Provider Archive Service Provider App Servers Email Servers B2D Backup Server

36. Datacenter Evolution • Dedicated servers • DAS & small SANs • Tape backup • Monolithic apps • Tiered, virtualized app hosting platform • De-duplicated backup • Enterprise services • Virtualized dedicated servers • Tiered SANs • Disk-based backup • Monolithic apps • 100% virtualized • X86 architecture • SAN driven replication architectures

37. Extended Cloud Service - XaaS Cloud Services LifecycleBusiness Management ITSMSystem RESTful API vDC ServiceCatalogs ResourceDist System Provisioning Policy Provisioning Policy Access Policy Access Policy vApps vApps Automation Orchestration RESTful API vDC ServiceCatalogs Virtual Infrastructure ResourceCreationSystem vConnectivity vStorage vCompute Physical Infrastructure Storage Server Connectivity

38. Module Summary • Information growth breaking old IT economic model • New information growth faster than IT can manage • Information use driving business growth and survival • Efficiency is the key driver for VDC and Cloud • IT needs to hyper-consolidate infrastructure • The business no longer wants to be in the ‘power’ business too • Resource pooling through virtualizing the stack essential • Improves efficiency • Creates secure and trusted environments • More responsive to on-demand and growth • Cloud extends benefits of VDC • Further improves cost structure • Puts IT in the hands of customer

39. Q&A