LinkedIn The Ultimate Job Search Tool

1. LinkedInThe Ultimate Job Search Tool Randall Crocker LDS Employment Resource Services Riverton June 27, 2013 801-633-8383 randall@crocker.cc http://randallcrocker.com http://www.linkedin.com/in/randallcrocker

2. Why LinkedIn is important • 225M+ members (77M+ in USA) June 13, 2013 • 151,434 USA jobs posted June 26, 2013 • 1,735,603+ groups June 26, 2013 • 150+ industries • 3,076,850 companies June 26, 2013 • 2.7 million company pages • Executives from ALL Fortune 500 companies

3. What can it do for me? Promote yourself Promote your business Network with others Research opportunities Research people Research companies Research industries Recruit people

4. Your LinkedIn Profile Changing & Improving http://www.linkedin.com/profile/sample http://blog.linkedin.com/2012/10/16/meet-the-new-linkedin-profile/ • Photo & Headline • Activity • Background • Summary • Skills & Expertise (endorsements) • Experience • Volunteer Experience & Causes • Education • Publications / Projects / Languages / Additional Info • Recommendations • Connections • Groups • Following

5. New features http://blog.linkedin.com/2013/06/26/a-more-personalized-linkedin-homepage/ June 26, 2013 “Who’s Viewed Your Updates” “You Recently Visited” Recent Hompage Updates New streamlined navigation Add rich media to your updates Call out your connections

8. Tell your professional story Profile Design Even Simpler Look Coming Your Name Picture Professional Headline Connect with 501 People Personal URL http://www.linkedin.com/profile/edit?trk=tab_pro

9. Share how to contact you Make it easy to be contacted… Additional Info section includes “Advice for Contacting…” Contact Information Twitter Websites Personalized URL http://www.linkedin.com/profile/edit?trk=tab_pro

10. Tell your professional story Summary Specialties Link to video, image, document, presentation http://www.linkedin.com/profile/edit?trk=tab_pro

11. What have you done? Current Title Experience http://www.linkedin.com/profile/edit?trk=tab_pro

12. What is your expertise? Skills & Expertise Endorsements Recommendations “Give to get” http://www.linkedin.com/profile/edit-skills?locale=en_US&goback=%2Enpe_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1

13. Discover needed skills • Professionals • Relevant Groups Related Skills and Expertise Related Companies Related Locations http://www.linkedin.com/skills/?trk=skill-rank

14. When you weren’t at work… • Volunteer Experience & Causes • Education , Publications, Projects, Languages • Additional Info • Interests • Personal Details • Advice for Contacting You • Honors & Awards • Organizations http://www.linkedin.com/profile/edit?trk=tab_pro

15. Discover and research people http://www.linkedin.com/search?trk=advsrch

16. Discover jobs Save search Sort by… Keywords Date Posted Postal Code http://www.linkedin.com/jobs?search=&trk=hb_advjs

17. Research companies Company Pages & Follow Filters Location Add Posted Jobs Industry Company Size http://www.linkedin.com/vsearch/c

18. Build your network with email https://www.linkedin.com/fetch/importAndInviteEntry?trk=hb_add_conn Build your network by adding your email addresses

19. Build your network - colleagues http://www.linkedin.com/reconnect?displayCategories&trk=tyah Build your network by reconnecting with colleagues and alumni http://www.linkedin.com/edurec?display&trk=tyah

20. The invitation to connect Preston, We are both in the ELP Group. You have an impressive background. I'd like to add you to my network. I’m a technology marketing VP looking for a new executive marketing opportunity. Any recommendations of people I should talk to? Thanks, Preston. -Randy RANDALL CROCKER 801-633-8383 Invitations should be personal and relevant 300 or less characters

21. What are you doing on LinkedIn? ACTIVITY LinkedIn wants to see more activity from you What you do communicates who you are and what you’re interested in

22. Staying active Status Updates From Home Within Groups

23. Looking at your connections Tip: Export your LinkedIn Connections regularly Van J Walther, The Bowtie Guy http://www.linkedin.com/people/export-settings

24. Join some Groups • LinkedIn Groups • Following • News • Companies http://www.linkedin.com/myGroups?trk=hb_side_grps_top

25. Promote your expertise within Groups Groups Promotions Build an audience with shared interests Establish yourself as an industry expert Make business contacts Promote your business http://help.linkedin.com/app/answers/detail/a_id/1164

26. LinkedIn by the numbers • Up to 3,000 invitations • Up to 30,000 connections • Follow up to 1,000 companies • Up to 120 characters in professional headline • Up to 2,000 characters in your summary • Up to 500 characters in specialties • Up to 50 groups • For each experience, 100 characters for title and 2,000 for description • Up to 1,800 characters on how to connect with you • 1,000 characters to describe interests • Up to 300 characters to write an invitation

27. Create your own Group • Create a group http://www.linkedin.com/createGroup?displayCreate=&trk=anet_creategrp

28. Promote your business with a Company Page Company Pages Company Status Updates Highlight products and services Aggregated information about company employees http://learn.linkedin.com/company-pages/

29. http://marketing.linkedin.com/blog/set-your-company-success-linkedin-company-pages-part-1http://marketing.linkedin.com/blog/set-your-company-success-linkedin-company-pages-part-1

30. Create your Company Page Create a Company Page From your home page, select “Companies” Top right-hand corner, select “Add a Company” http://www.linkedin.com/company/add/show

31. Company Page requirements Requirements For Adding Company Pages You must be a current company employee and your position is listed in the Experience section on your profile Company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account Company's email domain is unique to the company Profile strength must be listed as Intermediate or All Star. You must have several connections. http://help.linkedin.com/app/answers/detail/a_id/1594

32. Promote your business A look under the hood http://www.linkedin.com/company/utah-oracle-users-group/edit?trk=admin_tools

33. LinkedIn Tools Other Tools • Email Signature • Mac Search Widget • Google Toolbar Assistant http://www.linkedin.com/static?key=tools http://www.linkedin.com/outlook

34. LinkedIn Labs http://www.linkedinlabs.com/inmaps http://instant.linkedinlabs.com/ http://www.linkedin.com/signal/ http://resume.linkedinlabs.com/ http://www.linkedinlabs.com

35. Resources Wordle “word clouds” http://www.wordle.net/ MelonieDodaro: Optimize your LinkedIn Profile in 21 Easy Steps http://reports.topdogsocialmedia.com/linkedin-guide/ http://topdogsocialmedia.com/linkedin-training-creating-the-perfect-profile/ Ken Krogue: 31 LinkedIn Tips – How to Use LinkedIn Best Practices for B2B Prospecting http://www.kenkrogue.com/social-networking/31-linkedin-tips-how-to-use-linkedin-best-practices/ Dennis Wood: Headhunters Edge: Networking, Career, and Job Search Strategies From The Dark Side http://budurl.com/a4t2 Randall Crocker: Effective Use of LinkedIn for Entrepreneurs and Job Seekers http://randallcrocker.com/#contact-section