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Stepping into the internet: Leveraging the affordances of virtual worlds for innovation

Stepping into the internet: Leveraging the affordances of virtual worlds for innovation. MIT Research School Seminar – Stockholm University Feb 08, 2011 Elia Giovacchini Ph.D. Candidate Robin Teigland Thomas Kohler Remko Helms. Research Question.

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Stepping into the internet: Leveraging the affordances of virtual worlds for innovation

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  1. Stepping into the internet:Leveraging the affordances of virtual worlds for innovation • MIT Research School Seminar – Stockholm University • Feb 08, 2011 • Elia Giovacchini • Ph.D. Candidate • Robin Teigland • Thomas Kohler • Remko Helms

  2. Research Question “What enables the co-creation of innovation-relevant knowledge in virtual worlds?”

  3. Case Study • Swedish web start-up • Launched in Summer 2009 • User driven development approach • Aiming to internationalize • Limited resources

  4. Workshop Design • Designed according to the Virtual Customer Environment (VCE) experience components source: Nambisan & Nambisan, 2008

  5. SECI Model Avatar Design Immersion Multi modal communication Interactivity and archiving Nonaka & Toyama 2003

  6. Prepositions • Proposition 1: The more the virtual world co-creation environment and process enables telepresence, the greater the quality of socialization. • Proposition 2: The greater the degree that the designs of avatars are in alignment with the purpose of virtual world co-creation, the greater the quality of externalization. • Proposition 3: The greater the variety of communication and information channels are available in virtual world co-creation, the greater the quality of combination. • Proposition 4: The greater enhanced interactivity and behavior archiving are leveraged in virtual world co-creation, the greater the quality of internalization.

  7. www.nordicworlds.net #NVWN SL: Evan Adder Twitter: @eliagh Email: elia.giovacchini@fek.su.se

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