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Dana Christensen

Dana Christensen. Gatorade . Top selling sports drink in America Product of PepsiCo, Inc Originated in 1965 when working with the University of Florida Gators football team. Products in 80 different countries 30 different flavors

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Dana Christensen

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  1. Dana Christensen

  2. Gatorade • Top selling sports drink in America • Product of PepsiCo, Inc • Originated in 1965 when working with the University of Florida Gators football team. • Products in 80 different countries • 30 different flavors • Main consumers are male and females between the ages of 15-30

  3. Gatorade • In a single NFL season about 464,000 gallons are consumed • In a single College football season about 1,160,000 gallons are consumed • Total annual revenue in 2010 for Gatorade was approximately 8 billion dollars.

  4. An Official Drink • Gatorade Athletes • Peyton Manning • Serena Williams • Michael Jordan • Derek Jetter • Official drink for…. • NFL, NBA, WNBA, Major League Baseball, Major League Soccer, Major League Lacrosse and numerous professional, and collegiate teams.

  5. G Series • Created by Gatorade in 2010 • Has 3 components • Prime • Preform • Recover

  6. Peyton Manning Quarterback in the NFL 2 time NFL MVP 4 time NFL All-Pro 6 time Pro-Bowl Selection Main objective: Peyton Manning is successful and uses the G Series – Recover. If you do you’ll be successful too.

  7. Pictures Peyton celebrating after a game Undressing in locker room Drinking a Recover drink Ice bathing Main objective: Focusing on the recovery of muscle fatigue, fluid replacement after experiencing a victory, the overall recovery phase of a winner

  8. Color Black and white Exception of Gatorade bottle Lime Green Main objective: Use Lime Green bottle to give it a citrus like appearing flavor which gives you a thirst quenching component of the Gatorade product. Also the most popular favor is Lemon-Lime.

  9. Slogan “The After” The – associated with font of finals and major championships Texture of After – Jersey like material Main objective: Gives you the winning feeling with the Finals font. Also incorporates sports with jersey material which aims at their specialized audience.

  10. The Final Touches Peyton Manning autograph Official drink of the NFL Main objective: Showing its sponsored by the NFL and they top it off by including Peyton Manning’s autograph, giving the advertisement more credibility by insuring that he truly believes in the product and is endorsing it.

  11. The “American Dream” • American Dream- Believing that the average person can be successful in whatever they do by hard work. • Drawing off the “American Dream” by saying you can be successful if you work hard and recover right, just as Peyton Manning does.

  12. Works Cited • Clarke, N. (2011). About Gatorade Sports Drink. Retrieved from Live Strong: http://www.livestrong.com/article/75680-gatorade-sports-drink/ • Coloribus. (n.d.). Retrieved from http://www.google.com/imgres?um=1&hl=en&biw=1688&bih=849&tbm=isch&tbnid=8NHM5Euv3tmoQM:&imgrefurl=http://www.coloribus.com/adsarchive/prints/gatorade-lemon-lime-after-13664955/&docid=q7GDLg5t9qnRWM&imgurl=http://files.coloribus.com/files/adsarchive/part_1 • Gatorade Fact Sheet. (n.d.). Retrieved from Cary Institute: http://www.caryinstitute.org/sites/default/files/public/downloads/lesson-plans/The_Gatorade_Company_Fact_Sheet.pdf • PepsiCo, I. (2009). Retrieved from Pepsi Co Financial Highlight: http://www.pepsico.com/annual09/downloads/PEPSICO_ANNUAL_REPORT2009_financial_highlights.pdf • Ryan. (2011). Gatorade Consumption in a Season . Retrieved from IlliniHQ: http://forums.illinihq.com/topic/20802-do-you-ever-wonder-how-much-gatorade-is-consumed-in-a-season/ • Pepsico. Retrieved fromhttp://www.google.com/imgres?um=1&hl=en&biw=1688&bih=849&tbm=isch&tbnid=TBM79S1v22WA7M:&imgrefurl=http://www.pepsico.com/Annual-Reports/2008/highlights/megabrands.html&docid=XGD81jwlf8niWM&imgurl=http://www.pepsico.com/Annual-Reports/2008/site-assets/images/finHigh/finHigh-pg4_graph.gif&w=600&h=476&ei=3RlpUODcBqjq0gHmooHAAw&zoom=1&iact=hc&vpx=180&vpy=187&dur=6500&hovh=200&hovw=252&tx=89&ty=135&sig=114410427671238805387&page=1&tbnh=140&tbnw=176&start=0&ndsp=36&ved=1t:429,r:0,s:0,i:72 • Gatorade Retrieved from http://www.google.com/imgres?start=124&um=1&hl=en&sa=N&biw=1688&bih=849&addh=36&tbm=isch&tbnid=DI_XtqD3SRYz2M:&imgrefurl=http://www.bestgrocerydelivery.net/products.php%3Faisle%3D45%26shelf%3D119%26sort%3Dpriceup&docid=2nUL8BScZayhtM&imgurl=http://www.bestgrocerydelivery.net/products/09_TBWA_Gatorade_TN_720x480.jpg&w=720&h=480&ei=fxdpUM3cIoS-yQHr34HIBg&zoom=1&iact=rc&dur=353&sig=114410427671238805387&page=4&tbnh=164&tbnw=218&ndsp=41&ved=1t:429,r:1,s:124,i:144&tx=152&ty=94 • G Series Retrieved from http://www.google.com/imgres?um=1&hl=en&sa=N&biw=1688&bih=849&tbm=isch&tbnid=9uhNqQLG2uFiZM:&imgrefurl=http://alphawhat.blogspot.com/2011/06/my-song-dance-at-ntc-pro-camp.html&docid=JkBglzD7nqXpiM&imgurl=http://3.bp.blogspot.com/-xh3PIgklpII/ThDL1oo2UOI/AAAAAAAABeE/0zdMcKdeI8s/s400/GSeries.png&w=396&h=381&ei=CR1pUNrNLq-B0QHqkoGoAQ&zoom=1&iact=hc&vpx=1013&vpy=176&dur=5450&hovh=220&hovw=229&tx=180&ty=118&sig=114410427671238805387&page=1&tbnh=148&tbnw=155&start=0&ndsp=32&ved=1t:429,r:4,s:0,i:112

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