Content Strategy to the Rescue!
To be successful, content creation must be part of a larger business solution that is relevant to an audience. But how do we go about identifying that solution to begin with? How can we rally support to our cause and build out a solution that will attract, engage, and convert traditionally isolated users to large-scale, sustainable, knowledge-sharing practices? This presentation is about how Opower’s Knowledge Management team is using their content strategy powers to tackle their biggest content strategy project to date: breaking down operational knowledge silos to enable consistent knowledge sharing at scale.
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