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Brand Personalities V8 vs. Hi-C

Monica Baick Billy Brudi Kris Franklin Jourdan Halasz Mariel Marinelli. Brand Personalities V8 vs. Hi-C. Commercials. V8 Commercial. Hi-C Commercial. Our Recommendations. V8 Emphasize nutritional benefits. Feature active lifestyles. Depict it as the norm. Hi-C Advertise more.

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Brand Personalities V8 vs. Hi-C

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  1. Monica Baick Billy Brudi Kris Franklin JourdanHalasz Mariel Marinelli Brand PersonalitiesV8 vs. Hi-C

  2. Commercials • V8 Commercial • Hi-C Commercial

  3. Our Recommendations • V8 • Emphasize nutritional benefits. • Feature active lifestyles. • Depict it as the norm. • Hi-C • Advertise more. • Appeal to parents. • Bring attention to vitamin C content.

  4. Questions • If (brand) were a person what would its hobbies be? • If you could describe (brand) with one word, what would that be? • Have you ever seen an ad? What were your feelings towards it? • Have you ever consumed this product? • Did you purchase this product for yourself or someone else? • Where do you see this product most? • How would you describe the personality of (brand)? • Would you keep this product in the fridge? • What category of drink would you put this in? • Is the price to value ratio acceptable for this product?

  5. QUESTIONS??

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