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Takin’ Care of Business

Takin’ Care of Business. Emma Duncan eduncan@bramlib.on.ca Brampton Library. Overview. Introduction 5 P’s of Marketing Plan Product Price Place Promotion Q&A. Introduction. Brampton Library’s Strategic Plan “Connecting Community”

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Takin’ Care of Business

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  1. Takin’ Care of Business Emma Duncan eduncan@bramlib.on.ca Brampton Library

  2. Overview • Introduction • 5 P’s of Marketing • Plan • Product • Price • Place • Promotion • Q&A

  3. Introduction • Brampton Library’s Strategic Plan “Connecting Community” • The Public Library will contribute to Brampton's prosperity by working with all sectors of our diverse and growing community to anticipate and respond to informational, educational, cultural and recreational needs.” • Brampton Business community

  4. Source: www.quickmba.com/marketing/mix

  5. 5 P’s of Marketing • Plan • Acquire support of library management • Know your business community • Number of businesses • Average size of businesses • Major industries • Key business organizations • Assess your existing collections • Assess your existing services • Are your staff ready?

  6. 5 P’s of Marketing • Product (and services) • Knowledgeable staff • Business programs • Print collections • Library Catalogue • Electronic collections • Databases • E-books • Web site links • Virtual reference service • Online Business Book club • Job search assistance • Room rentals • Library cards

  7. 5 P’s of Marketing • Price • FREE! • Extended hours (evenings & weekends) • 24/7 Access online

  8. 5 P’s of Marketing • Place • Library • Internet • Out in the community

  9. 5 P’s of Marketing Build it and they will come… NO!!!!

  10. 5 P’s of Marketing • Promotion • Library newsletter • Business brochure • E-Newsletter • Small Business Month (October) • Host networking events • Write articles for local business publications • Serve on committee at Chamber of Commerce Network! Network! Network!

  11. Thank You! Questions?

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