Moments platform

1. Moments platform Mariel Acosta February 2013

2. Objective Moments Platform consists of six (6) different ideas that will create awareness and engagement for university students; in order to generate WOM of youzingit.com as well as increase webpage traffic and registration rate Strategy Create awareness in campus Engagement through social media Timing 4 weeks

3. Moments Platform 1 4 Peek a Boo All Around 2 5 You’ve been spotted Pop it 6 3 Climb You got pinned

4. 1 Moments Platform Peek a Boo Awareness Identify places in the university where students frequently use or see Idea: Place a message in an acquainted place, such as where you would turn the light on, throw trash, drink water, close doors. Each execution will be accompanied by the inviting message to participate in passing the word to their friends of registering to youzingit.com Engagement Activate a contest with students to register in youzingit.com and recommend to friends Idea: When registering students receive automatically a point. When referred students enter webpage to register, there must be a field added that would say: Recommended by: XXXXXXXX. Every time someone places the name of the person who recommended them, that person receives a point. For every other recommendation the second person does, the original person receives a point as well. Whoever, receives more points wins a determined prize. In landing page of webpage there must be an icon that reflects how many points participants have. Overall mechanics explanation must appear in “Rules of Contest” in webpage and an illustrative video explaining the points mechanics. Example. Doris registered (wins 1 point). Alfred registered because Doris told him. Doris wins 1 point (for a total of 2) and Alfred wins 1. Alfred referred to Pete, who then registered, so then Doris gets 1 point more (for a total of 3) Alfred gets 1 point (for a total of 2) and Pete gets 1 point. When students post in their FB or click like to “youzingit.com” they receive 2 points automatically.

5. 1 Execution Feed us with your great ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Lighten us up with your great ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Feed me Light me Place sticker messages on the sides and on top of arrow Place sticker messages on top of trash can

6. 1 Execution Tap and register to win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Enroll your ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Enroll now Tap me Place sticker messages in mirror Place sticker messages in toilet paper

7. 1 Execution Resfresh us with your ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Be open to particiapte and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Get freshed now Open doors with us! Place sticker messages on wall Place sticker messages on doors

8. 2 2 Moments Platform Pop it Awareness Use with hostesses or place balloons in university areas where there can be a lot of student traffic at a given moment Idea: If you use hostess, make hostesses interact with students by asking them to pop a balloon with a pin. When students pop, he receives a card with a message in the front part, of a simple idea that has become famous and in the back part of the card he will have the instructions of how to participate to win. If no hostess, then place in the gym area, cafeteria, parking lot, benches, balloons attached to a chair, bench, etc with the message of “Come, pop me and win!” Inside the balloons will be the card with the message of a simple idea….just as mechanics before with hostess. Engagement Activate a contest with students to register in youzingit.com and recommend to friends Idea: Same mechanics as first option

9. 2 2 Moments Platform Execution Front side of card inside balloon Wannabuy a piece of this blog? It’s only a dollar? Sounds like a silly idea but the owner of the Million Dollar Home Page sold pixels on his website for $1 per pixel – and he sold over a million of them Simple ideas can become BIG ONES! Share your ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Pop balloon With hostesses Back side of card inside balloon Place in different areas 12 balloons with a huge sign that says “COME, POP ME AND WIN” and inside have the card shown above Come pop me and win At gym, parking lot, cafeteria, etc

10. 3 Moments Platform You got pinned Awareness Place posts it in places where students pass in order to generate the WOM effect Idea: Place in bulletin boards, door mirrors, bathroom mirrors, parking lot (in front of windshield), at the photocopier, etc… a pack of posts it with a message that invites students to place posts its to their friends in order to generate WOM Engagement Activate a contest with students to register in youzingit.com and recommend to friends Idea: Same mechanics as first option

11. 2 3 Moments Platform Execution Share and win! Make your ideas stick and win! Register in youzingit.com. Refer a friend and win as well. Start spreading the word and share posts below! Place a pack of posts it with the message shown in slide. Should be placed in areas where there is student traffic such as: cafeteria, bathrooms, waiting room, gym, etc

12. 4 Moments Platform All Around Awareness Generate an emotional campaign where it is highlighted that ideas are everywhere and great ideas can start from a simple approach Idea: Present situations where in one side you have the person with a problem and in the other side you have someone solving the situation in a very simple and innocent way Engagement Activate a contest with students to register in youzingit.com and recommend to friends Idea: Same mechanics as first option

13. 4 Moments Platform Execution Story Board Message appears: Share your ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Lady finds that her dress broke minutes before going out to a party Little girl places masking tape to fix the dress where it broke Message appears: Share your ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Lady high heel peels when entering elevator Person in elevator with a marker fixes the high heel by coloring where it peeled Message appears: Share your ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! His son suggests to staple pant Man breaks one side of pant when sitting down Message appears: Share your ideas and win! Register and refer a friend at youzingit.com. Get paid to share your ideas! Little boy offers his bubble gum (not chewed) just the bubble gum in the wrapping Teacher cant find tape to tape a drawing to the wall

14. 5 Moments Platform You’ve been spotted Awareness Generate awareness by spotting places of high student traffic (online and in campus) • Idea: Place spots or splatters • In campus – mirrors, bulletin boards, doors, floor, parking lot floor, elevators, etc • Online – banners, pop ups • Next to placement place message of how to participate Engagement Activate a contest with students to register in youzingit.com and recommend to friends Idea: Same mechanics as first option

15. 5 Moments Platform Execution In campus Place spots or splatter stickers in mirrors, doors, parking lot, cafeteria, floor, etc… and next to it place sticker message You’ve been spotted! We want your ideas. Register, share and win at youzingit.com Online In some webpages of student traffic, place spots to appear when opening page or a banner that has spots continuously moving. The message to appear would be the same as the one in campus

16. 6 Moments Platform Climb Awareness Generate awareness by identifying key stairs that are visible to all students Idea: Place messages on stairs Engagement Activate a contest with students to register in youzingit.com and recommend to friends Idea: Same mechanics as first option

17. 5 6 Moments Platform Execution Climb In each stair place the following message: The message illustrated would appear on the other side of the stair but in contrary direction Win! Share your idea Register At youzingit.com Get paid for it! When you Its better Everywhere. are They