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Kansas City Region Wichita Division

Kansas City Region Wichita Division . Ebony Branch Harper KS Overview Aug 7th, 2013. Top 4 Territory Outlets. Kwik Shop #756 Larry’s IGA Whites Gene’s IGA . Kwik Shop #756. 2012 cpw 364 RJ 86 MOIST 2012 946CPW 130 ASC 2013 cpw 391 RJ 95 2013 1071CPW 145 ASC Share CPW

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Kansas City Region Wichita Division

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  1. Kansas City Region Wichita Division Ebony Branch Harper KS Overview Aug 7th, 2013

  2. Top 4 Territory Outlets • Kwik Shop #756 • Larry’s IGA • Whites • Gene’s IGA

  3. Kwik Shop #756 • 2012 cpw 364 RJ 86 MOIST 2012 946CPW 130 ASC • 2013 cpw 391 RJ 95 2013 1071CPW 145 ASC Share CPW • Camel 11.6% 43 • Pall Mall 4.7% 18 • Grizzly 14% 145 • 2013 GOALS • Increase Grizzly presence on set. • Continue relationship building with management to work on oos issues • Conduct more consumer engagements in the outlet on ASC products

  4. Larry’s IGA • Work on Combustibles contract • Store currently sells 90 cpw with 5 cartons belonging to RJRT. • Make introduction with store manager to build relationship and go over 2013 contract. • Sell in importance of program

  5. Whites • Work on selling ASC and Combustibles contract • Currently sells 63 cpw with 5 being RJRT • Sells 188 cpw chew with 21 being ASC • Create working relationship with Manager • Introduce program and its importance

  6. Gene’s IGA • Get store contracted with combustibles contract. • Currently selling 50cpw with 11 being RJRT • Has all product for contract except new Pall Mall styles and Camel Menthol silver and Menthol. • Already has an ASC contract

  7. Top 5 Territory Opportunities • Increase ASC SOM • Make sure presence, pricing and product availability in all outlets • Work on presence in independent outlets • Reset combustibles to new KSI. Get moist roll pricing in independent outlets. • Increase ASC consumer engagements • Goal is to complete at least 1000 consumer engagements with 25% being Moist • Create brand ambassadors within outlets • Cultivate relationship with QT managers

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