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Public Relations Report

Public Relations Report. August 2013. Beckerman PR Campaign Overview. Our Mission:. Drive awareness of the 2013 Bike4Chai ride by illuminating the charitable cause of the organization in order to increase overall funds raised

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Public Relations Report

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  1. Public Relations Report August 2013

  2. Beckerman PR Campaign Overview • Our Mission: • Drive awareness of the 2013 Bike4Chai ride by illuminating the charitable cause of the organization in order to increase overall funds raised • Elevate the powerful individual stories of those involved with Bike4Chai (riders, Samara, organizers, etc) as a way to further humanize the brand and the organization’s mission • Increase the public visibility of the Bike4Chai pre-event pasta party and opening ceremonies

  3. Campaign Activities Summary • Strategy/Approach: • Conducted interviews with and built profiles of more than 15 Bike4Chai riders for media dissemination • Drafted and distributed 1 Press Release, 2 Media Alerts and 1 Byline • Consistently reached out to media contacts at top-tier outlets • Attended the Bike4Chai event and provided on-site support • Maintained 3 Social Media platforms

  4. Media Placements • Secured placements in mainstream Jewish and broadcast media, generating more than 6,000,000 impressions.

  5. Media Placements

  6. Social Media Growth • Facebook • 339 likes to 577 likes 70% • Twitter • 149 followers to 238 followers 60% • Instagram • Reached 224 followers and increased average likes per 64% photo from 23 to 36 *Posted a minimum of 1 Facebook Status and 3 tweets per day. Also periodically posted on Instagram.

  7. Coverage Highlights “There is little more heart-wrenching than children with cancer, and little more gratifying than doing whatever you can to help those children and their families.” “Bike4Chai is a savior for families and children diagnosed with cancer. To see the kids and their emotions, and what we accomplished for them, is truly rewarding.”

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