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Recycle for London programme 2011-12 Annual Report summary June 2012

Recycle for London programme 2011-12 Annual Report summary June 2012. Borough Services Support. Nine projects completed in 2011-12. A further 33 BSS projects currently underway. Total of £520,000 distributed for BSS to date. Borough Services Support.

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Recycle for London programme 2011-12 Annual Report summary June 2012

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  1. Recycle for London programme 2011-12 Annual Report summary June 2012

  2. Borough Services Support • Nine projects completed in 2011-12. • A further 33 BSS projects currently underway. • Total of £520,000 distributed for BSS to date.

  3. Borough Services Support • By close of programme BSS is projected to achieve: • 37,058t diversion per annum • 33,000t CO2 saving per annum • £1,741,726 saving per annum • Projected total diversion of 74% of per annum tonnage and carbon target with 81% total budget

  4. CampaignsNice Save • Nice Save launched May 2011 - survey of 1,000 Londoners found over 80% who saw campaign thought it was effective and almost 70% said they recycled more as a result. • Online Nice Save game launched autumn 2011 – more than 65,000 visits to game pages and more than 16,000 unique plays. • 31 boroughs localised Nice Save – more than any previous campaign. • Over 120 borough recycling trucks carried branding & numerous boroughs provided with free poster space, generating ~ £100,000 of free media for the campaign.

  5. CampaignsLove Food Hate Waste • Love Food Hate Waste activities were organised by RfL during European Week of Waste Reduction. • LFHW activity took place in 28 boroughs of which 19 received funding from RfL. • At the Feed the 5,000 event 5,284 pledges were made and over 3,000 people signed up to LFHW newsletter. • In total boroughs directly engaged with over 6,200 people at events during EWWR. In addition approximately 16,300 recipe cards and leaflets were distributed.

  6. CampaignsDigital switchover and 1,2,3 Recycle for Free • RfL undertook series of activities during TV digital switchover (April 2012) to encourage reuse & recycling. • RfL worked with DHL and SWEEP to provide comms advice for free WEEE collection from businesses and other organisations. • Successful pilot in Newham & Bexley was rolled out under banner 1,2,3 Recycle for Free – 10 boroughs and NLWA signed up to support and participate. • Over first three months 16.38t WEEE collected with estimated CO2 saving of 168t.

  7. Borough Support ServicesForward look • Eight new projects contracted for 2012/13 with nine further projects currently being scoped for 2012/13 – estimated value £400,000. • WRAP aware of 10 further projects that boroughs are considering applying for support for. • RfL currently discussing ways to support seven work streams of efficiencies programme with LWARB.

  8. CampaignsForward look Proposed campaign activities going forward for Recycle for London include: • Continuation of Nice Save • London-wide and local roll out of LFHW • Partnership development with London Reuse Ltd • Development of reuse campaign • Partnership development with DHL to support SME WEEE solutions • Sports themed re-use and recycling promotion

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